Charlotte Rae Digital

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Charlotte Rae Digital Community Management Consultant
Digital Crisis Management
Building Digital Communities
Writer

Community is reshaping the marketing landscape ⛰️This quote from Mark Schaefer's book 'Belonging to the Brand' is worth ...
27/03/2024

Community is reshaping the marketing landscape ⛰️

This quote from Mark Schaefer's book 'Belonging to the Brand' is worth noting: 👉 “Helping a person belong to something represents the ultimate marketing achievement. If a customer opts into an engaging, supportive and relevant brand community, we no longer need to lure them into our orbit with ads and SEO, right? What we used to consider marketing is essentially over.”

He reckons that 'community is the last great marketing strategy'. What do you think? 💭

❌ No budget❌ No resource❌ No strategy or not following their current strategy❌ No understanding of the importance of com...
24/03/2024

❌ No budget
❌ No resource
❌ No strategy or not following their current strategy
❌ No understanding of the importance of community management
❌ Some brands may not realise that building a community around their product or service is important and should be a focus.

At the risk of sounding like a sleazy saleslady, whatever the reason, I have a solution to fit around your community roadblocks. If you have a product you're selling, you should be investing in community management 🎤💥

✅ Happy customers at every touchpoint
✅ Boosting brand awareness
✅ Identifying areas of improvement or innovations
✅ Sharing valuable business info
✅ Preventing a digital crisis
✅ Looking 'alive' on social media vs. a tumbleweed.

Ready to invest in your community but maybe not sure where to start? Pop a 🧡 in the comments below.

It's always an absolute treat to receive this kind of feedback. 🌹💘 I helped create a few client press releases for Reign...
20/03/2024

It's always an absolute treat to receive this kind of feedback. 🌹💘 I helped create a few client press releases for Reigning Social so if your business needs any help with writing tasks, flick me a message. ⌨️

You think you want brand new, viral, fresh content being pumped out faster than a shooting star while comments go unansw...
17/01/2024

You think you want brand new, viral, fresh content being pumped out faster than a shooting star while comments go unanswered, 🧯 but you *actually* want to know ways to foster a community of digital devotees who resonate and LOVE what you're already putting out there. 💫

I hear this all the time... your digital community shouldn't! be! taking! the! backseat!

Really great article by Social Simulator about how businesses need to adapt to different types of crises. 🌏
17/01/2024

Really great article by Social Simulator about how businesses need to adapt to different types of crises. 🌏

The earth is warming at an increasingly rapid rate. While world powers and government entities work to combat climate change, the global population has experienced increased severity of hurricanes and frequency of natural disasters. These...

I've told anyone who isn't sick of listening that "2024 will be the year that brands wake up and smell the community man...
14/01/2024

I've told anyone who isn't sick of listening that "2024 will be the year that brands wake up and smell the community management coffee". ☕

There's space to take on new work from March 2024 onwards!

If you've been contemplating strategies to enhance your digital community, OR if you're feeling the urge to make a change but lack clarity, let's connect and discuss. Send me a message. ✨

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