Black & White Socials

14/11/2024

05/11/2024

Okay, did I blink or did October just vanish in a hot second? 👀

Not quite as much action as last month, but here’s the little recap of my month!

Ok, with that done, here’s the thing—I’ve got room for one more amazing client this month. Is it you?

Take a peek at my website (the one I practically poured my soul into last month 🤪) and see if any of my services feel like the perfect fit. I even put together a super simple inquiry form to make it easy for you.

Comment any emoji below and I’ll flick you the direct link so you don’t have to go searching.

Nastasia
🖤

31/10/2024

5 Facts About Yours Truly…. Let’s go.

1. Savoury
2. Anxious attachment to lip balm
3. Avid smut reader
4. Let me see the world
5. BW started from a whole lot of tears

Do we have anything in common ?? lol.

22/10/2024

PART 2: Lets paint the picture of our dream “Day in the Life” as a business owner.

Let’s go!

What would you give for a little less stress when it comes to Instagram in your business ?? 😰

Comment “less stress” below and let’s see if I can give that to you. Less hair pulling. More clarity.

Nastasia
🖤

17/10/2024

📜 Story time: It started with a coffee and ended with burnout - Estellas story might feel a little too familiar and I am so sorry about that.

You start your day with the best intentions, but somehow Instagram feels like the thing you keep on failing at.

By the time your head hits the pillow, you can’t stop thinking: What if I never figure this out? What if my business stays stuck?

✨You don’t need to try harder - you need a clear strategy that moves you from stressed and stuck to showing up confidently on Instagram with a plan that works for you!

If you’ve been waiting for a sign, this is it. Let’s turn that frustration into clarity and make Instagram work for you, not the other way around.

Comment or DM me "STRATEGY" and let's make Instagram easy again.

Side note: I have named my client avatar Estella because Eva loves the movie Cruella.

Until next time (pt2 story coming tomorrow btw).
Nastasia
🖤

15/10/2024

THE NEW GOAL

"Build a life and a business worth swooning over. Start your mornings with intention. Buy your favourite coffee, move your body to spark creativity, indulge in good food, dress like you already own the room. Curate moments that light you up because the magic happens when you love the journey as much as the destination."

Until next time,
Nastasia
🖤

30/09/2024

Keep reading to cut the stress ✂️

If you want your sanity back in the world of Instagram and your business then creating content pillar are the perfect place to start.

🥱And no, I am not talking just the generic "Inspirational, Educational, Authority" pillars.

Yes, I do use these but I use them as sub-pillars to my main pillars. Eg. One of my content pillars is Simplified Strategy. I will come up with a list of content ideas for this pillar then break those content ideas into sub-pillars of whether it falls under inspirational/educational/authority.

WHAT IS A CONTENT PILLAR
Basically content pillars are key themes in your business that you want to be known for.

HOW TO CREATE THEM
Pick one thing you want to be known for (main topic) then who you want to know that (your ideal client/main audience).
Then decide how you're going to achieve that one thing with your content (main mission).
When you have general ideas start to brainstorm ideas (yes even the silly ones).

MY EXAMPLE
Main Topic: Creating an Instagram Strategy.
Main Audience: Busy small business owners.
Main Mission: To empower busy small business owners with simple effective strategies that maximise their online presence and increase engagement.
Content Pillars: 1. Simplified Strategy | 2. Authentic Connections & Engagement | 3. Sales Psychology & Conversion

If you're completely done feeling overwhelmed by Instagram for your business comment "STRATEGY" below and let's cut the stress.

😮‍💨I can feel you sighing with relief already.

Until next time,
Nastasia
🖤

27/09/2024

🚩Are you dating Instagram with green flag energy or red flag energy?

❤️ Red flag energy = being inconsistent which leads the algorithm not to trust you and there for not want to show you off to it's friends when you do show up out of fear you're going to disappear again.

💚 Green flag energy = showing up consistently which leads to the algorithm feeling like they can trust you, which will have them saying "Ok, I like this person, I might show them off to more of my friends."

Translation: When you show up and post consistently on Instagram you are signalling to the algorithm that it can trust you and that your content is worth showing to others as you are going to remain consistent.

Like any good relationship, consistency is key. HOWEVER, consistency is not the only thing that matters.
You can be physically present but if the effort isn't there it means very little.

So, the T&C's for showing up consistently on Instagram is that your content also actually needs to be of quality and value.

If you are only posting for the sake of posting and with little to no value or quality the algorithm will notice that no one is engaging with your content and it will stop pushing it out to as many accounts which will only hurt your account more in the long run (and also be a waste of your time).

No one likes a time-waster in a relationship. 🙅‍♀️

Conclusion: Consistency + Value = Success (🤞)

Until next time,
Nastasia
🖤

23/09/2024

🧔‍♀️ I think of Threads like a mullet: Business in the front, party at the back (wishing there was a mullet emoji right now).

Let me explain....

👔 Business in the front looks like: Giving a great biz tip, asking a biz question etc.

🪩 Party in the back looks like: "OMG had the most delicious strawberry matcha from ### today! Officially my newest addiction. Hands up my fellow matcha lovers."

What I'm saying is it's ok to getting a little spicy on Threads 🌶️. It's a great place to show a little more of your awesome personality while also creating an engaged community beyond the business (which in turn will only effect your business positively). WIN WIN.

Remember: People connect with people.



So, what are you waiting for? Go start Threading today.

Until next time,
Nastasia
🖤

18/09/2024

Want to start (or step up) your Threads game? Market research is the way to go! 🙌

Getting a clear idea of what’s working in your niche helps you create content that connects with your audience and boosts engagement. Here’s how you can do it with Instagram Threads:

1️⃣ Find Inspo: Search for keywords in your niche and make a list of accounts that vibe with your audience.
2️⃣ Look for Patterns: Pay attention to the format (carousel, video, etc.), CTAs, and hashtags they’re using.
3️⃣ Spot the Feels: Are they using humour, inspiration, or sharing practical advice?
4️⃣ Trending or Evergreen?: Is their content relevant now or long-lasting? How often do they post?
5️⃣ Check Engagement: Do they reply to comments or start conversations in the comments section?

By doing a little research, you can make sure your content hits the mark every time! 🚀

Hit save and add this to your Threads strategy to-do list.

💡

17/09/2024

Could Threads be part of your strategy?

What Purpose Does Threads Serve?
Instagram Threads was created to foster longer, more engaging conversations. It helps users build deeper relationships with their followers by facilitating a continuous dialogue that doesn’t get lost in a sea of other comments or posts.

Did you know Instagram Threads can help grow your business? 🤯
Threads aren’t just for casual chats—they're a powerful tool to build deeper relationships, boost engagement, and even drive sales! Here’s how your business can make the most of them:

1️⃣ Deepen Engagement: Ask questions, offer advice, and keep the conversation going!
2️⃣ Create a Community: Foster interactions between followers for a true sense of belonging.
3️⃣ Provide Seamless Support: Use Threads to handle FAQs and customer concerns in an organised way.
4️⃣ Drive Sales: Encourage product conversations, offer exclusive deals, and share reviews!
5️⃣ Collect Feedback: Get real-time insights and market research directly from your audience.
6️⃣ Build Trust: Show transparency by sharing behind-the-scenes moments and addressing important topics.

Swipe through the carousel 👉 to learn more about how your business can leverage Instagram Threads for success!

03/09/2024