18/02/2019
DON'T LEAVE YOUR CUSTOMERS GUESSING!
Do Your Customers Know What To Do On Your Website?
So many websites I see fail to do the most important thing. ... It's the most important but the easiest.
Tell Your Customers What Steps To Take.
What do you want your potential customers to do on your website? Do you want them to contact you? Do you want them to download your lead magnet? Do you want them to view your architectural house plans?
I can't over emphasise the importance of a Call To Action. On your home page tell your customers what you want them to do.
Imagine it this way.
Suppose your visitor shows up but you're still in the middle of finishing an important task. You go to the door and you say,
"Hey Mate, I'm just finishing up something, I'll be 10 minutes. But make yourself at home and help yourself to anything."
Chances are, your visitors not going to rummage through your fridge and pantry while waiting. Likely they'll sit down and wait.
But...if you tell your visitor what to do...chances are they'll do it.
"Hey Mate, I'm just finishing up something, I'll be 10 minutes. But...I've made these fresh out of the oven cookies. Help yourself to them and I'll be out really soon".
Chances are, they'll have a cookie.
Why?
Because you told them the action to take.
The same rule applies with your website. If you don't tell your site visitors what action to take, they won't take it.
So...make sure you include your CALL-TO-ACTION on your website.
P.S. When ever you're ready, here are 2 ways I can help you grow your building business
1. Get your website noticed.
If you already have a website but you're not getting the traffic you need, or you're not getting the quality leads you need, then send me a message with "Need Leads" in the subject. I'll get back to you with ways we can help you with your Adwords marketing.
2. Blogging for builders.
We all know the importance of blogging to help generate leads. But perhaps you don't have the time for it or you feel you're not good at it. Talk to our content marketing people who can help you with blog ideas.
3. Don't have a website or need a new one?
If you're ready to create a powerful, lead generating website then email me with the words "Website" in the subject. Tell me a little about your business and I'll be in touch to see if we could work together.