Spencer Social (2024)

20/09/2022

OBSESSED with making digital photos look disposable atm.

So much love to and their new brand direction🥰

17/08/2022

Okay, but what/who is Spencer Social? 🤔

We're a team of clever 20 somethings who actively communicate, create and consume content on the platforms that matter most. Our bread and butter.  We’re bold, take risks, have big goals and have fun. From Instagram to Facebook, social strategy’s to photography, we’re here to help guide you through the social media jungle!

Want to have a chat about your socials? Our DMs are always open or head to our website to have a browse!

11/08/2022

It’s ✨research✨

03/08/2022

Universal truth: making content for your own brand is hard.

Today was full of food on plates photography and guess what… I didn’t take a single BTS video.

So instead, I’m blessing your feed with the coolest WOOSH of a French fry you’ve ever seen.

01/08/2022

Are you happy that Instagram is staying 'Instagram'? 📸

You've probably heard by now that Instagram had originally planned to follow in the footsteps of TikTok, but in the last few days have decided to reverse this change after backlash.

How did you feel about the potential change? 🤔

29/07/2022

We rebranded in May and it was the best thing we've ever done. ✨

A rebrand can be beneficial if you think that you or your audience no longer resonates with your positioning or branding. For us, our old brand fit both of that criteria.

A rebrand in our eyes is like a radical new haircut, it may help the outside world perceive you differently but only you can decide if you're now a long lost child of the 90's in need of frosted tips to bring out the Justin Timberlake hiding inside.

Is a rebrand something you've ever done or thought about for your business? 🤔

15/06/2022

I've been thinking a lot recently about the place of 'going viral' on social media.

After running many social media accounts that have had a viral vid hit the millions, I'm not convinced it's all that it is hyped up to be.

Especially when you realise those 5 million randos don't all buy straight away...

Let me explain: going viral on social media might help you grow an audience, sell out a product or catalyse an important aspect of your business. All important things, but here's the catch.

Going social media viral won't mean you'll be remembered next week, it won't build any sort of community around your brand, it won't give you life long customers AND it's hard to predict when it'll happen next.

So what does that mean if you manage a social media account? Should you just give up because the ultimate prize of virality is worthless?

No, that's a bit dramatic.

Instead of treating 'going viral' as the end goal, use it to learn about:
- how different audiences engage with your brand
- what content draws a crowd vs sells
- creating better content
- the process of converting strangers into followers

The reality is 5 million randos seeing your brand isn't going to make your social media an immediate success. It's what you do with those views.

13/06/2022

I know you've heard the marketing cliché: people don't buy products, they buy from other people. If you know this is true, why don't you do it in your social media marketing?

When our long time friends at PAK'nSAVE Mill Street needed to get their newest cake decorator busy with custom orders, we knew what we needed to do.

Normally, when you want to tell people about a new product or service in your business you take some nice photos of it, tell people how awesome it is and then plaster this all over the internet. You even spend some money making it into an ad because you find, no-one gives a s**t about a product feature list and no-one organically sees it.

So instead of telling everyone we offer fondant icing options, offer chocolate, vanilla and red velvet blah blah blah... we celebrated the person making the cakes.
Nothing fancy, new or inventive.

We didn't set her on fire to get attention or pull a stunt. We just gave the digital community an opportunity to welcome her into her new role and show her off.

Within 3 days over 30,000 people had seen Angela, our DMs were full with cake orders and we didn't spend a cent on paid ads.

02/06/2022

Can anyone guess what we did in-house today😅

We shot in 12 different styles and it was such a blast!

01/06/2022

It’s always a good day when you get to say you’re #1

Our incredible content manager Kirsty can now say she’s the best (and only) New Zealand based photographer to win a international photography award.

How lucky are we?!?!?!?!

Swipe to see the image that got her on the website.

31/05/2022

Last post I promise! I couldn’t help myself but get 6 new posts on the feed😅

31/05/2022

Our new colours really make our photography stand out 💯

31/05/2022

Each colour in our branding is named after a food! The blue is blueberry, the orange is mango and the green is lime!

31/05/2022

Our new favourite addition to our colour palette is vanilla! Gone are the boring white spaces in our collateral

31/05/2022

Our blue brand pattern is inspired by our love for creating content in the kitchen. The square pattern reminds us of kitchen tiles!

31/05/2022

Our new branding is here!!!

12/05/2022

Did you know TikTok cares about your location?

I’m sure you’ve heard ‘I’m not marketing on TikTok because no one in New Zealand will see my product’ and it’s just not true.

This account analytics screenshot is our agency TikTok account that we’ve recently started posting to.

After two videos hitting over 80,000 views in the past 7 days, our audience analytics are shaping up nicely. These analytics are showing us that in the last 7 days we’ve had 250,000 views and 83% of these views are from kiwis.

That’s right, 83% of our audience views are from New Zealand.

Does anyone even get that kind of results from organic Instagram reach?

Let me know!

07/05/2022

Happy Mothers day to all the cool Mum's out there! We hope you have a magical day! ✨ 🌸

Side note ✍️ We had some fun last playing around with some of our new photo props - How rad are these glass water droplets?! 😍 They add such a great element to our content!

05/05/2022

Are you feeling stuck on what to post this month? Here's some upcoming dates you might want to think about including in your content over the next few weeks!

Consider how some of these dates may be relevant to your industry or may align with your brand's core values!

If you think this is helpful, give us a thumbs up in the comments 👍

01/05/2022

Edited vs Raw 👀 🔥

Content creation is one of our favourite parts of social media management!! The process of seeing the images and videos coming together is so fun!

28/04/2022

Without a doubt, social media is not 'one size fits all!'

That's why we create packages that are tailored to fit your exact needs - We're a no BS kind of agency. We don't want you to pay for services that you simply do not need! 👊

If your platforms are lacking some ✨pizazz✨ flick us a DM and let's find out what you need in order to up your social media game!

26/04/2022

Has anyone else struggled to get into "work-mode" again after the long weekend? 🙋‍♀️

24/04/2022

Behind the scenes content is becoming increasingly popular, but why would you want to show the messy, imperfect side of your business? 🎥

Short answer is - Because it's real and its raw!

Allowing your audience to see the ins and outs of what goes on behind closed doors gives them the opportunity to see the hard work you put in behind the scenes, therefore building a deeper connection to your brand! They're more likely to support your brand and convert to purchasing your products if they feel as though they can relate to you.

What's your view on BTS content? Do you think there is value in it? 🤔

21/04/2022

Happy Friday! 🥳 🍹

We can confirm this cocktail tastes just as amazing as it looks - Perks of the job 😉 Made by the team at during a content shoot a few weeks ago!

If you're lacking in the content department, drop us a line and let's chat about how our content packages will benefit your business! 📸

20/04/2022

Meet Kirsty - Our Content Manager and go to TikTok girl.

With a background in photography and videography, Kirsty made her way to from Scotland, to little old New Zealand last year. Since arriving, she's been spending time exploring our beautiful country with with her Camera!

We brought Kirsty onboard to help our clients up their content game with some epic photo and video content. She knows exactly how to bring your brand vision to life, through the eye of her camera lense.

Kirsty loves the variety of work and brands the social media marketing industry brings her - She’s a sucker for being kept on her toes for sure!

17/04/2022

How much time do you spend engaging with your audience? 📱

Keeping a consistent presence on social media is super important when it comes to maintaining and building your brand's audience.

We recommend you spend 10 minutes every day replying to comments on your account and engaging with similar accounts within your niche. Doing this daily allows both current and potential audience members to build a stronger relationship with your brand.

If you're constantly scratching your head when it comes to your business social media accounts, drop us a line - We'd love to find out how we can help you boost your brand! 🚀 💥

13/04/2022

Swipe to edit👉

13/04/2022

New TikTok case study coming next week. Pep the stats from this campaign for👀

12/04/2022

My TikTok trend pick is live on our blog!

Click the link in bio to see if giant cats should be in your social strategy…

11/04/2022

You have a tasty product, fantastic packaging, ready to go production, pricing that you know you can squeeze some profits from, and now all you need is for the buyer to say yes.

You need the person sitting across from you to say, "actually yeah, I'm confident this will sell in our store, let's do it".

But how do you get your lovely buyer to say yes? Is it how crazy unique your idea is or how mutual connections you have? Well maybe, but it could also be; how many eyes you can guarantee will see your product before they walk through the store's doors, and how many people in the buyers area have seen this product before and are desperately looking for a stockist near them.

How could you guarantee to the buyer that 10,000 people are only a 5 minute drive from their store and eager to try something new on their weekly shop?

You tell your buyer you'll use social media Facebook ads.

Wanna know more about Facebook ads? Check out our new blog!

06/04/2022

What does a digital pantry party look like?

For us it’s all about creating a presence on social media that creates a connection between you and your audience.

Your social media is not a place to be asking for a direct purchase, it’s about getting to know each other… and having a little fun along the way.

We all know when marketing is bad, it often goes something like “please buy my thing, here it is”. It’s like meeting someone on a first date and saying, ‘Let’s get married’. But if you meet at a party, have a great time, talk a little and build a connection, you’ll be walking down the aisle in no time.

Image courtesy of our lovely PAK’nSAVE Sylvia Park client!

04/04/2022

Our mission is to bring kick ass social media to food and beverage businesses. Starting what one might call, a digital pantry party.

04/04/2022

And with our new website comes a new mission.

04/04/2022

We’ve grown up. New website who this?

25/03/2022

Gathering some content for our friends out at 🎥📸

It’s such a cool little spot to grab a coffee or a bite to eat! - If we weren’t hungry before we started, we definitely are now 🥞☕️🥪

28/02/2022

Telling the story of your brand, from humble beginnings to present, is such an important part of marketing your business on social media!

If you're finding it hard to tell your story the right way, let us help you!

25/02/2022

It do really be like that sometimes! 😆 👜

Look, we get it.. Sometimes the budget doesn't stretch as far as you'd like. We've been there, and we'll probably be back there again.

That's why we offer packages that can be tailored to the needs of your budget - We don't want to to have to pay for stuff you don't need! 💙
Head over to our website to check out our list of services, and flick us an email if you like what you see!

24/02/2022

These ✨ baddies ✨ showing up for us daily!

It's important to us that we ACE all of our client accounts and these tools are absolute lifesavers when it comes to showing up with epic results.

What industry tools can't you get by without?

Thanks to for the meme inspo! 😆

23/02/2022

More commonly known as Shak, Shaka or Shak Attack!

Shak is our Senior Social Strategist and Account Manager.

She came on board the Spencer Social team last year - bringing with her some top notch management experience and a significant knowledge of the food and beverage industry (Guess who the office bartender is..)

Shak's favourite part of her role is being able to watch our client's brands as they flourish, knowing the part she has played in their social media journey - It's so rewarding!

Outside of the office, you'll always catch Shak doing house renos or going for walks with her not so little puppy, Mila!

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

20/09/2022

17/08/2022

11/08/2022

03/08/2022

01/08/2022

29/07/2022

15/06/2022

13/06/2022

02/06/2022

01/06/2022

31/05/2022

31/05/2022

31/05/2022

31/05/2022

31/05/2022

31/05/2022

12/05/2022

07/05/2022

05/05/2022

01/05/2022

28/04/2022

26/04/2022

24/04/2022

21/04/2022

20/04/2022

17/04/2022

13/04/2022

13/04/2022

12/04/2022

11/04/2022

06/04/2022

04/04/2022

04/04/2022

04/04/2022

25/03/2022

28/02/2022

25/02/2022

24/02/2022

23/02/2022

Address

Opening Hours

Website

Alerts

Videos

Shortcuts

Share