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NZ Marketing Magazine

NZ Marketing Magazine provides essential marketing intelligence. It is New Zealand's only publicatio
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19/07/2024

Michael Hill just had a major rebrand, but the jewellers didn't let go of its small-town Kiwi roots despite opening up in a Melbourne fashion hotspot 💍

Chief Marketing Officer Jo Feeney sits down with NZ Marketing Magazine to talk about the new look, new customer experience and the same old Michael Hill.

Read all about The New Era of Michael Hill here: https://nzmarketingmag.co.nz/the-new-era-of-michael-hill-honours-heritage-looks-to-future/

08/07/2024

It's less than two months to the 2024 YouTube NZ Marketing Awards and the countdown is on! 🏆

Tickets for the largest event in the marketing industry sell out quick 🎟️

So, if you want to attend the hottest night of the year, make sure to get your tickets now. Here's the link: https://marketing.org.nz/youtube-nz-marketing-awards/2024/awards-night

27/06/2024

Our June/July NZ Marketing Mag is now out. And if you’re a lucky subscriber, this magazine is personalised just for you! ✨

In this issue, we welcome new editor Penny Murray, who dives into the big world that is data-driven marketing by talking to industry leaders in this space 🌊

The NZ Marketing team also take a close look into Aotearoa's changing ethnic landscape and how advertisers, marketers and media are adapting, as well as what retail media looks like in 2024, the world of the modern PR and so much more 🌏

Don’t miss out on this new issue by grabbing your copy here: https://scgmedia.co.nz/product/nz-marketing/

24/06/2024

NZ Marketing Magazine and Marketing Association are thrilled to announce the finalists for the YouTube NZ Marketing Awards 2024! 🥳

Among the finalists, several received two or more nods from the judges - including 2degrees and Spark New Zealand with nine nods each, Woolworths Group with eight, ANZ Bank New Zealand with seven and ASB Bank and McDonald’s NZ with six apiece 🏆

To find the complete list of finalists, check out the NZ Marketing Awards website: https://nzmarketingmag.co.nz/nz-marketing-awards/finalists/

And get your tickets to Awards Night here: https://marketing.org.nz/youtube-nz-marketing-awards/2024/awards-night

29/04/2024

Keen to know all about the New Zealand podcasting scene? 🎧

Auckland University of Technology is holding a podcast summit and we are giving away 2 tickets! 🎤 Giveaway closes May 3!

If you are interested, subscribe to our bi-weekly EDM here: https://form.jotform.com/241188066767871

25/04/2024

** Entries for the 2024 YouTube NZ Marketing Awards Closes TODAY at 5PM **

Carve out that time in your calendars to finish and polish up those stand-out entries for this year’s Awards!

Submit your entries before 5pm today via this link >> https://everythingmarketing.awardsplatform.com/

A reminder of the categories is here >> https://nzmarketingmag.co.nz/nz-marketing-awards/categories/

If you desperately need more time to perfect your entry, we have an extended deadline up to 3 May, 5pm. However, there will be a late fee of $150 +GST per entry.

We can’t wait to celebrate the amazing talent and ideas that come from New Zealand brands.

YouTube SCG

22/04/2024

The countdown is on! This is the final week to submit your entries for the YouTube NZ Marketing Awards for 2024 📆

Entries close Friday 26 April, at 5pm. And remember, we have three exciting new categories that you can enter for this year’s Awards:

Best Use of Video Marketing Campaign
Brand of the Year Award (judged by Mark Ritson)
Best Use of Content Marketing Campaign.

Get your entries in quick so you don’t miss the deadline! This year’s YouTube NZ Marketing Awards are going to be the highlight of the year for the marketing and advertising industry! 🏆

Submit your entry here>> https://nzmarketingmag.co.nz/nz-marketing-awards/

18/04/2024

Mark your calendars! The deadline to submit your entries for the 2024 YouTube NZ Marketing Awards closes in one week! 📆

You have until April 26 at 5pm to get those submissions in, and remember, we have three new categories this year including Best Use of Video Marketing Campaign, Brand of the Year Award (judged by Mark Ritson), and Best Use of Content Marketing Campaign!

If you need some inspiration or tips on how to write a standout entry, check out our webinar featuring the Convenor of Judges, Michael Friedberg: https://www.youtube.com/watch?v=DZXnNlem7mQ&t=1s
SCG Marketing Association New Zealand

16/04/2024

With entries closing soon to the 2024 YouTube NZ Marketing Awards, some of you may have some burning questions on how to create a winning entry 🔥

A few weeks ago, Michael Friedberg, Convenor of Judges gave tips on how to craft your entry , and if you missed out on this webinar, check it out here https://www.youtube.com/watch?v=DZXnNlem7mQ

Entries for the 2024 YouTube NZ Marketing Awards close on April 26 at 5pm, so get those entries in! 🏆

14/04/2024

Our March/April issue is now on sale ⭐️

Here is a sneak peek into the latest issue and trust us, you don't want to miss this one! 👀

Haven't secured your copy yet? Click the link here to get your issue: https://scgmedia.co.nz/product/nz-marketing/

11/04/2024

We’re back for 2024 with our March/April issue and we’re excited to share with you all our agency issue! 🏆

For the first issue of 2024, we decided to do something super special and feature some of New Zealand’s most successful indie agencies, with Motion Sickness, Rainger & Rolfe, FEDERATION., Bastion Shine, Special PR, and Together - NZ on the cover 📸

Not only do we feature the indie agencies who are killing it at the moment, but we are back with the fourth edition of the Map of Adland, an overview of the advertising landscape in Aotearoa, brought to you by MediaWorks NZ 🗺️

We also cover how to make most of the media in an uncertain and ever-changing environment, take a look at the creator economy in 2024, sit down for an exclusive interview with Ryan Bridge and so much more!

You can check out our latest issue here: https://scgmedia.co.nz/product/nz-marketing/

09/04/2024

Entries are now open for the 2024 YouTube NZ Marketing Awards!

With 32 award categories, you have the opportunity to enter your exceptional marketing strategy, campaign or team 🏆

This year, we’re excited to announce that we have three new categories:

- Brand of the Year Award judged by the indomitable marketing professor, Mark Ritson
- Best Use of Content Marketing Campaign
- Best Use of Video Marketing Campaign

Get your entries in by April 26 at 5pm, and for more information on the awards visit: https://nzmarketingmag.co.nz/nz-marketing-awards/

A huge welcome to our Awards Naming Partner, YouTube!

SCG Marketing Association New Zealand

25/12/2023

Looking for some light reads for the summer? ☀️⁠
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The team here at the NZ Marketing Magazine compiled our favourite articles to read by the beach, at your choice of vacation, or just at home getting some well-deserved rest 🌊⁠
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Some of our top picks include taking a look behind Skinny's campaigns, sitting down with an expert to understand the Barbie phenomenon better, what the state of advertising is going to look like, and so much more! 😍

These pieces and more can be found on our website, nzmarketingmag.co.nz

24/12/2023

We've been waiting for this moment 😍⁠
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The team at the NZ Marketing Magazine is wishing all of you a very Merry Christmas and a Happy New Year 🎄⁠
⁠
Enjoy your time off soaking up the sun with a drink in hand and recharging for 2024! 🍾

05/12/2023

As the year draws to a close, we're seeing 2023 out with a bang. Our December/January 2024 magazine has a special focus on the future, exploring the upcoming trends for the New Year.✨

From the inevitable cookie-less future, the era of more data, the rise and rise of AI, and so much more, we’ve got insight on all the trends you need to kickstart your 2024 🚀

Our last issue of the year also takes a deep dive into the next generation of adults, Gen Z, who are quickly becoming a key audience for the marketing industry, looking at how marketers can appeal to this tech-savvy group of people 🏆

We cover all this and more in our last issue for the year, which you can check out here: https://scgmedia.co.nz/product/nz-marketing/

22/09/2023

The Sept/Oct issue of the NZ Marketing Magazine is here! In this issue we celebrate the winners of the 2023 TVNZ-NZ Marketing Awards and profile their entries to glean some insight into what led them to this success 🏆

But it doesn’t end there. We also take a deep dive into the rise and rise of te ao Māori in the ad industry as the landscape shifts, we sit down with political journalist Tova O’Brien about her recent move to Stuff in time for the 2023 election, and explore Special PR’s rapid growth in just two years 🎉

We have all that and more in the latest issue of New Zealand Marketing Magazine, now available here:
https://scgmedia.co.nz/product/nz-marketing/

10/09/2023

Did you enjoy the 2023 TVNZ-NZ Marketing Awards?

Time to relive the unforgettable night with some of our favourite photos ✨

10/09/2023

We're still buzzing from the 2023 TVNZ-NZ Marketing Awards night that celebrated marketing excellence 🏆

The magical night not only celebrated the industry, but also gave everyone a night to remember and we have the snaps to prove it!

Here are some of our favourite pics from our magazine photo booth activation with SCG that saw a lot of action from a lot of cover stars 📸

Looking for your snap in front of our booth? Check out the link here:
https://www.whitedoor.co.nz/gallery/Marketing-Awards-2023-Magazine/G00008_5vU5WgM7Y/C00003dGW_2yxcLY

06/09/2023

The biggest congratulations goes to Spark at the 2023 TVNZ-NZ Marketing Awards for winning the Supreme Marketing Excellence Award 🎉

Not only did they take home the premium award, Spark went home with six more awards 🏆

06/09/2023

Well done to our Individual and team winners at the 2023 TVNZ-NZ Marketing Awards 🏆

The winners include Simon Hofmann of Kiwibank for Marketer of the Year, Shavawn Jacobsen of Counties Energy for Up & Coming Marketer of the Year, Rockit Apple Global for Marketing Team of the Year and the inductee into the Hall of Fame for 2023 is Andrew Stone!

Congratulations again to all the winners at the 2023 TVNZ-NZ Marketing Awards!

06/09/2023

Here are the second batch of 'Excellence' winners at the 2023 TVNZ-NZ Marketing Awards 🏆

The winners include Zuru Edge, Silver Fern Farms, Engineering New Zealand, Te Whatu Ora, TAB, McDonald's New Zealand & Spark ⭐️

06/09/2023

Here are the first batch of 'Excellence' winners at the 2023 TVNZ-NZ Marketing Awards 🏆

The winners include Brother, Dosh, Spark, NZ Post, ASB, Lion New Zealand, Foodstuffs New Zealand & Fisher and Paykel Healthcare ⭐️

06/09/2023

Here are your Best Marketing Campaign winners at the 2023 TVNZ-NZ Marketing Awards 🏆

The winners include Spark, ANZ Bank, Trade Me. National Collective of Women's Refuges. Fire and Emergency NZ, Squirrel & New Plymouth District Council ⭐️

01/09/2023

We are less than a week away from marketing’s biggest night! ✨

We are so excited to come together to celebrate everything marketing at the 2023 TVNZ-NZ Marketing Awards 🏆

But we wouldn’t be here without our premier sponsor TVNZ , category sponsors oOh!media , Are Media, The Radio Bureau, Stuff, REACH, Google, Cartology, NZME, Think TV, SCG and of course our event partner Marketing Association New Zealand
⭐️

28/08/2023

With only one week to go, this is your final chance to get tickets to the marketing celebration of the year 🏆

Get your tickets here for the 2023 TVNZ-NZ Marketing Awards:
https://marketing.org.nz/tvnz-nz-marketing-awards-2023-awardsnight

23/08/2023

The 2023 TVNZ-NZ Marketing Awards is just around the corner and we are super excited to announce that Hilary Barry will be hosting again 🏆

After her successful hosting of the (digital) ceremony in 2021, the TV host is back to celebrate marketing excellence ⭐️

Don't forget to get your tickets to the awards here: https://marketing.org.nz/tvnz-nz-marketing-awards-2023-awardsnight

14/08/2023

There are three weeks left till the TVNZ-NZ Marketing Awards 2023 🏆

We are so excited for this star-studded night celebrating exceptional marketing! Don't forget to buy your tickets in the link 🎟️

Thanks to our premier sponsor, TVNZ, our category sponsors oOh!media, Are Media The Radio Bureau, Stuff.co.nz , Reach, Google, Cartology, NZME, and Think TV alongside our event partners Marketing Association New Zealand!

https://marketing.org.nz/tvnz-nz-marketing-awards-2023-awardsnight

25/06/2023

The June/July issue of NZ Marketing magazine is on sale now and this time we take a look into the AI revolution and how it is going to shape the advertising and marketing industry 🤖

This issue is a special one with three different covers, using AI-generated images produced by Brand IQ and printed with a special metallic foil thanks to SCG, supplied by Spicers and Colorlogic 🖨️

We take a deep dive into how AI is co-existing with advertising with Salesforce, what the current retail marketing trends are looking like with Tracksuit and our editor talks to global brand consultant and professor Mark Ritson on modern marketing ☁️

Other features include a look into the marketing campaigns of political parties as we near election season, exclusive insights from media agencies into paywall spaces and the value of loyalty programmes.

You don’t want to miss this one, grab your copy of the latest NZ Marketing magazine here:
https://scgmedia.co.nz/product/nz-marketing/

20/06/2023

Earlier in June, we held our Future of Retail Marketing Conference 🛒

For those who missed it, here is a snippet of what you missed out on! We hope to see you next year 📸

Thanks to Premier Sponsor MediaWorks New Zealand

16/06/2023

✨ The TVNZ-NZ Marketing Awards organisers, NZ Marketing magazine and the Marketing Association, are delighted to unveil the finalists for this year’s competition following the successful completion of round one judging.
🎟 Tickets are now available. Secure your ticket to the Awards night on September 6th at Spark Arena here: https://lnkd.in/gEDbR7uK
🏆 To see the full list of finalists visit: https://lnkd.in/g7V5grSa

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Our March/April issue is now on sale ⭐️ Here is a sneak peek into the latest issue and trust us, you don't want to miss this one! 👀 Haven't secured your copy yet? Click the link here to get your issue: https://scgmedia.co.nz/product/nz-marketing/

Earlier in June, we held our Future of Retail Marketing Conference 🛒 For those who missed it, here is a snippet of what you missed out on! We hope to see you next year 📸 Thanks to Premier Sponsor MediaWorks New Zealand

Sponsored by oOh!media, the Marketer of the Year category in the 2023 TVNZ-NZ Marketing Awards celebrates exceptional marketing and the marketing minds behind that work. If you know someone who deserves for their outstanding marketing achievements to recognised, there's still time to enter! Don't miss out on the chance for them to join the ranks of marketing trailblazers like Marketer of the Year for 2022 Sarah Sandoval. Hear what Sarah has to say about her experiences below and visit our website for more details on how to enter: https://lnkd.in/gpiz6Xi Marketing Association New Zealand

The TVNZ-NZ Marketing Awards are back again for another year in 2023, recognising some of Aotearoa’s most exceptional marketing strategies, campaigns and individuals. If you have a marketing strategy that's delivered incredible results, a campaign that's taken your brand to new heights, or work with an individual or team you feel is worthy of being celebrated come Awards Night on September 6 at Spark Arena, enter now! Check out all the categories here: https://rb.gy/96iavt #marketingawards #nzmarketingawards2023 NZ Marketing Magazine Marketing Association New Zealand

Over the past 25 years, the global landscape has changed dramatically, but no more so than the last few years. Consumer behaviour has shifted from wanting cheap prices to desiring memorable, positive customer experiences from brands and retailers they choose to do business with. The most compelling engagement is delivered by solving customers pain points at the intersection of functional, rational and emotional deliverables. True transformation goes beyond just meeting needs and wants; it is delivering unforgettable experiences with excellence, innovation and authenticity. In this keynote, Juanita Neville-Te Rito will talk to the key trends impacting retail experience, what excellence looks like and why, and what you can do to emulate the insights right here in New Zealand, with international examples from her recent 3-week retail tour through Europe. To join Juanita and other fantastic speakers at our Future of Retail Marketing Conference on July 28 at The Cloud in Auckland, get your ticket today, here: https://bit.ly/3HyHNEa #marketing #innovation #business #retail #experience #conference

Over the past 25 years, the global retail landscape has changed dramatically, but no more so than the last few years. Consumer behaviour has shifted from wanting cheap prices to desiring memorable, positive customer experiences from brands and retailers they choose to do business with. The most compelling engagement is delivered by solving customers pain points at the intersection of functional, rational and emotional deliverables. True transformation goes beyond just meeting needs and wants; it is delivering unforgettable experiences with excellence, innovation and authenticity. In this keynote, Juanita Neville-Te Rito will talk to the key trends impacting retail experience, what excellence looks like and why, and what you can do to emulate the insights right here in New Zealand, with international examples from her recent 3-week retail tour through Europe. To join Juanita and other fantastic speakers at the Future of Retail Marketing Conference on July 28 at The Cloud in Auckland, get your tickets to the exclusive event here: https://bit.ly/3HyHNEa

The 2021 TVNZ-NZ Marketing Awards are almost here. The team is preparing for the Virtual Awards Show of the year. Celebrating the 30th anniversary of the Awards, this will be one to not miss. Save the date in your calendar via the link: https://bit.ly/3cBnUO4 The countdown is on! #NZMarketingAwards

Know a talented Young Marketer? Enter them into the 2021 TVNZ-NZ Marketing Awards! https://bit.ly/3o3FhvG

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NZ Marketing Magazine is New Zealand's only publication targeted specifically to marketing oriented executives and is required reading for marketers in this country. Its highly practical editorial stance and in-depth examination of the latest marketing trends has earned the magazine a reputation for contributing to the lifting of marketing standards in New Zealand.

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