Verve Social Media Management

22/10/2024

The biggest misconception I hear about social media management? Is that you’ll lose control over your brand and voice if you outsource it.

Or feel like you’ll lose your creative input.

Or spend all your time micromanaging every detail.

What you DO need is a social media manager who collaborates with you, understands your brand, and helps bring your vision to life while saving you time and energy.

So next time you think to yourself, “I’ll never be able to hand over my social media because it won’t feel like me,” remember, with the right partnership, your social media will reflect your brand perfectly and free you up to focus on other parts of your business.

PS, is the above you? Have you been struggling to find someone who gets your vision but also gives you peace of mind? Let’s chat! I offer bespoke social media management packages that keep you in control while taking the day-to-day tasks off your plate. DM me to learn more!

10/10/2024

While I always wanted to run my own business and be my own boss, I started Verve because I truly believe in the power of a great social media presence.

It's what can set you apart from competitors, help you connect with your customers and showcase your work.

At Verve, I want to help you utilise this power in a way that works for you and is stress free.

When you work with me, you're not just another client. I take the time to get to know you, what the pain points are when it comes to social media and how I can take that off your plate.

If this resonates with you, send me a DM or email ([email protected]) to chat further!

11/09/2024

Thinking about outsourcing your social media but feeling a little hesitant? I get it! Let’s address some common concerns and show you the benefits of having me manage your social media:

1. Budget flexibility 💸
I understand that every business is unique. That's why I offer flexible social media management packages that can be tailored to fit your needs. Whether you're a small business just getting started or more established and looking for comprehensive management, there’s an option for you.

2. You're still in control ✨
Worried about losing creative control? Don’t be! I work closely with all my clients to ensure the content reflects YOUR vision. Before anything gets posted, you’ll always have the final say. It’s your brand, your voice—I'm just here to help bring it to life.

3. Time-saving ⏰
Social media can be overwhelming. By outsourcing, you're freeing up your valuable time to focus on the parts of your business you love most, knowing that your social presence is being handled by an experienced professional (hey, that’s me! 😉).

4. Creative collaboration 💡
You’re not just handing off your social media and walking away. Think of this as a partnership! We’ll brainstorm ideas together, discuss content strategies, and ensure the creative direction aligns with your goals. It’s all about collaboration!

Ready to level up your social media and take some stress off your plate? Let’s chat! 💬

02/09/2024

Last week I was a guest speaker for the Te Wānanga o Aotearoa Diploma in Small Business & Project Management students. I covered some key strategies & best practices for social media marketing, along with Meta ads basics.

I was so chuffed to receive this feedback - mission accomplished!

29/08/2024

Struggling to get your posts seen on Facebook? You’re not alone! With the ever-changing algorithms, it can feel like your content is getting lost in the shuffle.

But don’t worry, I’ve got you covered with some three actionable tips to help you increase your Facebook reach!

By implementing these strategies, you’ll start to see an improvement in your reach and engagement on Facebook. And if you need support, I'm here to help, just send me a DM or email ([email protected])

26/08/2024

The other day someone asked me whether you should use hashtags on Facebook. Here's my answer:

Unlike Instagram or X ( formerly Twitter), where hashtags were crucial for discoverability and engagement, Facebook operates a bit differently.

People use Facebook differently than they do other platforms. On Instagram, users used to actively search for content through hashtags, but on Facebook, they’re more likely to engage with content that appears organically in their feed based on their interests and interactions. Users typically don’t search for content by hashtags on Facebook, which means that using them isn’t as effective for reaching a broader audience.

Hashtags can also clutter your post, especially if you’re trying to fit in several of them. On Facebook, simplicity is key. A clean, focused message without hashtags can be more appealing and easier for your audience to digest.

Instead of relying on hashtags, use compelling visuals, strong calls to action, and engaging content to grab attention and encourage interaction.

While hashtags have their place on other platforms (and in my opinion are slowly being phased out on Instagram), they’re not a necessity on Facebook.

Hope this is helpful!

21/08/2024

Trying to get organised and on top of your social media posting buuuut things aren’t going as smoothly as you hoped?

You might be missing one simple tool to help you streamline this process and make it so much easier & more enjoyable and that's my content calendar template which you can download for just $7!

https://www.vervesocialmedia.com/shop/p/theultimatecontentcalendartemplate

PS: If you need more of a helping hand with this, send me a DM Or email and I’d be happy to chat!

Boost your social media strategy with our easy-to-use Content Planning Template for Google Sheets. Perfect for small business owners and social media managers, it features customizable dropdowns for efficient planning, SEO tracking, and team collaboration. Streamline your content and elevate engagem

19/08/2024

If you're running ad campaigns on Meta, there's a significant change you need to know about 👀

Meta has announced that they’re removing Detailed Targeting Exclusions from ad campaigns. This feature allowed advertisers to exclude specific audience segments from their ads based on detailed targeting options like demographics, interests, and behaviours.

So, what does this mean for your ads?

This change could impact how precisely you target your ads, potentially affecting ad performance and costs. Without the ability to exclude certain groups, your ads may be shown to a broader audience, which can lead to less efficient spending and possibly higher costs if the ads reach people who aren't your ideal audience.

What you can do ⬇️

1: Revisit your targeting strategy - take a closer look at your current ad campaigns and make adjustments to ensure you’re still reaching the right audience.

2: Use custom audiences - leverage custom audiences and lookalike audiences to maintain a level of specificity in who sees your ads.

3: Monitor ad performance - keep a close eye on your ad metrics to see how these changes are affecting your campaigns, and be ready to tweak as needed.

If you need help tweaking your ads to take into account these changes or adjusting your ad strategy, I’m here to help! Feel free to reach out with any questions.

15/08/2024

The secret is out...I do things a little bit differently here at Verve. But in the BEST kind of way.

You see, when you work with me in a Power Hour session you can expect some differences ⬇️

1 : Your 1 hour session will not only be a calm & positive experience, fully tailored to your needs and knowledge level, but you’re also likely to meet Moses, my four-legged office assistant, too 😻

2: The price? Will have you double-checking you read it right ‘cause I keep your investment as low as possible as small businesses don’t have big budgets but DO deserve big support.

3: You’ll be working with someone with over a decade of real-world experience in social media, as well as someone who has grown their business from scratch so truly understands the juggle of trying to do it all!

Whether you need help with Facebook ads, setting up your strategy, planning content, or optimising your profiles, my Power Hour is the perfect solution for quick, effective, and personalised social media assistance.

PS: want to check out more about Verve’s services? Send me a DM or head to my website where I have a detailed overview of each service (plus content calendar and monthly report templates!)

https://www.vervesocialmedia.com/services

Social media management for busy business owners.

14/08/2024

A few months ago I had the pleasure of being interviewed by Rosebank Business Association for their magazine.

I totally forgot to share the interview which is available to read here:https://rosebankbusiness.co.nz/wp-content/uploads/2024/05/Rosebank-Roundabout-Magazine-Issue-207-WebV2.pdf

Thank you to Rosebank Business Association for the opportunity to share my social media marketing knowledge!

29/07/2024

New product now available on the Verve shop!

Keeping track of your social media growth doesn’t have to be complicated! This simple report template makes it easy to track your social media activities each month. Ideal for business owners and social media managers.

The template allows you to report on key metrics, best performing posts and your observations on what’s working and what can be tweaked for future posts.

You can add your own branded images, fonts and colours.

What you’ll get:

-8 page Canva monthly report template

-Includes pages for reporting metrics on Facebook and Instagram (you can easily duplicate these pages to add more platforms if needed)

-Copy prompts to guide you as you fill in the report

-Dedicated space to note observations and insights on content performance

-Flexible and super easy to customise with your business branding

Keeping track of your social media growth doesn’t have to be complicated! This simple report template makes it easy to track your social media activities each month. Ideal for business owners and social media managers. The template allows you to report on key metrics, best performing posts and you

04/07/2024

Hey busy business owner! Does this sound familiar? 🤔

You’ve set up your social media accounts.

And tried to post consistently.

And you’ve even invested in some professional headshots or photographs. The only thing is, you have *no* idea what to actually do now, and how to put social media content together that will help you achieve your business goals!

You’re feeling stressed, stuck, and you really don’t want to spend hours trying to figure out something that *should* be straightforward to do for your business.

And if you’re sitting here thinking “Julia! Have you been reading my diary?!” because this is exactly what you are struggling with, I want to let you know that you don’t need to feel like this anymore.

I’ve got your back.

✨ Introducing my Custom Content Calendar Build service! ✨

With this service you will get either 15 or 30 fully written and ready to go captions for your social media platforms. You’ll also get image/reel suggestions with reference photos/videos. This is going to help a ton for knowing exactly what to post and when.

Once you have high quality posts going out consistently, your business can truly BOOM as social media drives visibility + know, like, and trust factor to your brand, which is exactly what you need to make more sales.

So if you are ready to finally know how to take that next step of posting consistently and putting social media content together that will help you achieve your business goals, then send me a DM book your Custom Content Calendar experience!

PS: If this investment is just out of reach for now, you can purchase my content calendar template for just $7 which will absolutely help you streamline your content planning process 🥰

02/07/2024

When I first started managing social media platforms, businesses weren’t even on Instagram yet and nobody knew what ‘influencers’ were. If you had 500 followers on Facebook, your posts would reach at least 450 people.

But these days it feels like it’s impossible to reach your audience 😩 Everybody’s attention spans are so tiny and the trends are constantly changing. More and more it’s feeling like social media is a pay to play game.

I thought it might be helpful/interesting to share a few of the reasons why organic reach and growth is much harder than it used to be ➡️

My latest blog post details four strategies you can implement to increase your visibility, engage more meaningfully with your audience, and build a strong, loyal community around your brand 💪

If you’re looking to refine your social media strategy or need assistance managing your platforms, don't hesitate to reach out. My services are designed to help you achieve your marketing goals with ease.

I would love to support you and your business in your social media journey!

https://www.vervesocialmedia.com/blog/organic-growth-tips

26/06/2024

I bring 13 years of social media management experience to the table. I also bring coffee 😍

Join me for a virtual coffee (or in-person if you're Auckland based) and book in for a power hour session 💪

This service is your answer to all your social media-related headaches!

Whether you need help with Facebook ads, setting up your strategy, planning content, or just a confidence boost, the Power Hour is entirely tailored to YOUR specific needs 🔥

If you're interested, leave an emoji in the comments and I'll be in touch!

17/06/2024

I'm throwing a party for your social media & despairing over slow results isn't invited 🤭

It can be really disheartening when we don't see the growth we're hoping for on our social media platforms, right? But here's a little secret for you - stay curious! This approach has helped me loads over my 13 years managing social media accounts.

Curiosity is the key when it comes to understanding the performance of your content. It's easy to take low engagement personally, or to make assumptions about what kind of content will be successful. But in my opinion - it's all about the numbers.

Don't predict.
Don't assume.

Instead, analyse! Look at the metrics, understand what they're telling you, and use that information to guide your content strategy. You might be surprised by what you find!

Keep exploring, keep learning, and most importantly, keep being curious!

Hang in there, and if you need some guidance you know where to find me 😊

13/06/2024

Thrilled to welcome Crescendo on board as a monthly management client. They do fantastic work!

This week we welcomed some new faces to the Crescendo team.

👋 Say kia ora to:

Julia Martino, Verve Social Media Management
Ronja Schipper, Designer at Bureau55
Jo Tonks, Creative Producer
Jody Lane, Digital Specialist
Zoe Erickson, new Funding Specialist
Ryan Fairweather, Audio Engineer and Crescendo Apprentice Alumni

We are so excited to have these talented people on board to support our mahi.

12/06/2024