Ai Reen

03/10/2024

18/09/2024

Kendrick Lamar is doing the Super Bowl halftime show for free. But could make $100,000,000 from it.

The NFL hasn’t paid a penny to any Super Bowl halftime performer.

Not Usher.
Not Rihanna.
Not Beyonce.
Nobody.

The Weeknd even spent $7 million of his OWN money on the performance.

�So why do artists willingly do it for free? For the exposure.

Just take a look at how these Super Bowl performers did AFTER their halftime show:

💰 Justin Timberlake had a 534% increase in music sales
💰 Lady Gaga had a 1000% increase in music sales
💰 J-Lo and Shakira gained 3 million IG followers
💰 Rihanna became the #1 most-streamed artist globally
💰 The Weeknd sold 1 million concert tickets
💰 The Rolling Stones made $558 million on tour, a new record

After last year’s SB performance, Usher was projected to make $100,000,000 from album sales and tour revenue.

And it’ll be no different with Kendrick Lamar.

He was famously in the news earlier this year for his beef with Drake.

But his popularity is about to hit a whole ‘nother level in February 2025.