18/12/2025
New Ireland Province is blessed with an abundance of marine resources, which have long been the backbone of livelihoods for both island and mainland communities. Fishing is not only a tradition but also the primary source of income for thousands of families. Recognizing the need for a reliable market, Island Marine Products stepped in to create a space where fresh seafood could be sold in bulk. This initiative has transformed the local economy, providing daily income to small-scale fishers and uplifting communities across the province. As the only commercial fish market in New Ireland that buys seafood at fair rates, the business has created a win-win situation for both buyers and sellers, fostering trust and long-term cooperation.
Families now have money in their pockets every day, enabling parents to pay school fees, cover medical bills, and meet family obligations. Villages have seen the rise of trade stores, proper housing, and the purchase of boats, solar panels, fridges, and water tanks—all funded by earnings from seafood sales. The business uses its own resources to carry out awareness campaigns on sustainable fishing practices, ensuring that marine resources are preserved for future generations. Perhaps most significantly, the availability of a market has kept youths engaged in productive work. Instead of idling or turning to petty crime, young men are busy making their own money through fishing, which has led to a noticeable reduction in law-and-order problems in many communities.
Since its establishment in 2023, Island Marine Products has built cool rooms, purchased a three-tonne delivery truck, added a 20-foot re**er container, and supplied 24 tonnes of fish to NCS. In 2024, a main processing room was constructed, floors were tiled, a 65KVA generator was purchased, and 32 tonnes of fish were supplied. In 2025, the business expanded storage facilities, acquired export licenses, purchased vacuum pack machines and an ice-making machine, and supplied 22 tonnes of fish despite reduced contracts. Each development was funded purely from fish sales income, underscoring the company’s resilience and resourcefulness.
The business has invested heavily in its workforce and infrastructure. Skilled staff are regularly trained, with some sponsored to the National Fisheries College to build expertise. They have seen that specialized roles streamline product handling, making bulk processing fast and efficient. They have established their own internal systems and operating procedures. Fish is cleaned, gutted, and stored in cold rooms before being vacuum-packed or neatly packed into eskies for delivery. Even off cuts are cleaned and resold to walk-in customers, while waste is properly disposed of. This ensures that customers receive seafood that is not only fresh but also presented professionally.
Island Marine Products Limited partnerships with National Catering Services (NCS), Air Niugini, and ferry operators have expanded distribution from Kavieng to Lihir and Port Moresby, opening doors for future exports. A retail outlet has already been established in Lihir, and plans are underway for a storage facility in the capital city to support both local supply and exports. Despite many challenges the company remains optimistic committed to growth.
By creating market access, investing in sustainable practices, and prioritizing quality, this small business has brought hope and opportunity to thousands of families.
Island Marine Products reinforces the vital role of SMEs as community builders, youth engagers, and creators of sustainable livelihoods. The business was recognized this year at the 2025 Ela Motors PNG SME Awards for Excellence in Marine Fisheries.
SME Corporation
