Indiana Burnett Marketing

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Indiana Burnett Marketing

Social media & digital marketing for businesses that want to stand out online.

30/09/2024

SEPTEMBER: A few favourite offline and online moments.

1. I wrapped up a successful social media advertising campaign for Snowball Effect to promote their capital raise for Reefton Distilling Co. A highlight was a single $300k Meta advertising conversion. 🎉🥃

2. It was another fantastic month working with the lovely Barrier Air team managing their social media. If you’re planning your New Zealand summer travel, make sure you check out their flight schedule. ✈️

3 & 7. September was a busy writing month, working with several B2B clients on case studies and blog articles. It’s always a joy to get an insight into these talented Kiwi businesses and the impact they’re making. ☕️

4. The start of spring = an afternoon spent on Pinterest creating a new desktop background. 🍒

5. My spring uniform on repeat, oversized graphic tees for the bump. 💙

6. Sharing the first of the strawberries with my toddler. 🍓

8. Savouring every moment of sunshine after a rainy winter. 🌞

9. My toddler’s latest obsession from Daily Bread. 🎀

29/07/2024

Thank you, Campbell + Co! 💛 It’s always a pleasure working with your lovely team to consult on your clients’ social media marketing.

Whether you're looking for creative PR for your business, want to make a splash with an experiential campaign or event, or want to get your brand in front of a new audience via influencers, Campbell+ Co can help!

✨ I’m currently fully booked with social media management and campaign clients. 👉🏼 But, if you need help capturing your ideal customers' attention and driving more leads and sales, check out my 60-minute Social Media Coaching sessions.

🔗 Tap the link in my Stories or bio to learn more about how Social Media Coaching can help your business.

22/01/2024

👋🏼 Hey there! Thanks for stopping your scroll for a second...

👉🏼 Swipe to learn how my childhood hobby led to my dream job. ✨ PLUS, how we can work together to grow YOUR social media in 2024.

🌞 Feel free to visit my website to learn more, or send me a DM with any questions: https://indianaburnett.co.nz/

20/12/2023

🥂 A big thank you to my wonderful Meta social media ad campaign clients! What a year it’s been!

Here are a few highlights achieved for the New Zealand businesses I worked with in 2023. Some of whom I’ve been working with for coming up four years.

Finally, thank you so much for supporting my business this year, whether through working together, engaging on social media or words of encouragement.

Wishing you and your loved ones a safe and happy holiday.

21/11/2023

🎄 Steal my holiday season digital marketing checklist ↓

Swipe for 12 ways to share some festive sparkle and cheer with your community this holiday season, plus spruce up your business’s branding, website, social media and email this Christmas.

✨ Follow for more digital marketing tips.

16/10/2023

🍌🥛 Here’s what happens when you create an oat milk and banana social media campaign ↓

You don’t monkey around.

You seize the oat-purtunity to come up with as many oat-some and banana-tastic puns as possible for the team at .

It's always a pleasure working with Ben and the Snowball Effect team on their digital marketing, and this campaign for their capital raise with All Good was a bunch of fun.

Thanks team!

04/10/2023

⭐ Thank you, Olga, for your kind words! I really enjoyed our social media coaching call.

One of my favourite parts of my work is empowering businesses and entrepreneurs with the confidence, knowledge and skills to confidently show up online.

🪩 I also offer coaching sessions for individuals who want to upskill or grow their online creative or professional profile on Instagram, LinkedIn or Facebook.

💌 Private message me to learn more.

26/09/2023

🌞 I took an unplanned holiday last week, and here’s why…

As someone who has had burnout before, I can spot the early signs and knew I needed a break to recharge and reset before the busy festive period.

But I find it challenging to switch off from work.

I love my work. I love feeling productive, and I love working with my wonderful clients.

In fact, it often takes me 3-4 days before I stop checking emails on autopilot or looking around for my laptop.

🤔 Are YOU the same?

⛱️ Here is what helped me unwind from work and reset…

📧 Moving my email app to a different folder on my phone, so I couldn’t easily access it.

📱 Muting Slack, social media, group chats and calendar notifications.

🧘🏻‍♀️ Daily exercise. Whether it was a 20-minute .app Pilates workout or a walk along the beach.

📚 🎧 Reading and catching up on podcasts. I enjoyed “Life in Five Senses” by and ’s interview with .

😴 Prioritising sleep. Easier said than done with a toddler, but lunchtime naps when she was asleep were bliss.

👇🏼 Comment below with YOUR favourite ways to recharge and switch off from work.

03/08/2023

✨ Does the below sound like you?

Are you a New Zealand small business that is currently struggling with:

👉 A lack of social media marketing strategy
👉 Unsure how to capture your ideal customer's attention online via digital marketing
👉 Low brand awareness, reach and engagement
👉 Last-minute says social media posts and with no processes in place for creating and sharing posts and Reels
👉 A lack of confidence to talk to the camera on Reels or Instagram Stories
👉 Unsure how to track, analyse and understand your social media insights?

Well, imagine if, instead, you had:

☑️ Clarity and a clear social media marketing plan for your business
☑️ The confidence to talk about your business on video
☑️ A bank of social media content ideas ready to go for your upcoming posts and Reels
☑️ Tips to help you grow brand awareness, reach and engagement
☑️ The expertise to analyse and understand your social media insights.

➡️ I want to help you get there via personalised Social Media Marketing Coaching sessions for small businesses!

I offer one-off 1:1 Social Media Coaching sessions or can customise an ongoing coaching package to suit your business's digital marketing needs.

📆 Tap the website link below to book your Social Media Marketing Coaching Session today: https://indianaburnett.co.nz/social-media-coaching

I look forward to helping you grow your social media confidence and digital marketing results.

Indiana

19/07/2023

It’s been a pleasure working with Amanda from and on her Meta (Facebook and Instagram) paid social media campaigns.

If you’re looking for natural, beautiful and timeless photography for your upcoming wedding or want to capture precious family or newborn moments, book a photo shoot with Amanda.

Having access to an abundance of gorgeous heartwarming photographs for this social media campaign made my job easy!

28/06/2023

👀 Check out these client Meta ad campaign results!

Our campaign objective was to generate high-quality social media leads who would sign-up on the client’s company website.

Our strategy was to test a variety of creative and ad copy on Facebook and Instagram, targeting a range of cold and warm audiences, and optimising throughout the campaign period.

The result, is quality leads, a low cost per lead and a happy client!

✨ If you're looking to grow business visibility, leads and conversions, send me a DM to chat about Meta social media ad campaigns.

24/04/2023

☎️ Social Media Coaching: It was a pleasure working with Alana at Central Audiology Taranaki to help establish a Facebook marketing plan.

Make sure to visit one of Central Audiology Taranaki's three locations for help with all your hearing needs, including hearing tests and wax removal.

👉🏼 Swipe across to see what we discussed during our coaching call and how you can book your own social media coaching session.

📞 A coaching call with me is a cost-effective way to help establish a social media marketing plan, brainstorm content ideas or discuss how to grow awareness and trust during tough economic times.

💌 Send me a DM or email me at [email protected] to learn more.

21/04/2023

It’s one of the big marketing debates that every company has.

Whether to rely on organic social media or also add into the mix paid social media campaigns.

👉🏼 Swipe to discover three reasons businesses should include both into their social media marketing strategy and the benefits of each.

📍 Don’t forget to SAVE this post for later or share it with a friend.

02/04/2023

What do successful social media posts have in common?

👉🏼 They include these three things in their caption. Check out the images below for my three tips.

👋🏼 Need a helping hand with your social media?

📧 DM me or email me at [email protected] to learn how a one-off social media coaching session can help you grow brand awareness and create a social media plan for your business during tough economic times.

20/12/2022

🎄 Wishing you and your family a relaxing and Merry Christmas!

A big thank you to all my clients for a wonderful year, and I'm excited about what’s coming in 2023.

Until then, I’m off to enjoy a few weeks' holiday with my family and will be back in late January.

Take care, Indiana

01/09/2022

📱SPOTTED IN THE NEWSFEED: A few client campaigns and organic content that I've worked on recently.

Have you spotted any of these in your newsfeed?

31/08/2022

🌿 Is your business publishing evergreen content?

You may have heard the term ‘evergreen content’ before and wondered what it is. Evergreen content refers to search-optimised articles that aren’t time-bound and are relevant and helpful months and even years after they were first published.

Below are nine evergreen content ideas to get you started:

💸 How-to guides - e.g. How to set a budget.

🏡 Solve customer pain points - e.g. How to remove scuff marks from a wall.

🥇 Share case studies - e.g. Successful results from a recent client campaign or project.

📈 Frequently asked questions - e.g. What’s the difference between investing in public and private businesses?

📄 Glossary of industry terms - shed light on tricky industry terminology.

🛁 Tutorials - e.g. How to tile a bathroom.

📱 Share industry-relevant resources - e.g. links to the latest research.

🌏 Cover a relevant historical event - e.g. a recent national or global event.

🎙 Interview an industry thought leader - e.g. the three people or books that have had the most impact on their life.

12/07/2022

🥝 Client Services Update: Along with a rebrand, I've also updated the social media and content writing services that I offer. Check them out below 👇

▪️ Content Writing: Need help crafting an article for your company blog, or maybe it’s a thought-leadership piece for LinkedIn or a magazine feature. I can help!

▪️ 1:1 Social media training and strategy sessions: Whether you’re just starting on social media or need a reset to realign with your company's business objectives, a 1:1 training or strategy session is for you.

▪️ Social media advertising and management: Build genuine connections with followers through engaging, educational and entertaining organic social media posts, Instagram Reels and Stories. Or reconnect with past customers, and reach new ones through scroll-stopping, strategic and targeted social media advertising.

Click the link below to learn more, and check out the Portfolio section on my website for writing and social media examples.

https://indianaburnett.co.nz/

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😅 Find yourself using ‘GREAT’ on repeat in your marketing copywriting? Try spicing things up with one of these options. #newzeakandbusiness #businessowner #marketingtips #socialmediamarketingagency

Social media & writing client services | Indiana Burnett Marketing

🥝 Client Services Update: Along with a rebrand, I've also updated the social media and content writing services that I offer. Check them out below 👇 ▪️ Content Writing: Need help crafting an article for your company blog, or maybe it’s a thought-leadership piece for LinkedIn or a magazine feature. I can help! ▪️ 1:1 Social media training and strategy sessions: Whether you’re just starting on social media or need a reset to realign with your company's business objectives, a 1:1 training or strategy session is for you. ▪️ Social media advertising and management: Build genuine connections with followers through engaging, educational and entertaining organic social media posts, Instagram Reels and Stories. Or reconnect with past customers, and reach new ones through scroll-stopping, strategic and targeted social media advertising. Click the link below to learn more, and check out the Portfolio section on my website for writing and social media examples. https://indianaburnett.co.nz/

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About

Hi there, I’m Indiana! A social media and content specialist based in Auckland, New Zealand.

I have more than 10 years of experience working in the marketing and communications industry, specialising in social media and content.

I've worked at some of New Zealand's leading media publishing companies, including Fairfax Media, Bauer Media, and Yahoo New Zealand. I've written for a range of lifestyle magazines and websites, including Good Health & Wellbeing (formerly Good Health Choices), NZ Woman's Weekly, Bride & Groom, TV Guide, and Yahoo New Zealand website. I have a Bachelor of Communications from Auckland University of Technology, with a major in Journalism.

More recently, I've worked as a social media specialist for Bank of New Zealand and Mosh Social Media agency, working with clients including Airbnb, Yale, Love Racing, and Sudima Hotels. During this time I also worked part-time on the side, helping small business owners with their social media needs.