Lead Generation for Local Service Business - Let's change the world one conversation at a time.
I help Service Based Businesses go from inconsistent booked appointments to now a booked out calendar so they can stop the cashflow anxiety and finally achieve peace of mind & financial freedom without the stress in 90 days or less.
12/01/2024
Atten: Small Business Owner/Manager
Want customers buying your product or service with out paying for ads?
Do you have existing foot traffic? or Product in the Market Place?
Then you can utilise this strategy -> QR Code to Email List - Send Offers
For a limited number of Clients we will host your landing page at no cost!
How? - Message/Comment below for the FREE Platform
Create your landing page, use the template share link with us and we will host at no cost to you. Collect customers via QR code - email offers - Grow your business!!!
Message us below for more info!
11/01/2024
X has a new, cheaper plan for business verification.
It costs $200/mo or $2000/year.
This plan is for small businesses and includes ad credits, faster support, and other benefits from X Premium+.
The old plan costs $1,000/mo, is still there, and offers more perks like making your posts more visible and giving blue checkmarks to employees.
At $200 per month, it seems like a much better deal than X's original package.
10/01/2024
1. Check out your competitors: use TikTok's Creative Center to see which brands and types of content do well.
2. Study successful ads: use TikTok's Top Ads listing to see which ads do best. Choose your area and type of product to see good examples of ads.
3. Understand hashtags: Use TikTok's Trend Intelligence tool to find out which hashtags are popular and relevant to your business.
4. Know the top influencers: Find out popular TikTok influencers using Creator Marketplace in your business area. Work with them or learn from them.
5. Use TikTok’s AI tools: Use TikTok's Creative Assistant that can give you ideas and help make your videos better.
Some notes to help guide your TikTok marketing in 2024.
09/01/2024
TikTok has a new marketing guide for 2024 to help you make the most out of events during the year.
The guide is made for people in North America, Europe, and the Middle East.
It gives tips on how to use TikTok's ads and features.
There's also a template for planning campaigns and links to helpful TikTok tools.
Keep reading to find out how to download a tailored 2024 TikTok marketing calendar for your region.
08/01/2024
Instagram now lets you make your own special Story templates.
You can use pictures, text, and GIFs to make fun Story quizzes or messages.
To make one, just add what you want to your Story, then pick “Add Yours Templates” and choose what to keep in the template.
Instagram also has ready-made templates you can use or get ideas from.
When you share your Story, it asks others to add their own version.
A new way to encourage viral sharing trends in the app.
07/01/2024
Overall trends:
more AI and videos on most platforms
shift from public posts to private chats
more AR/VR tech in social media
each platform facing its own challenges, especially in making money and keeping users interested.
Facebook:
more AI and videos
reels will be seen a lot in feeds
fewer people will see posts with links, with a shift from news to fun content
new AI features coming up.
Celebrity AI chatbots (by meta):
might not work well in the long run
likely less focus on celebrity voices, more on useful features
Meta's avatars and VR/AR:
more choices for avatars in apps
using avatars in VR (virtual reality) games and worlds
developing glasses for AR (augmented reality) experiences
Messaging for business (Meta):
more ad options in messaging
using messaging apps to talk to customers
Instagram:
like facebook, adding more AI and video stuff
new AI tools for making and changing pictures
Threads (by meta):
getting popular, could challenge other social networks
ads might be added later
AR shopping (instagram & pinterest):
using AR in stores for a better shopping experience
better AR for trying on clothes and makeup
X (Twitter):
not sure if making people pay will work
problems with checking who’s real and making money
focusing on news and sports
LinkedIn:
more AI to help find content and jobs
more focus on online events and videos
helping people understand career paths with AI
TikTok:
trying more with shopping and AI inside the app
testing local content and AI chatbots
might be banned in the U.S. depending on politics
Snapchat:
growing its paid snapchat+ service
plans to bring out AR glasses
might be bought by another company
What’s coming next in the world of social media marketing? Here are our predictions for 2024.
03/06/2023
Instagram has made a change to its Marketing API.
This lets third-party apps offer a new kind of ad placement on Instagram.
Back in March, Instagram allowed brands to show ads based on search keywords in the app.
Now, with the new change, customers can make and see these ads via API.
This also allows for ad analytics, meaning apps like Hootsuite or Sprout Social can create and analyze ads.
This might make more brands want to try Instagram's new Search Ads placement.
Another way to expand your Instagram promotions.
02/06/2023
Snapchat is launching a new version of its AR Try-On Lens to let users virtually try on nail polish.
The tool will be more real-looking and responsive than before.
Users can see how different nail polish shades look on their nails in the app. Brands can add textures and designs to users' nails in the virtual try-on.
Snapchat continues to build out its AR capacity.
01/06/2023
From June 26, 2023, you won't be able to make new YouTube Stories. Any Stories that are live on that date will disappear seven days later.
YouTube suggests creators to use Shorts and Community Posts, as they are better for engagement.
Is the Stories format on the way out?
31/05/2023
Twitter just released the latest algorithm to the public.
What works for you:
• Every time a user engages with your tweets, you gain points on that tweet.
• Comments under a post and pfoile clicks work better than post likes
• Your interaction with others users matter. Talk with people who post NSFW content or US political takes, you get de-ranked
• It takes 30+ days for a new accounts to rank
• If the language you tweet in doesn't match the language in your settings, you're getting de-ranked
• Twitter Blue gives you boost
• Using images, videos works good for algorithm
• Twitter threads get a big boost
12/03/2023
YouTuben Shorts ad revenue share program redistributes around half of the revenue generated via Shorts ads.
Despite being better than TikTok and IG in terms of money, payouts have been lower than expected.
E.g. Zach King generated 196M views Shorts clips and only received $2,918 in revenue.
YouTube's new Shorts revenue share program isn't making anyone rich yet.
11/03/2023
Meta reported its AI-guided Advantage+, have led to a 32% increase in ROAS for advertisers who use them.
Advantage+ automates the entire ad process, but some advertisers have expressed concern about losing control over reaching the right audience.
Meta has refined its focus on AI and automation, which is driving better results for advertisers.
10/03/2023
Till now Pinterest collage-based app Shuffles was only available in the:
US, Canada, Great Britain, Ireland, Australia, and New Zealand
Today Shuffles expands to nine more regions:
Germany, France, Austria, Switzerland, Denmark, Norway, Sweden, Finland, and the Netherlands
Shuffles has been a popular addition among expanded user groups.
09/03/2023
Here are a few new additions for LinkedIn users looking for a job:
LinkedIn's "Open-to-Work" feature has been enhanced with job alert systems.
New option allows job seekers to register their interest in working for an organization from their company page.
Turning on Open-to-Work increases chances of being messaged by a recruiter by 2x.
"Hiring in my network" filter for job searches shows who among your first and second-degree connections is recruiting.
Skills Match listings on open roles have been expanded.
Job seekers can soon share their resume details with all recruiters in the app.
Some new updates for job seekers in the professional social app.
08/03/2023
Snapchat has launched a new AI chatbot feature (powered by ChatGPT) for its Snapchat+ subscribers, called 'My AI'.
The new feature allows subscribers to ask My AI a range of questions, including suggestions for birthday gifts, recipes, and travel ideas.
Snap however warns that My AI is prone to hallucination and may make mistakes, and all conversations will be stored for review purposes.
Snapchat jumps aboard the generative AI train with a new ChatGPT-like experience in-app.
07/03/2023
Microsoft will soon allow paid links within AI-generated responses to search results in its Bing chatbot experience.
Bing chatbot ads will be bigger and more prominent than regular search ads, providing more opportunities to reach users in the discovery phase.
Ads are coming to Microsoft's new AI-fueled search option.
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