I’m gonna be brutally honest for a second...
It drives me absolutely crazy when I hear people blaming the economy for everything 🥴 Yes, the economy can be rough—it can make business unpredictable, stressful, and downright HARD. Trust me, I’ve said it myself plenty of times before.
But here’s the thing:
It’s always been that way, and it probably always will be. The truth is, it’s not actually as bad as we sometimes think. In times of uncertainty, when it feels like nobody is spending money, pivot, be creative. Ask yourself:
Where have your customers gone, and why?
How can you get them back?
Or, how can you tap into a different market?
And here’s the part that might sting a little: If you’ve only been in business for six months or even a year, it’s definitely not the economy. Keep 👏 freaking 👏 going! 👏
Be really consistent for two years, nurture your customer connections, focus on great quality and service, and you’ll have solidified your place in the market and built a strong reputation and trust.
Most businesses don’t make money for the first two years. Don’t give up before you’ve truly given it a real try.
Yeah, you can’t always save a sinking ship, but you can grab a life raft. Be consistent and creative, and your people will find you.
What do you think? Let me know your thoughts below 💬👇
#smallbusinessowner #businessowner #businessownerlife #businesstips #businesslife #nzsmallbusiness #smallbusinesstips
Shoutout to all the business owners who made it through another year. Exhausted? Definitely. But hey—we did it. Here’s to surviving (and thriving) in 2025 💪👏
#smallbusinessowner #businessowner #smallbusiness #businessownerlife #nzsmallbusiness
✨ Remember, it’s not about perfection—it’s about showing up, growing, and celebrating your wins along the way.
What’s one resolution you’re setting for your biz this year? Let’s share ideas in the comments! 👇
#smallbusinessowner #businessowner #smallbusiness #nzbusiness #nzsmallbusiness #smallbusinesstips #newyears #newyearsresolution #businessownerlife
Whether this is your busiest time of year or you’re finally slowing down, I see you. You’re doing amazing, even if it doesn’t always feel like it 🌊 be proud of whatever you’ve accomplished this year in your business! 👏 (even if it was lessons learned for next year 😉)
This is your reminder: Being self-employed means YOU get to call the shots. Take time to enjoy the summer, soak up the sunshine, and spend time with whānau. Whatever fills your cup—make it happen 🌞
Wishing you a fabulous Christmas and New Year! 🥳 Let’s make 2025 amazing—I can’t wait to see where all your businesses take you!💥
#smallbusinessowner #businessowner #smallbusiness #nzbusiness #nzbusinessowner #businessownerlife #nzsmallbusiness
I can’t tell you how often I see businesses post a square graphic to their story with something like, ‘appointment available’… 🥱 Let’s be real—most people are tapping right past that without even a second glance.
Here’s the thing: more people will watch your stories than your posts—so let’s make it count! Your stories should grab attention and feel alive, not like an afterthought.
✨ Instead, try this:
• Show us the vibe! Post a quick video talking about the available slot, maybe share why it’s awesome, or give a little preview of what to expect.
• Add a poll or Q&A box to make it interactive: ‘Thinking about booking? Ask me anything!’
• Bring in the personality: Use music, captions, stickers—anything that makes it feel less like an ad and more like an invitation.
And here’s a quick pro tip: 9x16 REALLY matters! Stories and posts are different sizes, so avoid squares or 4x5s in your stories. If your image doesn’t fill the entire screen, zoom it in a bit or crop it—don’t leave those ugly blocks at the top and bottom 🙅♀️
Trust me, make it feel real and eye catching and people will stop, watch, and maybe even tap that DM button. Let’s give your stories the love they deserve! 🤗
#smallbusinessowner #businessowner #socialmediamanager #smallbusinesstips #nzsmallbusiness #socialmediaforsmallbusiness #socialmediaforbusiness #storytips
The best feeling in the world 🙌🙌🙌
#smallbusinessowner #businessowner #smallbusiness #businessownerlife #nzbusinessowner
Want to support your favorite small businesses? Here are some simple but powerful ways to make a big impact! 💥
Leave a Review ⭐️
Your feedback means the world! A quick review helps others discover them and boosts their credibility.
Engage with Their Posts ❤️
Like, share, and save their content to help spread the love! More engagement = more visibility!
Drop a Comment 💬
Got a question or love what they’re doing? Let them know! Conversations build community.
Word of Mouth 📣
Recommend your faves to friends! Trust me, personal recommendations are golden.
Pay Full Price 💸
Supporting small means supporting dreams. If you love their work, pay the price they deserve—no discounts needed!
Let’s lift each other up and keep our local businesses thriving! 🛍️💖
What’s your favorite small biz? Tag them below! 👇
#smallbusinessowner #smallbusiness #nzbusiness #nzsmallbusiness #supportsmallbusiness #businessownerlife
Having a standout feed and content is essential for your business. You don’t need a picture-perfect, curated aesthetic, but showcasing your brand in a way that resonates with your target audience is key. High-quality, eye-catching visuals can make a real difference in attracting attention.
While hiring a social media manager isn’t for everyone, it can be a game changer for many businesses. It allows you to focus on what you do best while ensuring your online presence truly reflects your brand’s story 📱
#socialmediamanager #socialmedia #smallbusinessowner #nzsmallbusiness #socialmediaforsmallbusiness
Don’t worry I’ve got you sorted for October 😉👇📱🎃
1️⃣ Week 1
Post 1: Behind-the-Scenes Content: Share a sneak peek of your process.
Post 2: Our Story: Give a glimpse into your journey and what drives your brand.
Post 3: Relatable & Shareable: Post something that resonates with your audience.
2️⃣ Week 2
Post 4: Educational: Share a helpful tip or a how-to related to your niche.
Post 5: Your Work in Action: Showcase your product or service in use.
Post 6: Customer Testimonials: Highlight a happy customer’s story.
3️⃣ Week 3
Post 7: Fun Reel: Use trending audio for a lighthearted touch.
Post 8: Unpopular Opinion: Start a conversation and engage your audience.
Post 9: Prep for Labour Day (October 28th): Share related updates!
4️⃣ Week 4
Post 10: Halloween (October 31st): Get creative with themed posts.
Post 11: Reflect on the month and engage with your audience. Share your wins and ask for feedback!
Post 12: Run a Fun Quiz, Live Q&A, or Promo: Engage with your followers and create excitement!
Tailor these posts to suit your business and you’re good to go! Stay consistent this month and by the November your socials will be glowing and ready for Summer ☀️
#smallbusinessowner #businessowner #nzbusiness #socialmediamanager #smallbusinesstips #nzbusinessowner #contentideas #socialmediatips #socialmediaforbusiness
If you want to stay relevant and engage your audience, aim for daily stories and at least three feed posts a week 📆
Consistency is key to building your brand and keeping your followers interested! 🌊 ✨
#smallbusinessowner #businessowner #smallbusiness #nzbusiness #socialmediamanager #smallbusinesstips #businessownerlife #socialmediamarketing #socialmedia #socialmediaforbusiness
🌊 Tips for Getting the Most Out of Your Reels! ✨
Hey, business owners! If you’re looking to boost your reach on Instagram, let’s chat about how to get the most out of your Reels. It’s all about connection, not just going viral!
1️⃣ Hook Them Fast! ⏱️
You’ve got just a few seconds to grab attention, so make it count! Start with something relatable or funny to pull people in right away. You want them to stick around, right? 😉
2️⃣ Use Trending Audio
Keep an eye on those trending sounds! 🎶 Using popular audio can help your Reels pop up in more feeds. It’s a simple way to boost visibility and vibe with your audience.
3️⃣ Focus on Shares
Remember, virality isn’t the end goal—focus on creating content that encourages shares and sends! 📩 Sends per reach is the metric to aim for. Let’s get people spreading the word about your awesome content!
4️⃣ Experiment & Play
Don’t hesitate to mix things up! Try different styles and formats. Sometimes, those spontaneous ideas are the ones that really resonate with your audience. Have fun with it! 🎉
5️⃣ Be Consistent
Aim to post at least 3 Reels a week. Consistency helps keep your audience engaged and signals to the algorithm that you’re serious about your content.
6️⃣ Clear Call to Action
Encourage engagement by telling your viewers what to do next—share, save, or comment! 💬 A clear call to action can really make a difference in how your content performs.
7️⃣ Great Visuals
Invest in good lighting and clear visuals🌞 Eye-catching content keeps viewers watching longer, so make sure your Reels are as pretty as they are informative!
✨ Give these tips a whirl and see how they work for you! Your Reels can be a powerful tool to connect with your audience and grow your reach.
If you need help navigating your social media strategy, I’m just a DM away! 💌
#smallbusinessowner #businessowner #smallbusiness #nzbusiness #socialmediamanager #smallbusinesstips
If you’re feeling lost when it comes to Reels, you’re not alone! Many business owners share the same confusion. But don’t worry—I’m here to break it down for you in simple terms. Let’s dive into what Reels are all about and why they’re worth your time! 🤿
What are Reels?
Reels are short videos on Instagram that can bring your content to life. You can make them up to 90 seconds long and add music, text, and effects 🎶
Why Reels Matter:
Reels are Instagram’s fastest-growing content format and get a boost in the algorithm, meaning more people can see your stuff! If you want to stand out and connect with potential customers, Reels are key 🔑
How to Use Reels:
Share Your Expertise: Got quick tips? Spill the beans!
Show Off Your Products: Get creative and let your products shine! ✨
Behind the Scenes: Let your audience see what goes on behind the scenes.
How Often to Post Reels:
Aim for 2-3 times a week. This keeps things fresh and engaging without overwhelming you 🗓️
Tips for Creating Reels:
Use Trending Music & Audios: This helps get your content in front of more eyes 🎵
Pro Tip! Use the Templates option to find ready-made templates or base your Reel on a trending one!
Keep It Real: Show your personality and let your brand shine.
Don’t Overthink It: Don’t spend hours making a Reel perfect. Many viral Reels are low-effort! Focus on quality content and connecting with your audience.
Mix It Up: Combine trending content with your original ideas to stay engaging!
Engage Your Audience: Ask questions or invite comments to spark conversation.
Reels might feel intimidating, but once you get the hang of it, they’re a fantastic way to connect and showcase your brand.
Have a question about Reels? Leave them below! 👇
#smallbusinessowner #businessowner #smallbusiness #nzbusiness #socialmediamanager #businesstips #smallbusinesstips #reels #reeltips #socialmediaforbusiness #socialmediaforsmallbusiness #socialmediamarketing
