Trailblazer Digital Agency Limited

17/10/2022

Calling all sponsors and duck enthusiasts. 🦆

There's only six days until the Rotary Duck Race at the Village Green in Queenstown. The race starts at 3pm on the 23rd of October.
So bring the family along and buy a duck.

We have some fantastic prizes this year for sponsors and the public race. See you then. 😀

09/08/2022

The Queenstown Rotary duck race is back in 2022, and we need sponsors! 😃
If your a business in Queenstown or Wanaka, you can sponsor a duck for $249 and enter it in the great race on Sunday, the 23rd of October, 2022. Dress your duck up in your company colours or follow a theme. 🐤
More information coming soon on great prizes up for grabs.
To sponsor a duck, or for more information, contact [email protected]

15/04/2022

Have an egg-cellent Easter! 🐰🥚

14/04/2022

HOTEL MARKETING TRENDS IN 2022 THAT YOU NEED TO KNOW!

Hotel digital marketing trends are updating rapidly. In these fast times, you need to stay up-to-date with the ongoing as well as incoming marketing trends. Here are some of the top digital marketing trends in 2022.

1. It Will be imperative to communicate your hotel's hygiene and safety measures. Demonstrations of hotel cleanliness in your marketing videos and images.

2. Does your hotel show virtual tours of the property? In 2022, virtual tours and videos will continue to be a major hotel marketing trend.

3. Nature will be much more of a selling feature for hotel marketing than it has been in the past. (After two years of being caged up indoors, many people are looking for hotels that will allow them to reunite with nature in both major and small ways.)

4. Rich content for marketing for your hotel online.
Rich, engaging content is critical to your marketing efforts for your hotel. Tell your story in a way where the web visitor feels they have a window into your hotel and are visiting it before even stepping foot in your lobby. What does this mean? You need to ensure your content is high quality and enhanced for all platforms: mobile, social, local, and on the web.

5. Social media engagement and feedback for your hotel property.
People are taking and sharing more photos than ever before. With the proliferation of feature-rich camera smartphones coupled with mobile integration of Twitter, Facebook, and Instagram, social media has taken front and center stage in the way people share their sentiments about your place to stay.
Adversely, this also shows extremely well when guests want to share their disappointment by posting photos of poor conditions, bed bugs, or other complaints on TripAdvisor.
Our tips are:
- When planning your marketing strategies, keep seasonality in mind.
- Take note of social networking sites' feedback and make improvements to guests' hotel experiences. Whether the reviews are positive or negative, make sure to reply to all feedback so that users know your hotel cares about their opinions.
- Influencer marketing is the new big thing. Discover the influencers in your region or those who can persuade your target audience to act and reach out to them.

6. The Growth of mobile bookings for hotels.
Taking advantage of the mobile medium is just as important or even more important than ensuring your hotel is being marketed on major OTAs. There are more than 2 billion mobile devices online worldwide, and mobile eCommerce is burgeoning faster than growth rates on the Web. Ensuring your website is mobile/tablet friendly is really important.

12/04/2022

Here are some of the digital marketing trends currently in 2022.

Some of these trends may be easier for your business to hop onto than others. In some cases, you can note them as general directions to keep an eye on—but remember, the sooner you can take action, the better. Your current year’s strategy should always have future years in mind!

1. The Metaverse.
2. Non-fungible tokens.
3. Cryptocurrency.
4. Zero and first-party data.
5. Supply chain buffering (carrying thirty days of stock).
6. Social and live stream commerce.
7. Get back to simple content.
8. Sustainability and diversity, equity, and inclusion (DEI).
9. Gender neutrality.

05/02/2022

Happy Waitangi Day New Zealand. 🇳🇿

25/12/2021

Hari Kirihimete. 🎄☃

We hope you have a great Christmas break with your whanau and friends.

We will be on a break until the 4th of January. If there is anything urgent, please don't hesitate to email us, and we will respond to your inquiry as soon as possible. 😀

07/12/2021

How can your business stand out this holidays? 🎄☃️

Here are our eight tips.

1. Run a poll (e.g. what's the best Christmas movie or the best Christmas pet outfits?).
2. Show the best visuals (showcase your best photo's e.g. the number one Christmas hamper for a gift).
3. Utilize the key date (e.g. Christmas Day, New Year's Eve, or even the world's cupcake day).
4. Raise the holiday spirits by working with a local business. (e.g. a food bank or a cat shelter).
5. Hold a photo competition on Instagram, Facebook, or YouTube (e.g. the best decorated Christmas tree or gingerbread house).
6. Try mixing it up with a Vlog and your staff members.
7. Promote a holiday solution (e.g. Make sure you’re addressing a problem or a need your target market will have over the holidays, and provide a solution with your product!).
8. Share a bit of wisdom on LinkedIn. Share relatable quotes from your company page or highlight the past year and what’s to come in the next. Keep it short, relevant, and cheerful.

19/11/2021

Don't have time to manage your social media accounts before the Christmas rush? 🙋‍♂️

Well, look no further! We are offering all new customers 10% off on our social media management plan.

Our Black Friday sale finishes on the 28th of November, 2021. Call us today on 027 349 0313. 📱

14/10/2021

Picture perfect in Queenstown today. 🏔🌞

13/09/2021

Have you found your ads performance on Facebook and Instagram has decreased since Apple introduced the new IOS 14 update?

From the advertising perspective, the reality of the iOS 14 update is that Facebook and Instagram ads campaign performance is down across the board. Specifically, the iOS 14 release has negatively impacted Facebook ads in three key areas. Targeting, reporting, and optimisation.

So what steps can you take to help combat IOS 14?

1. Verify your domain. https://www.facebook.com/business/help/286768115176155?id=199156230960298

2. Use re-engagement audiences.

3. Explore new audiences via whitelisting.

If your Lookalike audiences based on Pixel data have stopped returning results, consider testing Lookalikes based on your influencers’ followings. To gain access to their audiences, you’ll need to utilize whitelisting, which includes other benefits as well.

4. Develop fresh ad creative from unboxing videos to product reviews to lifestyle photos—will allow you to A/B test different concepts and see how your users respond.

07/09/2021

Meet our new marketing mascot, Murphy! 🐈

Murphy is an eight-month-old Persian from Christchurch and now calls Queenstown his home.

We would love to see a funny picture of your pet in your home office.

06/09/2021

02/09/2021

TikTok has announced a new partnership with Vimeo and Canva to help small businesses create campaigns more easily. 🤗

The two platforms will now be integrated into TikTok, to streamline publishing on the platform’s Ads Manager, and allow small business owners to quickly create ad campaigns and run them directly on TikTok.

Small businesses can now use “Vimeo Create,” an AI-driven video production tool that allows advertisers to produce and publish ads, in minutes, directly through TikTok’s Ad Manager.

18/08/2021

Due to the level four lockdown, we will only be operating from the office at home over the next three days.

Our hours will still remain the same.

Stay safe. 😀

16/08/2021

Email marketing is one of the most cost-effective marketing strategies. After all, it doesn’t cost much to send bulk emails, and even if only a small percentage of people interact with it,

But, email marketing can get you much better results if you know how to do it right.

Here are our seven strategies.

1. Create an attention-grabbing subject line.

Keep it short and simple, convey what the email is about, and personalise the email.

It’s important to A/B test every part of your email, from subject lines to your calls to action.

Only test one element at a time and make sure you have a significant sample size in your testing.

2. Write Compelling Preview Text

One of the email marketing strategies that are often overlooked is writing compelling preview text for your emails.

Preview text is usually the first line of an email that people can see in their inbox without actually opening the email.

Preview text is important because it can affect a person’s decision on whether to open an email or not. It gives a sneak peek into the email content and whether it is relevant for them or not.

3. Follow Up, but avoid Spam.

4. Create Mobile-Friendly Emails.

5. Have a plan for the holidays.

We recommend you modifying your preference centers during the holiday season to include a checkbox that asks your subscribers if they’d like to opt into holiday email communications.

6. Test your scheduled timing when sending emails.

7. Reward your VIPs.

Your VIP recipients are your biggest brand ambassadors. Subscribers who always open and click (and maybe even share!) your email deserve a little extra attention for their loyalty and engagement. Plus, you can glean valuable information from your VIPs.

A great way to reward them is with special offers and discounts.

If you are curious as to what a successful opening rate is for your campaigns and for your industry,
click on the link below.

https://mailchimp.com/resources/email-marketing-benchmarks/

06/08/2021

Did you know it's International Cat Day? 🐈

If you have a feline friend, here are few ways you can celebrate the day.

1. Bake some tuna cookies for your cat.
2. Foster or volunteer time at your local shelter.
3. Give your cat some exercise by installing cat shelves on your windows.
4. Hire a professional pet photographer for a photoshoot.

How do you plan to celebrate International Cat Day? Please share your photos with us below. 👍

02/08/2021

Instagram is investing over one billion dollars in creators on their platform by the end of 2022. 🤑

According to Facebook, the new $1 billion investment will include new bonus programs that pay eligible creators for hitting certain milestones when they use Facebook or Instagram tools. It will also provide seed funding for creators to produce their own content.

The current bonus opportunities are available by invitation on Facebook now, and include:

- In-stream bonus, which pays out earnings to eligible creators using in-stream ads.
- Stars bonus, which pays out monthly bonuses to eligible video and gaming creators who hit specific Stars milestones over the next three months.
- IGTV ads bonus, which allows creators to earn a one-time bonus for signing up for the IGTV ad platform.
- The badges in Live bonus, which rewards eligible creators when they reach badge milestones like going Live with another account.
- The Reels Summer bonus, which will launch soon to pay creators for high-performing Reels content.

Facebook said to be eligible for the new bonus programs, creators must comply with their partner monetization policies.

There are plans for more bonus programs that will roll out throughout the end of the year, but they haven’t been announced yet. Stay tuned! 😀

05/06/2021

LUMA 2021 is here! 😍

05/03/2021

Quote of the Week. 😀

03/03/2021

How does the latest Apple iOS 14 update affect your Facebook ads? 🤔🤔

1. Businesses will be forced to turn to subscriptions and in-app payments.
2. Fewer website sales from ads.
3. Drop in Facebook app install ad revenue.
4. Greater difficulty for small businesses to reach their ideal audience, limiting growth.

How to prepare your Facebook Ads for the Apple iOS 14 update. 👍

1. Get your Domain Verified. Not sure why Facebook considers this important now but it’s something they are suggesting and it’s a good idea anyway.
2. Start understanding how many purchases/leads and other events are from iOS devices (use the Breakdown reports), Then you can see how your reporting might be impacted.
3. Choose which Conversion Events you will use if you have more than 8. This includes add to cart, purchase, lead, complete registration, and any custom conversions you have set up.
4. Focus your ad efforts on getting email addresses so that you can rely less on Pixel optimization for retargeting. You can use Lead Generation or Conversion Ads for this but Lead Generation ads will have an advantage in the future with the Apple update.
5. Send your clients messages about these steps and work with them on Domain Verification.

05/02/2021

Happy Waitangi Day 🇳🇿

11/01/2021

Are you a new business and need some direction on how to reach your target market in the digital space? 🙋‍♂️

We’ll research your business’s unique digital marketing opportunity and contact you for a no-obligation chat.

Call us today for your complimentary strategy session on ☎️ +64 27 349 0313. ☎️

07/01/2021

Are you having problems advertising alcohol on Facebook? 🍾

With increased scrutiny into how Facebook monitors and reviews the content that users and advertisers promote on their platform, Facebook ad guidelines are more strict than ever before.

As a result, you need a solid grasp of what is allowed, as well as what isn’t, to ensure your ads get approved.

Facebook will allow only ads for alcohol to strict age-restricted audiences in countries where it is legal.

To successfully promote or market alcohol products or brands, you must comply with the required or established industry codes, guidelines, licenses and approvals. In many countries, you can only target your ads to people who are at least 18 years old.

If you are advertising in Australia or New Zealand, guidelines for the ad are 18 years or older. We also recommend targeting 19 or older and adding your licence number on the ad. If the ad breaches the Facebook guidelines, your ad will not be approved.

06/01/2021

31/12/2020

Happy New Year! 🍾

What's your personal or business goal this year?

26/12/2020

Merry Christmas to all of our clients in New Zealand and Australia. 🎄

We hope you have a great Christmas break with your family and friends.

We will be on a break until the 4th of January but will be monitoring all ads and social media. For anything urgent, please don't hesitate to email us, and we will respond to your inquiry as soon as possible. 👍