01/12/2024
Well, here it is—our very first LinkedIn article.
We figured it was about time we stopped keeping all our rants about websites to ourselves. So, we’ve put our thoughts into words and slapped them into a shiny new article. It’s about professional services websites, what they should (and definitely shouldn’t) do, and why so many get it wrong.
If you’re a professional who thinks your website needs to be the James Bond of the internet—suave, sophisticated, and solving all your problems—you might want to have a read.
Spoiler alert: it doesn’t.
Have a nosey and let us know what you think. Or don’t—it’s not like we’ll stop doing what we do. 😉
Most professionals approach their website from the wrong angle. They obsess over the look and feel, or they start rattling off all the bells and whistles they think it needs—chatbots, lead forms, sliders, animations.