Salty Origins

Salty Origins Comprehensive digital solutions, so your business can thrive, while you enjoy life.

Would you like fries with that? 🍟McDonald’s didn’t just stumble upon this question—it’s one of the most effective CTAs o...
28/10/2024

Would you like fries with that? 🍟

McDonald’s didn’t just stumble upon this question—it’s one of the most effective CTAs of all time, contributing 15-40% more in revenue. Why does it work so well? It taps into the power of suggestion: once a customer says yes to one thing, they’re more likely to say yes again. It’s a seamless way to boost sales without overwhelming or pressuring anyone.

What’s the takeaway for small businesses? Clear, simple CTAs can increase your revenue and guide your audience toward action. You don’t need a fancy strategy—just offer one easy next step.

👉 So, what’s your version of ‘Would you like fries with that?’ Think about the next small nudge you could try today.

Save this post if you’re ready to take your CTAs to the next level 😉

You gotta have dreams 💭🛥️☕️🏝️
15/10/2024

You gotta have dreams 💭🛥️☕️🏝️

🚫✨ Hey business owners, let’s chat about something that’s been on my mind: the pressure to post every single day! It’s a...
27/09/2024

🚫✨ Hey business owners, let’s chat about something that’s been on my mind: the pressure to post every single day! It’s all too easy to get caught up in the hustle and forget that quality beats quantity every time.

Remember, it’s not about filling the feed—it’s about making connections and sharing what truly represents your brand. Take a breather and find a posting strategy that works for you 📲

If you need help with your social media game plan, I offer coaching sessions that would be super helpful! Send me a message to book 🩵

rainy day business memes 🤗
27/08/2024

rainy day business memes 🤗

🐚✨Trend Alert: Authenticity Over PerfectionIn today’s digital landscape, consumers are increasingly seeking real, honest...
25/08/2024

🐚✨Trend Alert: Authenticity Over Perfection

In today’s digital landscape, consumers are increasingly seeking real, honest, and authentic content from brands. Gone are the days when overly polished, picture-perfect posts were the gold standard. Now, it’s all about being genuine and relatable.

Why Authenticity Matters:

🐚Builds Trust: Authentic content builds a stronger, more genuine connection with your audience. People trust brands that are transparent and real.

🐚Engages Audiences: Real stories and experiences resonate more with people, leading to higher engagement and loyalty.

🐚Humanizes Your Brand: Showing the human side of your business makes it more relatable and approachable.

How to Be Authentic:

🐚Show Behind-the-Scenes: Share glimpses of your day-to-day operations, the people behind the brand, and the process of creating your products or services.

🐚Be Honest: Share your successes and challenges. Authenticity means being open about both the good and the bad.

🐚Use Real Stories: Feature real customers, their stories, and testimonials. User-generated content is a great way to showcase authenticity.

🐚Avoid Over-Editing: Keep your photos and videos natural. Overly edited or staged content can come across as fake.

🐚Stay True to Your Voice: Don’t try to be something you’re not. Use a tone and style that reflects your brand’s true personality.

🌊Real Authenticity in Action:

-Patagonia: Known for its commitment to environmental sustainability, Patagonia’s marketing is filled with real stories from their customers and employees, showing their genuine passion for the environment.
-Glossier: This beauty brand thrives on user-generated content, showcasing real customers using their products, which builds trust and relatability.

🐚Remember, people want to connect with brands that feel real and honest. Authenticity isn’t about being perfect; it’s about being human.

Swipe through for some essential no-nos and tips on how to keep your marketing game strong - Emily in Paris themed becau...
20/08/2024

Swipe through for some essential no-nos and tips on how to keep your marketing game strong - Emily in Paris themed because the new season just dropped 😉🥐💐🩷💅👗👒☕️🍷

On chanté! 🩵

“If you can feel it, procrastinate it” I think that’s the quote right? 😅🌪️⚡️Happy Monday I hope y’all have a wonderful a...
18/08/2024

“If you can feel it, procrastinate it” I think that’s the quote right? 😅🌪️⚡️

Happy Monday I hope y’all have a wonderful and product week! ☀️🩵

Feeling like your business graphics are a bit blah? I’ve got you! 🩵😉Here are 5 tips to elevate your content creation gam...
14/08/2024

Feeling like your business graphics are a bit blah? I’ve got you! 🩵😉

Here are 5 tips to elevate your content creation game 🎲

Keep it Simple 🌿
Clarity wins. Don’t overcomplicate—let your message breathe.

Grids for Alignment 📐
Structured designs instantly look more polished.

Embrace White Space ⚪
Give your elements room to shine. Less clutter, more impact.

Nail Visual Hierarchy 👀
Direct your viewer’s attention with purposeful design.

Stay Consistent 🔑
Consistency in fonts, colors, and style builds trust and recognition.

And the golden rule? 🏅Customize. Don’t just swap out the text on a template. Make it yours—reflect your brand’s voice, colours, and personality in every piece 🎨

Save this post for your next design session and make sure your content is as unique as your business! 💼✨

My ride or die 🩵Follow me for tons of fun & helpful content made just for busy business owners 📲🌊
12/08/2024

My ride or die 🩵

Follow me for tons of fun & helpful content made just for busy business owners 📲🌊

How to Write Engaging Captions 📝Why Captions Matter:Captions can enhance your posts, encourage engagement, and tell your...
11/08/2024

How to Write Engaging Captions 📝

Why Captions Matter:
Captions can enhance your posts, encourage engagement, and tell your brand’s story.

Tips for Writing Engaging Captions:

🪝 Start with a Hook: Grab attention with a compelling first sentence.
❤️ Be Authentic: Write in a tone that reflects your brand’s personality.
📲 Include a CTA: Encourage your audience to take action, like commenting, sharing, or visiting your website.
🌊 Use Emojis: Emojis can make your captions more engaging and relatable.
❓Ask Questions: Prompt your audience to interact by asking questions.

Always remember to keep your audience in mind when writing your content. What are they struggling with, what will resonate with them?

You guys got this! 💪
11/08/2024

You guys got this! 💪

RIP paid time off and sick days 🙄💀🤣
10/08/2024

RIP paid time off and sick days 🙄💀🤣

Your Business Needs to Keep Up with Trends—Here’s Why 👇Staying ahead of consumer trends isn’t just optional—it’s essenti...
08/08/2024

Your Business Needs to Keep Up with Trends—Here’s Why 👇

Staying ahead of consumer trends isn’t just optional—it’s essential. Adapting to what’s current helps you meet your customers’ needs and outpace the competition.

Align your strategies with today’s trends to stay relevant and lead the way in your industry. Don’t just keep up—stand out!

Running your own business means there’s no one to cover for you, but hey, we got this! 💪 Here’s to powering through thos...
07/08/2024

Running your own business means there’s no one to cover for you, but hey, we got this! 💪 Here’s to powering through those tough days and making it happen! 🔥

One of the first things I ask new clients is, “Are you on Google?” If not, this should be your top priority. Many busine...
01/08/2024

One of the first things I ask new clients is, “Are you on Google?” If not, this should be your top priority. Many businesses, even those around for decades, still aren’t using this free and easy tool. Let me break it down for you! ⬇️

What is Google My Business? 🔎

Think of it as your business’s online signboard. When people search for your business or services you offer, a Google My Business (GMB) profile can help you show up right at the top of the search results. It’s like putting a big sign out front saying, “We’re here and ready to help!” 🪧

Why You Need It
Having a GMB profile helps people find you, know what you offer, and decide to visit or contact you. It’s a must-have for making your business visible online.

How to Set It Up: A Simple Walkthrough

Start by Searching “Google My Business” 💻
Type “Google My Business” into Google and click on the official link. If you don’t have a Google account, create one—it’s quick and easy!

Claim or Add Your Business

~If Your Business Already Exists on Google: Click “Manage now” and claim it.
~If It’s Not Listed: Click “Add your business to Google” and enter your business details like name, address, phone number, and business type.

Verify Your Business
Google will send a postcard to your business address with a verification code. Once you get it, follow the instructions to verify your business.

Fill in All the Details
Add business hours, contact info, and a brief description of what you do. Don’t forget to upload some photos—customers love seeing what you have to offer!

Keep It Updated
Check back regularly to update your hours, add new photos, and respond to reviews. This keeps your profile fresh and engaging.

Why It’s Worth It
Setting up a GMB profile helps customers find you easily and trust your business. It’s a simple step that can make a big difference in attracting local customers 📍

Ready to get started? Just search “Google My Business” and follow the steps. If you need help, don’t hesitate to reach out! 🌐

✨ Marketing on a budget? Yes, you can! Even when you’re busy, it’s crucial to keep your business visible and relevant.Di...
27/07/2024

✨ Marketing on a budget? Yes, you can! Even when you’re busy, it’s crucial to keep your business visible and relevant.

Did you know that 60% of consumers research products on social media? 📱 And that consistent branding can boost your revenue by up to 23%? 🎨

Don’t skip out on marketing because of a tight budget. From leveraging social media and email marketing to DIY content creation, there are plenty of ways to promote your business without breaking the bank 🏦

Remember, small consistent efforts can lead to big results!🌊🩵

Find this post helpful? Send it to all your biz owner friends 📲🐚

Alright, let’s spill the tea on typography ☕️Why should you stick to 2-5 fonts in your business graphics? Simple – it ke...
22/07/2024

Alright, let’s spill the tea on typography ☕️

Why should you stick to 2-5 fonts in your business graphics? Simple – it keeps your designs looking clean and professional. Too many fonts can turn your visuals into a hot mess. By sticking to a few, you keep things neat and easy on the eyes.

Consistent fonts also help build your brand identity. When your audience sees the same fonts across your posts, they instantly recognize your brand. Plus, using just a handful of fonts makes creating a visual hierarchy a breeze – think bold headlines, clear subheadings, and readable body text.

And let’s be real, it saves you a ton of time. No more agonizing over which font to use for each project. Just pick your faves and run with them.

Pro tip: Mix bold and light versions of the same font family for variety without losing that cohesive look 🌊

Thinking about offering discounts and sales for your business? It’s not always a clear-cut decision. Here are some pros ...
19/07/2024

Thinking about offering discounts and sales for your business? It’s not always a clear-cut decision. Here are some pros and cons to help you decide if it’s the right move for you:

Pros:
~Attract New Customers: Discounts can bring in new customers who might not have tried your services or products otherwise.
~Boost Sales: Temporary price reductions can lead to an increase in sales volume, especially during slow periods.
~Clear Out Inventory: Sales are great for moving old stock or seasonal items that you want to clear out.
~Build Customer Loyalty: Offering exclusive discounts to loyal customers can strengthen your relationship and encourage repeat business.

Cons:
~Reduced Profit Margins: Discounting your products or services can eat into your profits.
~Perceived Value: Frequent discounts might make customers question the true value of your products or services.
~Customer Expectations: Regular sales can lead to customers expecting discounts all the time, making it harder to sell at full price.
~Brand Image: Constant sales might harm your brand’s image, making it seem less premium or high-quality.

Considerations:

Depends on the Business: Not all businesses benefit from discounts. High-end or luxury brands, for example, may find that discounts undermine their brand value.

Strategic Use: If you do decide to offer discounts, use them strategically. Limited-time offers or exclusive discounts for loyal customers can be more effective than constant sales.

Pro Tip ✨
Before jumping into discounts and sales, evaluate your business model and market positioning. Sometimes, adding value through excellent service or unique offerings is more beneficial than lowering prices.

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Wednesday 9am - 5pm
Thursday 9am - 5pm
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