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Entrepreneurs, business owners and freelancersBook your 1-1 Video Marketing Strategy Call https://calendly.com/aafroza
18/02/2020

Entrepreneurs, business owners and freelancers
Book your 1-1 Video Marketing Strategy Call
https://calendly.com/aafroza

1-1 Video Marketing Strategy Call for Entrepreneurs, Business Owners and Freelancers

At Digital world now we are here to empower you and your business to grow and increase your brand awareness, promote you...
15/02/2020

At Digital world now we are here to empower you and your business to grow and increase your brand awareness, promote your products and services, and share your business and brand with the world with videos. Create professional videos for your business and brand. Book in today for a conversation https://calendly.com/aafroza

Digital world now is a company for entrepreneurs, business owners and freelancers to showcase their work through videos. ​We create professional videos for your business to have you connect with...

08/02/2020

✨Time management ✨ Series

✨ Take out your calendar and schedule the next 15 days

✨Make sure you get your number 1 and number 2 prioritise scheduled ahead of time

08/02/2020

How many hours are you wasting every week in your business that you can either Delete, Delegate or Batch?
-Delete = Stop doing it
-Delegate it out to somebody else (outsource it or delegate it in your team)
-Batch the activities (some things in life that have to get done) e.g. you save more time by making food for the whole week rather than trying to make food every single night
-Batch activities e.g. Doing Ads and Landing pages in one whole hit so they are set up for the whole week rather than constantly trying to do them every day
-Batch activities e.g. setting up your whole day for sales calls rather than trying to do them haphazardly/periodically throughout the course of the week

*Calculate the number of hours you are wasting - delete them, delegate them or batch them out

08/02/2020

Book in strategic activities into your calendar at least one week in advance so you don't need to think about what you have to do everyday
-Sunday night, review your week ahead, plan strategic prioritise and critical activities for the week ahead by putting them in your calendar

08/02/2020

Time Management and Productivity
-High value tasks only in the morning
-Your first two tasks in the day are for high value tasks only and they have to be worth at least, if not more, than your goal hourly rate
-How much money do you want to be making divide that by the number of hours you are going to be working on a daily / weekly basis = hourly rate you need to hit
*You only want to do tasks that are going to be worth more than your goal hourly rate, not less than that

08/02/2020

Setting your day up for success
-2 wins a day (minimum)
-Your first two blocks are your most important activities for the day (strategic activities)

*Your first two 90 minute blocks are for your most important strategic activities

08/02/2020

Batching time
-Break down the day into 90 minute blocks
9am-10.30am
10.30am - 12pm
12pm - 1.30pm
1.30pm - 3pm
3pm - 4.30pm
-Focus on one critical priority in that 90 minutes i.e. focus on one critical priority in each 90 minute block
-You don't move onto anything else until you have completed that critical priority in that 90 minutes

9am - 10.30am - Critical Task 1
10.30am - 12pm - Critical Task 2
12pm - 1.30pm - Critical Task 3
1.30pm - 2pm - Lunch
2pm - 3.30pm - Critical Task 4

*Set up your day for success
*Set yourself up for success by batching your time

08/02/2020

You can accomplish far more by having dedicated disciplined focus on one thing and executing that and then moving onto a second one
*Mutlitasking is a myth

08/02/2020

Get to - Things you are excited to do
-Coaching
-Team building
-Events and networking
-Sales and getting new clients

Got to - Things you hate doing
-Processing payments
-Paperwork
-Email and Client Accountability
-Facebook posts

*10x your get tos, delegate your got tos

08/02/2020

Time Audit
1) How many hours were invested? (Time spent being productive)
2) How many hours were wasted?
3) What is your current hourly rate?
4) How much money were you wasting yesterday?

08/02/2020

Time Audit
-How many hours were invested? (time spent being productive)
-How many hours were wasted?
-What is your current hourly rate? e.g. amount of money you make on an average week divided by 40 hours OR average amount of money you make on a monthly basis and divided by 160 hours (for the 4 weeks) = Current hourly rate
-How much your time is worth right now in business
-How much money were you wasting? Time is money so if you were wasting 10 hours and your average hourly rate is $30 then you wasted $300 (not effective / productive with your time)

08/02/2020

Time audit
-What was the time you allocated to your business?
-In the time you allocated to your business - what did you actually do with that time?

08/02/2020

Time Audit
-What was the time you allocated to your business?
-In the time you allocated to your business - what did you actually do with that time?

08/02/2020

Exercise: Time Audit
-Breakdown the day into 30 minute blocks
-Don't focus on "Activity" focus on what you "accomplished"
-If you don't know/didn't accomplish a result record as "wasted" time

08/02/2020

Time Audit
-Calendar
-Breakdown your day into 30 minute blocks
-If you don't know what you did, you wasted the time
-Don't focus on what you did / what activity you completed - focus on what you actually accomplished
-Don't focus on activity, focus on what you accomplished e.g. going on facebook is an activity, it's not productivity
-Productivity means you're producing something with your activity
-What did you actually produce with that time e.g. if you went on Facebook and you created a Facebook Ad and you launched it, then that's a win OR if you went onto your emails and you sent 10 potential clients emails to win their business that's a powerful activity

*We're not looking for you to do more. We're looking for you to do less and accomplish more - looking at what you are actually getting done - what's the critical result?

*If you don't know what you did with that time, or you can't specify what you did with that time / you can't specify how you spent that time / you didn't accomplish a result - record that time as wasted

08/02/2020

Focus on Revenue Generating Activities = Things that actually make you money in your business

08/02/2020

Time - How much do you want to make?

$1Million = $5,000 per day = $625 per hour (40 hours per week, 48 weeks of the year)

$750K = $3,750 per day = $468 per hour

$500K = $2,500 per day = $312 per hour

$250K = $1,250 per day = $156 per hour

*How many things are you doing that are actually worth this amount of money?
*Spend your time doing tasks and activities that generate you this money
*Focus on R.G.A = Revenue Generating Activities = Things that actually make the money in your business

08/02/2020

"Time, not Money, is your most valuable asset and resource"

"The single defining factor in your success is how you spend your time i.e. how you invest your time"

08/02/2020

There are only three ways to grow a business
1) Increase number of customers
2) Increase frequency of customers
3) Increase prices
"Getting more customers, more often, for more money"

07/02/2020

Winning the game
1. Choose your game e.g. under 40s female entrepreneurs
2. Design the rules so you can win e.g. not going to target people over the age of 40 years old, playing with people under 40, brand yourself
3. Execute on your strengths

*Identify the game you are playing and how to win the game

07/02/2020

How you fit in the space - Ask how you can win
-We understand the industry
-We understand the game that we are playing
-Are you playing at the premier league, division 1, the championship OR are you in the premiership, the VFL/the sub league down below or are you doing social soccer / social football
-Completely different game, therefore different strategy, different competition - you need to understand who you are playing with as well
-What's missing, what's your strength / what are your strengths
-Now winning the game

07/02/2020

How you fit in the space - Get clear about your own strength
-Self awareness
-What your business strength is - your strength today may not be your business strength in 12 months
-Right now - what is your strength e.g. is it your strength that you are small so it's really just you and your 1-1 with a client is your strength OR is your strength that you have a lot of qualifications OR is your strength that you deeply care and what have your own proprietary way of dealing with things OR is your strength your own story and people buy into you because of your story
-Identify what's missing and what's your strength

07/02/2020

How you fit in the space - What's missing
-What's missing from the landscape - all these big players that's doing XYZ, but there's a whole section that's not tapped into / not understood / not offered / there's a missing link in the chain.
-Go through your competitors offerings, buy their programs, do it diligently, understand what's missing e.g. emotional mastery missing (great business strategies, no emotional mastery such as self sabotage / limiting beliefs)
-What's missing in business? E.g. strategy great - what's missing is motivation, mindset, compelling direction, internal hunger and drive, limiting beliefs - self sabotage, hold yourself back you're not going to do anything. Start with mindset and emotion of client, background of psychology, peak performance, human potential

Business accelerator - Competition analysis - 9 minutes, 04 seconds

07/02/2020

Competition offering

How you fit in the space
1) What's missing
2) What's your strength?
3) How can I win?

07/02/2020

Key Question 3 - Point of difference
-What's their point of difference?
-What's their unique selling proposition?
-How do they win the game?
-They've got their own strategic alliance where they are trying to pe*****te from a certain angle
-A lot of different ways, a lot of different markets
-Work with certain type of client
-Relevant for somebody, not everybody
-You want to work with people who want to work with you
-"Aim of the game is to work with people who can pay you and who believe what you believe" - Simon Sinek

07/02/2020

Key Question 2 - Value Proposition
-What are they actually offering as value to the marketplace?
-Do they offer blogs, vlogs, seminars, online courses, training programs, workshops
-Understanding their business model allows you to take decades into days
-It's taking them their lifetime to build something out (particularly big players)

*Big players in the industry

07/02/2020

Key question 1 - Core Offering
1) What is their core offering? What is it that they are offering to the marketplace right now? What is their package / their product? What are they offering? If they are big and successful - then they've got their offering right. If they have a large business - they know how to make sales and people are buying things from them - because they offer something the client wants

-What to offer
-How to offer
-How to win
Taking something somebody is already doing, creating your own version of it (always reference where you get client material from) - reverse engineer the program and create your own version

07/02/2020

Competition analysis

-Competition offering

-Niche / Micro Niche
Global
National
Local

Key players

Competition offering

-Core offering
-Value proposition
-Point of difference

07/02/2020

Competition analysis

-Competition offering

-Niche / Micro Niche
Global
National
Local

Your unique voice - It may be the same principles, your language may be what makes the difference

-"I spend more time in my competitors stores than I do at my own because I have never had an original idea of my own in my life" - Sam Walton, Walmart Founder
-"You don't have to be the world's expert. You just have to be the expert they know"

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