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Black & White Socials ▪️9 to 5 ➡️ Solo Mama ➡️ Business Owner.
▪️Giving women in small business the skills to attract their dream customer via Instagram.

Officially logging off which basically means I’m not putting any pressure on myself to post for the next two weeks ish a...
19/12/2024

Officially logging off which basically means I’m not putting any pressure on myself to post for the next two weeks ish and just here to exist and soak up the sun with the people I love. ✨

Thank you to all my lovely clients I’ve worked with this year. Exciting things in the pipeline for 2024 so stay tuned. 👀

Until then, enjoy being present in real life, that’s where the magic truly lives. 🖤

Nastasia
xx

🚨 Attention Real Estate Agents! 🚨Are you unknowingly killing your leads on Instagram? 😱 If your DMs are quieter than an ...
10/12/2024

🚨 Attention Real Estate Agents! 🚨

Are you unknowingly killing your leads on Instagram? 😱 If your DMs are quieter than an open house on a Monday, we need to talk.

You might be making these 5 red-flag mistakes that are turning potential clients away instead of reeling them in (pun intended 😉).

Here’s a sneak peek:
❌ Your bio is about as exciting as beige carpet (slightly hypocritical as I’m a beige lover, but you get what I mean).
❌ You’re hiding behind listings and forgetting YOU are the brand.
❌ Still treating Instagram like it’s 2015? Babe, it’s time to embrace reels.

Swipe through this carousel for the tea on what you’re doing wrong—and more importantly, how to fix it.

✨ Ready to take your Instagram game from “meh” to money-making?

Drop me a 🏡 in the comments or DM me “FIX MY IG,” and I’ll help you turn those red flags into green lights for your dream clients.

🔥 Tired of your Instagram Stories being as forgettable as last year’s trends? 😴Babe, it’s time to step up and make your ...
05/12/2024

🔥 Tired of your Instagram Stories being as forgettable as last year’s trends? 😴

Babe, it’s time to step up and make your audience think of you every time they tap through their Stories. 🖤 I’m talking about Signature Story Series that have them coming back for more—and wondering how the hell you’re that consistent.

Take these and make them your own. We love the 🌶️ you and only you can bring. This is just a starting point.

✨ Whether you’re a photographer, café owner, or product-based boss, I’ve got the perfect ideas to boost your brand and make you unforgettable.

Want the full list? Drop “STORY” in the comments, and I’ll slide into your DMs with the link to get instant access. 💌

Your Stories are about to go from meh to must-watch. 👏

Just giving the people what they asked for. I’m good like that 😉The “Need Money for Porsche” tee is here to unapologetic...
21/11/2024

Just giving the people what they asked for. I’m good like that 😉

The “Need Money for Porsche” tee is here to unapologetically manifest luxury—because why play small when you can make a statement?

She’s not just a tee; she’s a whole mood. For those with big dreams and a taste for the finer things, this shirt is your not-so-subtle reminder that goals aren’t just meant to live on vision boards—they’re meant to be worn, owned, and turned into reality.

This heavyweight cotton t-shirt is a durable staple product with a classic fit. Seamless double-needle collarDouble-needle sleeve and bottom hems100% cottonTaped neck and shoulders for durability

The perfect treat yourself gift or Xmas present. 💋

Images not mine (sadly) they’re from Pinterest.

14/11/2024
Okay, did I blink or did October just vanish in a hot second? 👀Not quite as much action as last month, but here’s the li...
05/11/2024

Okay, did I blink or did October just vanish in a hot second? 👀

Not quite as much action as last month, but here’s the little recap of my month!

Ok, with that done, here’s the thing—I’ve got room for one more amazing client this month. Is it you?

Take a peek at my website (the one I practically poured my soul into last month 🤪) and see if any of my services feel like the perfect fit. I even put together a super simple inquiry form to make it easy for you.

Comment any emoji below and I’ll flick you the direct link so you don’t have to go searching.

Nastasia
🖤

5 Facts About Yours Truly…. Let’s go.1. Savoury2. Anxious attachment to lip balm3. Avid s**t reader 4. Let me see the wo...
31/10/2024

5 Facts About Yours Truly…. Let’s go.

1. Savoury
2. Anxious attachment to lip balm
3. Avid s**t reader
4. Let me see the world
5. BW started from a whole lot of tears

Do we have anything in common ?? lol.

It really be like that sometimes. 😩
24/10/2024

It really be like that sometimes. 😩

PART 2: Lets paint the picture of our dream “Day in the Life” as a business owner. Let’s go! What would you give for a l...
22/10/2024

PART 2: Lets paint the picture of our dream “Day in the Life” as a business owner.

Let’s go!

What would you give for a little less stress when it comes to Instagram in your business ?? 😰

Comment “less stress” below and let’s see if I can give that to you. Less hair pulling. More clarity.

Nastasia
🖤

📜 Story time: It started with a coffee and ended with burnout - Estellas story might feel a little too familiar and I am...
17/10/2024

📜 Story time: It started with a coffee and ended with burnout - Estellas story might feel a little too familiar and I am so sorry about that.

You start your day with the best intentions, but somehow Instagram feels like the thing you keep on failing at.

By the time your head hits the pillow, you can’t stop thinking: What if I never figure this out? What if my business stays stuck?

✨You don’t need to try harder - you need a clear strategy that moves you from stressed and stuck to showing up confidently on Instagram with a plan that works for you!

If you’ve been waiting for a sign, this is it. Let’s turn that frustration into clarity and make Instagram work for you, not the other way around.

Comment or DM me "STRATEGY" and let's make Instagram easy again.

Side note: I have named my client avatar Estella because Eva loves the movie Cruella.

Until next time (pt2 story coming tomorrow btw).
Nastasia
🖤

THE NEW GOAL"Build a life and a business worth swooning over. Start your mornings with intention. Buy your favourite cof...
15/10/2024

THE NEW GOAL

"Build a life and a business worth swooning over. Start your mornings with intention. Buy your favourite coffee, move your body to spark creativity, indulge in good food, dress like you already own the room. Curate moments that light you up because the magic happens when you love the journey as much as the destination."

Until next time,
Nastasia
🖤

Keep reading to cut the stress ✂️If you want your sanity back in the world of Instagram and your business then creating ...
30/09/2024

Keep reading to cut the stress ✂️

If you want your sanity back in the world of Instagram and your business then creating content pillar are the perfect place to start.

🥱And no, I am not talking just the generic "Inspirational, Educational, Authority" pillars.

Yes, I do use these but I use them as sub-pillars to my main pillars. Eg. One of my content pillars is Simplified Strategy. I will come up with a list of content ideas for this pillar then break those content ideas into sub-pillars of whether it falls under inspirational/educational/authority.

WHAT IS A CONTENT PILLAR
Basically content pillars are key themes in your business that you want to be known for.

HOW TO CREATE THEM
Pick one thing you want to be known for (main topic) then who you want to know that (your ideal client/main audience).
Then decide how you're going to achieve that one thing with your content (main mission).
When you have general ideas start to brainstorm ideas (yes even the silly ones).

MY EXAMPLE
Main Topic: Creating an Instagram Strategy.
Main Audience: Busy small business owners.
Main Mission: To empower busy small business owners with simple effective strategies that maximise their online presence and increase engagement.
Content Pillars: 1. Simplified Strategy | 2. Authentic Connections & Engagement | 3. Sales Psychology & Conversion

If you're completely done feeling overwhelmed by Instagram for your business comment "STRATEGY" below and let's cut the stress.

😮‍💨I can feel you sighing with relief already.

Until next time,
Nastasia
🖤

27/09/2024

🚩Are you dating Instagram with green flag energy or red flag energy?

❤️ Red flag energy = being inconsistent which leads the algorithm not to trust you and there for not want to show you off to it's friends when you do show up out of fear you're going to disappear again.

💚 Green flag energy = showing up consistently which leads to the algorithm feeling like they can trust you, which will have them saying "Ok, I like this person, I might show them off to more of my friends."

Translation: When you show up and post consistently on Instagram you are signalling to the algorithm that it can trust you and that your content is worth showing to others as you are going to remain consistent.

Like any good relationship, consistency is key. HOWEVER, consistency is not the only thing that matters.
You can be physically present but if the effort isn't there it means very little.

So, the T&C's for showing up consistently on Instagram is that your content also actually needs to be of quality and value.

If you are only posting for the sake of posting and with little to no value or quality the algorithm will notice that no one is engaging with your content and it will stop pushing it out to as many accounts which will only hurt your account more in the long run (and also be a waste of your time).

No one likes a time-waster in a relationship. 🙅‍♀️

Conclusion: Consistency + Value = Success (🤞)

Until next time,
Nastasia
🖤

🧔‍♀️ I think of Threads like a mullet: Business in the front, party at the back (wishing there was a mullet emoji right ...
23/09/2024

🧔‍♀️ I think of Threads like a mullet: Business in the front, party at the back (wishing there was a mullet emoji right now).

Let me explain....

👔 Business in the front looks like: Giving a great biz tip, asking a biz question etc.

🪩 Party in the back looks like: "OMG had the most delicious strawberry matcha from ### today! Officially my newest addiction. Hands up my fellow matcha lovers."

What I'm saying is it's ok to getting a little spicy on Threads 🌶️. It's a great place to show a little more of your awesome personality while also creating an engaged community beyond the business (which in turn will only effect your business positively). WIN WIN.

Remember: People connect with people.



So, what are you waiting for? Go start Threading today.

Until next time,
Nastasia
🖤

Want to start (or step up) your Threads game? Market research is the way to go! 🙌Getting a clear idea of what’s working ...
18/09/2024

Want to start (or step up) your Threads game? Market research is the way to go! 🙌

Getting a clear idea of what’s working in your niche helps you create content that connects with your audience and boosts engagement. Here’s how you can do it with Instagram Threads:

1️⃣ Find Inspo: Search for keywords in your niche and make a list of accounts that vibe with your audience.
2️⃣ Look for Patterns: Pay attention to the format (carousel, video, etc.), CTAs, and hashtags they’re using.
3️⃣ Spot the Feels: Are they using humour, inspiration, or sharing practical advice?
4️⃣ Trending or Evergreen?: Is their content relevant now or long-lasting? How often do they post?
5️⃣ Check Engagement: Do they reply to comments or start conversations in the comments section?

By doing a little research, you can make sure your content hits the mark every time! 🚀

Hit save and add this to your Threads strategy to-do list.

💡

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