Eian Kristelle Ang

23/03/2022

Please like and follow the new page I created. Thank you!! 💖

22/03/2022

10/01/2022

I always do whatever it takes to meet what my client needs.

If you want to save your time and do what you do best, book a free call with me and I'll audit your social media for free 😊

28/11/2021

Social media is just media without engagement.

People don't utilize social media to have a one-way conversation. They want to make connections with people and brands.

What started as a way for people to connect with friends through the internet has turned into a way for marketers to engage in meaningful conversations with their followers and customers. And the use of social media by small businesses has a big impact on everything from brand awareness to customer loyalty.

The number of time individuals spend connecting with your social media accounts and content is known as social media engagement. The phrase can refer to a wide range of activities that take place across all social media platforms.

Why is it so important to be engaged? In a nutshell, because the platforms for social media say so.

In recent years, organic reach has decreased on practically every social media network. Accounts with stronger social media involvement, on the other hand, are less affected.

Are you ready to increase your social media engagement? Connect with me now!
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27/11/2021

Facebook advertising is an effective approach to reach out to your target audience on the world's largest social media platform. Facebook advertisements aim to get your message in front of the right people at the right time. People who are most likely to be interested in your goods or services.

Before you begin, it's critical to understand the various Facebook ad kinds and targeting options to achieve the greatest results.

Here are some options for your advertising:

Ads with Images
Ads in video
Ads for polls
Ads on a carousel
Ads in a slide show
Ads on Messenger
Ads for stories
Ads that use augmented reality

You don't have to confine your Facebook ad campaign to online sales. You can boost offline purchases as well with the store traffic goal.

It's crucial to avoid making assumptions about what will and won't work in your Facebook advertisements. Every time you attempt anything new, compare it to your previous advertising to see if you're seeing improvements in the metrics that matter the most to you.

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27/11/2021

If the pandemic has taught us anything, it's that plans may quickly change. What you forecast today may or may not be right tomorrow. To stay ahead of the competition, you must regularly monitor the newest trends and projections.

There were speculations at the start of year 2020 that email marketing had one more breath to take. Then came the epidemic, and everything was flipped upside down. Companies have quickly turned to digital platforms over the previous year, reviving email marketing!

While this is unquestionably positive news, especially given the rise in email newsletter engagement, we must exercise caution! Staying on top of the newest trends is essential to keep up with your competition and master your email marketing plan.

Don't throw away the time and money you spent on email marketing during the pandemic! If you can quickly transform your email marketing, you can leverage what you already have and acquire more trust and sales from your customers.
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26/11/2021

In social media marketing, consistency is essential. It would help if you were consistent for your audience to recognize your brand. Maintaining brand consistency allows you to expand your audience engagement and reach. To acquire traction among your target audience, you must be remembered, from the tone of voice used in communications to the aesthetics of your accounts.

Don't be careless with what you post on social media. Demonstrate your expertise and give information that your audience will find helpful in their daily lives. You want to evoke a reaction from your audience, to naturally entice them to participate with the material you develop and share.

When it comes to posting content, strike a balance. Make sure you're not posting too much of one form of material while not sharing enough of another. Every day, make a social media post. Organic reach, or the number of people you can reach without paying to boost an ad or a post, is limited. Every time you post, you have a new chance to reach out to your audience and will be maximized if you post every day thoughtfully and regularly.

Do not be frightened of being consistent. I'm here for you. Send a message now!
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26/11/2021

Hashtags are a string of words or phrases prefixed by the # symbol, with no spaces or punctuation. When you put the # symbol in front of the "social media," for example, you get the hashtag .

Hashtags let people identify and follow what interests them by grouping Tweets and conversations around a common theme. When someone searches or clicks on a hashtag, they can see all of the profiles and public postings that include that hashtag. If I search for , for example, I'll see a plethora of articles about home-cooked meals.

Hashtags, in essence, make your information searchable and organize it into topics. When you use hashtags to participate in topics as industry debate or Twitter trends, it will show up when people search for that hashtag. You may increase the discoverability and reach of your content by making it visible to a larger audience outside of your current followers.

Using trending Twitter hashtags to engage with a highly relevant audience who is interested in what you have to say could also help you attract a highly relevant audience who is interested in what you have to say. Some may become aware of your products as a result of these hashtags, while others may begin to follow your brand.

Hit that like and follow button to know more.
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25/11/2021

Consider the goal of a new piece of content before using it in a digital marketing campaign. The primary difference between content writing and copywriting is the objective.

You could believe that copywriting and content writing are the same thing, but they are not. Clearly, they are not the same thing. It's as though there are two sides to the same coin. We'll look at the key distinctions between copywriting and content writing in this article.

Copywriting is the skill of persuading readers to take any action, such as purchasing a product, joining a community, or interacting with a product, by using clear and convincing language. Content writing, on the other hand, is more concerned with helping readers comprehend a brand, a product, or an idea. The content is usually created to foster a strong bond between the reader and the brand.

Copywriting's primary goal is to persuade, whereas content writing's goal is to educate.

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25/11/2021

Hashtags (the " #" symbol) are tags that you can use in the titles and descriptions of your videos on YouTube. Hashtags on YouTube function similarly to those on other social media networks (for example, Twitter and Facebook). When you click on a hashtag, it will direct you to other postings that use the same hashtag. Hashtags appear in two places on any YouTube video page:

On top of the video's title
Inside the video's description box.

Hashtags can significantly increase a user's YouTube channel's SEO rating. These can be utilized in a variety of ways to increase the number of views. One of them is directing viewers to a specific video from other videos that use the same or similar hashtag. Suppose a user uploads a video under the category of food, for example. Adding the hashtag to that video will significantly aid in connecting other videos with similar content.

Don't procrastinate, shoot me a message or call me to help you with this!
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24/11/2021

Social media difficulties are familiar to us all, but what’s the best method to handle them? Here are five ideas to optimize your social media marketing plan.

As a continually growing area, Social Media comes with diverse developments in algorithms, platform updates, etc. A marketer must be aware of all the advantages as well as the obstacles that these shifts bring.

Here are the tips to overcome social media challenges:

Prioritize Organic Reach
Try Influencer Marketing
Boost Follower Engagement
Experiment With Immersive Content
Maintain a Consistent Brand Voice

Social media marketing was a game-changer when it first came out, and it has since evolved into the versatile medium we have come to love and rely on. In 2021 and beyond, marketers must be confident and own the platforms best suited to their products. Try to experiment with these timeless suggestions to feel more prepared and make the most of social media marketing.

Don't hesitate to contact me from any of my social media accounts.
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24/11/2021

Consider the development of the printing press in the 1440s or the massive impact of television on the advertising industry.

Advertising has had to adapt and change to suit new mediums and an increasingly smart audience since its inception, which is said to trace back to steel engravings done by the ancient Egyptians.

However, there has been one medium that has had a greater impact on advertising than any other.

The amazing World Wide Web.

The internet has completely changed the way people advertise. It has altered not only how advertisements are broadcast, but also how people react to them.

In a bid to build trust and get consumers on their side, brands are partnering up with the people they want to purchase from them.

Essentially, consumers have become a part of advertising, rather than passive onlookers.

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23/11/2021

Instagram is one of the top social media channels for swiftly reaching new audiences to build brand exposure. The platform's visual nature makes it ideal for capturing the attention of your target audience. Consistency is the key to boosting your brand's recognition on Instagram.

Your material must be consistent with your brand's overall personality. Post images and videos that are relevant to your brand's objectives.

Most businesses make the mistake of treating their brand Instagram account as if it were a personal account. On your personal Instagram account, you can post any image, gif, or video you choose. With a branded version, this won't fly.

Why?

Users should be able to discern what your brand is about as soon as they land on your Instagram profile. Any photograph you post to your Instagram account should help visitors learn more about your company's services and principles.

Instagram is fantastic since it allows you to promote your brand's products and services without coming across as pushy.

Need help with this? Schedule your consultation with me and it's free!
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23/11/2021

Recently, Instagram started to focus more on business-specific functions, so it’s the perfect time to start developing a presence for your business or brand. Just having an Instagram account is not enough for you to optimize your development potential. You’ll want to dive straight into developing an Instagram Business Profile. These profiles offer you access to excellent analytic tools and additional options that allow people to get in touch with you.

Below are the techniques to make your business stand out on Instagram.

Engage
Collaborate
Live videos
Use IGTV
Share high-quality content

And according to Instagram, its portal already has roughly 25 million business pages from all over the world. Additionally, there are 200 million daily visitors to at least one business profile. Instagram provides many options to post your content, and its feed develops your brand’s story. As users scroll down, they create their impression of the brand based on the post itself.

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22/11/2021

The process of developing, scheduling, evaluating, listening to, and engaging with information shared on social media sites such as Facebook, Instagram, and Twitter is known as social media management. These tools and services can help you automate these activities, saving time, increasing productivity, and maximizing your audience's potential.

When it comes to social media management, there are two options: tools and services. Hootsuite and Sprout Social are two social media management platforms that can help you streamline your approach by allowing you to plan posts, interact with users, and monitor trends.

In today's competitive environment, social media is important. Tools and services for social media management can help you access this large audience and make conducting a social media campaign much easier.

Many social media experts, on the other hand, will collaborate with graphic designers and copywriters to develop the greatest possible content. As a consequence, you'll have a piece of content that appeals to users while also achieving your company's objectives.

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22/11/2021

Small businesses can connect with clients using social media sites like Twitter, Facebook, and Instagram. Because your profile is frequently the first thing potential contacts see, it must be effective.

Do your homework and look at other profiles on the social networking platform you've chosen. What attracts your attention, and what repels it? To whom do you wish to make contact? Take notes on what others are doing.

Create a positive first impression. Your profile should give life to your business, demonstrate your credentials, communicate your ideas, and appeal to your target market. Look at other people's profiles for ideas and motivation.

Make sure you've covered all of the essentials. Choose a user name that is likely to be searched. Tell your reader who you are and what you do in a few short sentences. Include a link to your website and essential contact information.

What are you waiting for? hit my inbox and let's optimize your business profile now!
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21/11/2021

One of the most significant sorts of digital marketing is social media marketing. Using Facebook, Instagram, Twitter and many more for promoting your brand online. However, like any other type of marketing, social media marketing necessitates study, time, effort, and the resources to accomplish it.

Here's how a business can use social media marketing to its advantage.

1. Know your target market
2. Research the Market
3. Choose which platforms you'll use.
4. Create a content strategy.
5. Use Resources to Assist You
6. Make a schedule for posting.
7. Start to post contents
8. Interact with your audience.
9. Use Other Channels to Cross-Promote
10. Examine Your Errors

Overall, it would be the best if you were not afraid of social media marketing. It requires strategic planning, but once you have a solid marketing strategy, this will help you start successful social media marketing campaigns. Take the advice in this message and begin utilizing social media networks to your advantage.
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21/11/2021

Conversion is the true measure of how well your posts are performing when it comes to actionable content. The phrase ""content is king"" is often repeated, but conversion and content are inextricably linked. Even if you have the most engaging or amusing content in the world, if it isn't converting prospects into customers, it isn't good enough.

There are billions of people utilizing social media throughout the world, and everyone's point of view is, for the most part, their own.

It can be difficult to master, but it truly is a test-by-fire experience. What matters is that you pay attention to what your followers are saying and try to meet their requirements as best you can. It's called social media for a reason, so don't be shy about interacting with your customers.For more updates, don't forget to like our page!
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20/11/2021

Twitter has established itself as one of the front-runners in the social media marketing scene during the last decade.

Did you know that 500 million tweets are sent on Twitter every day? That's about 6,000 times per second! With numbers like these, it's no surprise that businesses struggle to get their voices heard above the roar in social media.

To make the most out of Twitter as a promotional tool for your marketing strategy, you must have a plan in place that will allow you to engage in two-way conversations, reach new audiences, and share your story in a relatable manner.

To guide you in this, I've compiled a list of dos and don'ts for using Twitter for business.

Do's

Have a strategic plan
Engage with followers
Upload a profile picture
Tweet every day (3 to 6 times)
Share content created by others

Don'ts

Spam users
Over-promote yourself
Leave your bio blank
Use automated responses
Overuse many hashtags in your tweets (2-3 max)
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20/11/2021

Print media, TV commercials, and newsletters used to be the mainstays of branding. Companies now had another opportunity to communicate with their customers thanks to the emergence of social media.

Every business, let alone each social network, faces difficulty maintaining brand consistency across all marketing touchpoints. How can you ensure that you're writing in the same tone in your email marketing as you are in your TV commercials? How do you tell the difference between those two audiences, if at all? How do you ensure that clients identify your brand even if it's their first time seeing you on social media?

A brand is more than just a logo or a color scheme, and it's far more than just a cover photo. A brand is how you make your customers feel, and it's established by maintaining a consistent approach across all of your interactions with them. This guide was created to assist you in identifying techniques for maintaining a consistent brand across numerous social media platforms. Be noticed on social media, and I'll help your brand stand out. Don't forget to schedule a call with me!
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19/11/2021

Digital marketing, often known as internet marketing, is the advertising of businesses through online and other kinds of communications technology to engage with potential clients. While today's digital marketing is a vast network of channels into which marketers must simply integrate their brands, online advertising is far more sophisticated than the platforms alone. As a marketing channel, this comprises not only email, social media, and web-based advertising, but also text and multimedia messages.

Digital marketing is defined as any type of marketing that makes use of electronic gadgets to deliver promotional messages and track their effectiveness. Digital marketing refers to marketing strategies that show on a computer, phone, tablet, or other devices in practice. It can come in a variety of forms, such as internet video, display advertisements, and social network updates.

Consumers should anticipate seeing a continual expansion in the range of wearable gadgets accessible in the future of digital marketing. Forbes also predicts that in the B2B area, social media will become more conversational, video content will be polished for SEO purposes, and email marketing will become even more targeted, according to Forbes.

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20/10/2021

Knowing whom you offer your product or service to isn't optional since knowing your target audience is critical for your business. As a result, learn to know your buyer. And the most effective method to do so is to establish a buyer persona.

Isn't it true that it's easier said than done? If you don't know where to begin, it can be. It will all make sense if you grasp how things work and what their purpose is.

So, while everyone seems to agree that identifying your consumer persona is critical to your brand's success, many marketers are still unsure where to begin. What criteria do you use to define your buyer persona?

In a nutshell, a buyer persona is a fictional character who symbolizes your ideal customer or consumer - in other words, your most devoted customer.

They're a tool, if you will, that helps your brand persuade customers to select you over the competition by instilling confidence and clarity in your marketing plan.Try to know your buyer's persona. I'll help you. Send a message now!

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20/10/2021

A strong brand name is more than just a name that looks good on your business card or is easy to speak. It's also not fantastic because you enjoy it. It's fantastic since it conveys information to clients.

When it comes to launching a business, picking a name is crucial. It's both a reflection of your brand and the identity through which you'll create a relationship with your customers. It has the potential to make you stand out in your space for years to come.

Here are some ideas to help you choose the best name for your company.

Decide on the type of name you desire.
Break it down to reveal the essence of your brand.
Make a list of possible names.
Examine your industry's domains, trademarks, and similar names.
Collect feedback from others.

While these are essential stages to think about, pick the one that makes the most sense to you. It's not easy to develop a business name, but following these steps will help you get started.
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