Innovate Digital

30/10/2024

We have loved working alongside Alan, a.k.a the SossBosser inventor!

Marketing a new business can be tricky, but also incredibly rewarding. Being a part of the journey has been great and we love helping boost Alan's new products into the New Zealand and Australian market 👏🌭

28/10/2024

We just hit the first milestone of $5,000 in Upstream contributions!

Upstream is a not-for-profit organisation that have orchestrated a win-win-win way to help businesses, provide services and products for customers and support the youth of New Zealand!

We have loved being a part of the Upstream community in the past few years, and cannot wait to see where this journey takes us next 👏

Also thanks to Mitch for dropping in to hand us our certificate ❤️

22/10/2024

LinkedIn is testing a new feature called "Videos for You," which introduces a TikTok-like vertical video feed.

This change includes a dedicated "video" tab where users can scroll through short, engaging clips similar to Instagram Reels or TikTok.

For businesses, this means an opportunity to capture more attention with concise, visually appealing video content that’s more likely to stand out in a feed of professional connections.

It could enhance brand visibility and storytelling while leveraging the popularity of short-form video content on the platform​!

Will you give it a go?

16/10/2024

Introducing a new member of the team, Khalib! 🎥✨

We're excited to have him join us as our in-house videographer and photographer.

With his eye for detail and creative flair, Khalib will be helping us bring your stories to life through stunning visuals. Watch out for some amazing new content coming your way! 📸🎬

08/10/2024

Google reviews are incredibly important for businesses, as they impact both credibility and visibility.

How?
👉 Positive reviews build trust with potential customers, acting as social proof that your services are reliable and well-received.

👉 They help with SEO, as businesses with good reviews often rank higher in local search results.

👉 Google reviews provide insights into customer satisfaction and areas for improvement, helping businesses refine their offerings.

Having authentic, positive reviews can make a big difference in attracting new clients and improving online presence. So don't be shy and ask those amazing customers to leave a quick review for you business!

26/09/2024

Did you know that the phrase “Keep It Simple, Stupid” was created by the US Navy in 1960?

Lately, we’ve found ourselves using the K.I.S.S method constantly around the office. There’s a good reason for that too — when it comes to online marketing, simplicity works best.

In fact, most content is suggested to be written for an eighth-grade reading level, making it easy for everyone (even 12-year-olds!) to understand.

The fewer clicks, steps, and fields, the better your conversion rate.
- Simplify the messaging.
- Simplify the user experience.

Keep it simple (stupid) 👏😂

Read more from our blog here: https://bit.ly/4fMe9fr

18/09/2024

What's been going on at the Innovate Digital Office....and beyond?

August was packed with networking events, content shoots, and exciting website projects! We’ve had a blast connecting with new clients as well as continuing to build on the success of our ongoing partnerships.

Can you believe it’s already September? This year has flown by! We’re excited to finish 2024 strong with plenty of client wins ahead 👏⭐

11/09/2024

We’ve been thrilled to partner with the Envision Developments team on refreshing their website! 🖥️✨

By leading with a strong marketing strategy, we focused on showcasing the story and the ‘why’ behind Envision.

Since then, our Google and Meta ad campaigns have driven impressive results, leading to the sale of their Scott Street homes.

We’re now shifting our focus to their Rotherham development and beyond.

09/09/2024

Join our team!

Are you a Google Ads and search engine optimisation pro? We're looking for a detail-oriented, people-first superstar to manage google ad campaigns and implement SEO strategies as part of our fast-growing marketing agency.

If you're ready for growth, love a collaborative environment, and have 1-3 years of experience with Google Ads, this is the perfect role for you!

If you're interested, please apply through this link: https://bit.ly/4dLySOZ

We'd love the hear from you.

05/09/2024

Taking you behind the scenes with our client SossBosser as we cook up some creative content! 🎥

If your business needs help with content for social media or your website, get in touch with us today!

28/08/2024

Upstream is a not-for-profit organisation that generates donations for the youth of New Zealand.

As an approved Upstream Supplier, we are proud to donate to the Upstream supported charities and good causes.

Also as part of our commitment, we proudly collaborate with Upstream on all their marketing initiatives at no cost (these hours are not included in the current calculation).

If you'd like to learn more about Upstream, check out their website: https://bit.ly/405eOQL

22/08/2024

There are so many amazing tools you can use to improve your website's Google Ranking!

We personally use a software known as Semrush, but there are so many other great options out there (both paid and free).

Sometimes it is as simple as looking your own website up in an incognito browser to see where you sit....🫣🤯

Sourced from the Marketing 4 Business Podcast 👏

15/08/2024

We love a content shoot 🎥 featuring a new product from SossBosser go check them out!

13/08/2024

Have you ever thought about your marketing strategy like building a house?

Maybe you should!

Imagine you're constructing a house, but instead of starting with a blueprint, you just start putting up walls, laying floors, and adding windows wherever you feel like it.

Before long, you've spent a lot of time and money, but what you've built is unstable, disjointed, and far from what you wanted.

Now, think about how different it would be if you had a solid blueprint.

A detailed plan showing where every wall, window, and door should go, so they all come together to create a cohesive, functional, and beautiful home.

That's exactly what a marketing strategy does for your business.

Without it, you're just randomly throwing things together, hoping something works. But with it, every dollar you spend and every move you make contributes to a bigger plan that builds your brand in the right direction.

Want to read more about why having your marketing strategy sorted is important? Read our blog!

If you’re a small or medium-sized business owner wondering whether you should invest the time and effort into building one, the answer is a resounding yes. Why? Because a well-crafted strategy is your roadmap to success.

08/08/2024

Ever wondered what a keyword phrase is or how you can utilise them to boost your google search ranking?

Give our latest blog a quick read, we hope you learn something new!

https://innovatedigital.nz/what-a-keyword-phrase-is-why-it-helps-your-seo

As always, if you would like to gain a bit more advice around search engine optimisation or other marketing initiatives - get in touch!

📩 [email protected]

06/08/2024

What is the different between a Facebook Like to a Follow?

LIKE:
A page like is a more public display of support or affinity for a brand or organisation because the like will be shown in the About section of a person's page. You page likes will also inform the types of Facebook ads you are shown.

A like is also an automatic follow, but the opposite is not true. You can follow a page without liking it.

You can also like a page and unfollow it, which means you will stop receiving their updates and content in your feed, but the brand will still show up as a like in your About section and they can still use your name and profile picture.

Vs

FOLLOW:

With a follow, you will only receive page updates and posts in your feed from that brand's page.

Your follower total is a stronger indicator of the number of people who would like to see your content in their feeds, so it’s best to track follower count rather than like count.

So to put it simply, liking a page is a public display of support, while following a page indicates interest in receiving your content!

We want to know, did you already know the difference or did you just learn something new? 👍

31/07/2024

Don't be fooled by greenwashing, and also don't be the fool....🪴

Businesses are under fire for making misleading claims about their environmental initiatives...

Here are some tips to effectively showcase your business's eco-friendly efforts:

1. use your own photos + assets
Loading your website and marketing platforms with stock images of turtles in the ocean stuck in plastic is not a realistic representation of your environmental impact. Showcase what your business does for the environment using your own images.

2. back your claims
Facts are only facts if you know where they came from and how they can be proven. Make sure you understand the claims that you’re making so you can back them up with evidence if necessary.

3. stay focused
Don’t be shy, we need to be having these conversations more often. Share your environmental initiatives and get the conversation started! Just make sure your claims can be backed with evidence.

To read more head to our recent blog: https://bit.ly/3LF23qx

23/07/2024

It may seem simple, but we do often see a few of these steps missing from websites....

1. Make sure you have contact details visible and easily accessible.

How can someone trust to buy something from you, if there is no way of contacting you except perhaps an elusive contact form?

2. There is no information about your business.

Why should someone trust you, if you can’t tell them anything about you? Even if you don’t think you have much to write about, make sure you have an About page.

3. Your website looks old.

Perhaps your website was the hippest thing out when it was created, but if its older than 5 years you probably need to have a spruce up. Websites that are old fashioned, poorly designed and just plain ugly are not going to do you any favours in converting visitors into customers.

4. There are no social media links.

Social media is actually really important and a key marketing tool for your business. Having active, regularly updated social media accounts helps to reassure visitors that your business is a real entity, with real people and products.

5. There are no reviews or feedback.

Legitimate reviews are crucial for helping to instill trust into potential buyers. If someone else bought this same item, or stayed at your establishment and had a great outcome from it, then they will feel much more comfortable forking over their credit card.

We have more tips for making sure your website looks trustworthy...we could go on but 5 is enough for now! Get in touch if you'd like to learn more 😊

15/07/2024

We sometimes find creating a moodboard helps us get into the zone with our clients 👏

This is a new client who has just launched their new products....can you guess who it might be?? 🥳

12/07/2024

We cannot believe it is already July?!

In true mid-year fashion....here is a wee recap of what we have been up to and achieved so far this year!

1 - Anna jumped on the Marketing for Business Podcast - Proud team moment 👏
2 - Anna also happened to break her leg at the start of the year, great start! 😂
3 - The amazing Renee joined our team in March!
4 - Have worked with so many amazing clients - ft. the lovely Sarah from ❤️
5 - Attended a few events, included the Marketing Association's Brainy Breakfast! (early start that day...😅)
6 - Once Anna's leg healed, she was back into adventuring with her family! (her true happy place 🥰)
7 - Olivia left Anna and Renee to their devices and jetted off to Europe for a few weeks....🥳
8 - Lots of content shoots!
9 - And as always, many Connect Meetings with

So much to fit into 9 little squares....we cannot wait to see what the rest of 2024 brings!!

What is something you are proud of from the past 6 months?

10/07/2024

Wondering whether your website is missing something?

Well, a recent client of ours happened to not have their HTTPS and WWW redirects set up!

This is so important. If your website isn’t redirecting properly, you can end up with multiple versions of your site indexed by Google.

This can confuse search engines and dilute your SEO efforts. Even worse, without proper HTTPS and WWW settings, visitors might face security issues or see a broken website.

Ensuring these settings are correct is crucial for both search visibility and user trust.

Don’t let these small details undermine your online presence—double-check your HTTPS and WWW configurations!

08/07/2024

Our client The House of Acupuncture came to us wanting a modern yet easily navigated website for their range of acupuncture services! They wanted to include a booking system and to showcase their extensive health experience through informative blogs and FAQ's.

We are stoked with the result, and have loved working alongside Eleanor to produce this strategical website update! 😍

05/07/2024

Looking for some content ideas for July? Brighten up the winter months with some engaging content!

Here are a few to get you started 📩❤️

03/07/2024

Niche marketing helps you focus on what’s best for you and attracts clients who are the most enjoyable and easiest to work with.

Don’t try to market to everyone — discover your ideal audience and build meaningful connections!