Ruffells

We get your brand seen by the right people through strategic content.

Ruffells is a flexible, agile creative resource that assembles the team that best suits your brief. We work with corporate and commercial clients to develop and produce strategic content that amplifies your campaigns.

10/07/2024

Putting together the last few pieces of a puzzle we have been working on for a while now… 👀

27/06/2024

first half of 2024 wrapped 🎬🙂‍↔️🪼

29/04/2024

.woodwardd rocking her Ruffells hat in Wainui.

22/04/2024

We are all creatures of habit and are constantly looking for products and services which confirm our point of bias.

Make sure the stories you are telling for your brand stand out.

Steve Dimakis thanks for scratching our brain muscles

And a big thanks to our season sponsor Pegasus Bay Wine.

Season two of Ruffells Ad Break available now on your favourite platforms. Link in our bio.

Watch it on YouTube: https://buff.ly/447Slp0
Listen on Spotify: https://buff.ly/44bGndV
Listen on Apple Podcasts: https://buff.ly/4aZR19U

In this episode we talk to Steve Dimakis, MD of OMD, based in Wellington. We spoke about people pleasing, mental health and how hard it is when you're chasin...

17/04/2024

Are you making the most out of your marketing mix? If you're playing where everyone else is, how are you standing out?

Thanks Haydn Kerr for bringing the noise

And a big thanks to our season sponsor Pegasus Bay Wine.

Season two of Ruffells Ad Break available now on your favourite platforms. Link in our bio.

Watch it on YouTube: https://buff.ly/4aXPUaN
Listen on Spotify: https://buff.ly/4aZyScy
Listen on Apple Podcasts: https://buff.ly/4cZHaCQ

15/04/2024

In order for a partnership to be fruitful you and your contractors should be working towards an aligned vision, remember to have conversations before they become too difficult to have.

Thanks Sophie Palmer for this insightful episode!

And a big thanks to our season sponsor Pegasus Bay Wine.

Season two of Ruffells Ad Break available now on your favourite platforms. Link in our bio.

11/04/2024

BRAND!

You've got to have both, the long and the short, to support sustained growth; short termed tactical and long lasting brand building.

And let's be honest, how good is brand?

10/04/2024

Being ahead of the curve is only useful if you can communicate the value or ROI. Small wins often lay the foundations for solid growth.

Thanks to Dal Din super connector extraordinaire! Plenty of value in this episode

And a big thanks to our season sponsor Pegasus Bay Wine.

Season two of Ruffells Ad Break available now on your favourite platforms. Link in our bio.

08/04/2024

If you're not doing the work to understand what connects your audience to your marketing outputs, why bother allocating a budget?

And a big thanks to our season sponsor Pegasus Bay Wine.

Season two of Ruffells Ad Break available now on your favourite platforms. Link in our bio.

04/04/2024

If the conversation you're having around the board table is, "Why are we doing it that way" and the answer is, "We always have" you're not even keeping up, you're behind.

Thank's Melissa Davies for keeping it real and not shying away from big chats.

And a big thanks to our season sponsor Pegasus Bay Wine.

Season two of Ruffells Ad Break is available now on your favourite platforms. Link in our bio.

03/04/2024

Don't know which marketing idea/channel/strategy to champion? Creativity shouldn't be left to chance. Differentiate your business through bold decision making. Your creatives will thrive and your products will stand out because of it.

Thanks Chris Childerhouse this is a really entertaining episode.

Watch and/or listen now on your favourite platform. Link in our bio.

27/03/2024

Does your agency's business model work best for your dollar? .mcewan

Check out the full podcast here: https://buff.ly/4asEgV1

25/03/2024

Managing a marketing team? How do you get the best from them . Season 2 out now https://youtube.com/?si=_0Sh_hBOCW_67DBc

20/03/2024

Getting after it.

30/01/2024

New Ruffells merch just dropped and we’re so excited.

Also, how many logos are too many logos in one photo?

18/12/2023

A word from our sponsor:
“Oh, Ruffells, wow! What a great team and great podcast. “Marketing”, “advertising” and “content production” Ruffells, you guys are so great at that stuff. Gee, what a dream.”

*Okay, Pegasus Bay didn’t actually write that, but they seem to like us enough to sponsor season 2 of our podcast.

10/12/2023

We found this photo from June and thought it captured the vibe from mid December perfectly. Anyone else ready for Christmas?

04/12/2023

Season 2 is ON.

23/11/2023

Behind the scenes documentary.

07/11/2023

When the YMCA Christchurch said to us that they were thinking about leaving the organisation and continuing their community work as a foundation, independent from the Y, we were asked how we would approach rebranding and renaming the organisation with them in a way which would continue to add value to the community they serve.

This was a monster effort by all involved consisting of multiple workshops and strategy sessions with the help of the one and only , building the new brand design with the talented , refining, offering a consultative approach within a control group and refining again.
In the end the offering at the core of the organisation is where the brand landed.

Brand and Strategy workshops
Rename
Logo Design
Brand guidelines
Brand narrative
Social strategy
Content plan

05/09/2023

Sun’s out, team’s out.

24/08/2023

Friday production meeting. Line ‘em up, knock ‘em down. Happy weekend peeps.

28/07/2023

Casting

08/05/2023

Now that’s a boarding pass.

28/03/2023

TBT warmer days on one of the best wheat fields in the world for 🌾

Address

41 Tanner Street
Christchurch
8023

Telephone

+6433811360

Website

http://www.ruffells.co.nz/

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Videos

We are thrilled to announce the successful rebranding of Livestock Visibility Solutions from its previous identity as Moover Limited, including their existing product Flow, and other exciting products to come. We had the pleasure of working closely with the LVS team to transform their brand identity, for a company which is all about ensuring a profitable return through animal wellbeing. It’s been a rigorous few months but the outcome is just right. Agritech never looked so good!

What skills are essential to be successful in the advertising industry? According to Haydn Kerr, Executive Creative Director at Tribal Aotearoa, the number one skill you need is a ridiculous, delusional, insane amount of optimism. Sounds about right? Thanks to our sponsor @pegasusbaywine , season two of Ruffells Ad Break available now on your favourite platforms.

Part 2

Jumping on the trend. Totally worth it.

Are we influencing or manipulating behaviours? 💭 As marketers, we wield powerful tools that shape perceptions and decisions. Steve Dimakis, Managing Director at OMD New Zealand, and Tim McInnes, MD at Ruffells, share their perspective on the huge responsibility marketers hold. Head to the link in our bio to listen to the full episode. Many thanks to our sponsor @pegasusbaywine for being awesome and making this happen.

Are you making the most out of your marketing mix? If you're playing where everyone else is, how are you standing out? Thanks Haydn Kerr for bringing the noise And a big thanks to our season sponsor Pegasus Bay Wine. Season two of Ruffells Ad Break available now on your favourite platforms. Link in our bio. Watch it on YouTube: https://buff.ly/4aXPUaN Listen on Spotify: https://buff.ly/4aZyScy Listen on Apple Podcasts: https://buff.ly/4cZHaCQ

In order for a partnership to be fruitful you and your contractors should be working towards an aligned vision, remember to have conversations before they become too difficult to have. Thanks Sophie Palmer for this insightful episode! And a big thanks to our season sponsor Pegasus Bay Wine. Season two of Ruffells Ad Break available now on your favourite platforms. Link in our bio.

BRAND! You’ve got to have both, the long and the short, to support sustained growth; short term tactical and long lasting brand building. And let’s be honest, how good is brand?

BRAND! You've got to have both, the long and the short, to support sustained growth; short termed tactical and long lasting brand building. And let's be honest, how good is brand?

Being ahead of the curve is only useful if you can communicate the value or ROI. Small wins often lay the foundations for solid growth. Thanks to @Gill Dal Din super connector extraordinaire! Plenty of value in this episode And a big thanks to our season sponsor Pegasus Bay Wine. Season two of Ruffells Ad Break available now on your favourite platforms. Link in our bio.

Ekant Linkedin shorts 2.mp4

If you're not doing the work to understand what connects your audience to your marketing outputs, why bother allocating a budget? And a big thanks to our season sponsor Pegasus Bay Wine. Season two of Ruffells Ad Break available now on your favourite platforms. Link in our bio.

Melissa Linkedin shorts.mp4

If the conversation you're having around the board table is, "Why are we doing it that way" and the answer is, "We always have" you're not even keeping up, you're behind. Thank's Melissa Davies for keeping it real and not shying away from big chats. And a big thanks to our season sponsor Pegasus Bay Wine. Season two of Ruffells Ad Break is available now on your favourite platforms. Link in our bio.

Chris Linkedin shorts.mp4

Don't know which marketing idea/channel/strategy to champion? Creativity shouldn't be left to chance. Differentiate your business through bold decision making. Your creatives will thrive and your products will stand out because of it. Thanks Chris Childerhouse this is a really entertaining episode. Watch and/or listen now on your favourite platform. Link in our bio.

Does your agency's business model work best for your dollar? @Cindy.mcewan Check out the full podcast here: https://buff.ly/4asEgV1

Managing a marketing team? How do you get the best from them @Research_first. Season 2 out now https://youtube.com/@ruffellsadbreak?si=_0Sh_hBOCW_67DBc

Well, there’s pre-production and then there’s pre-production. When La-Z-Boy Australasia invited us to pitch for the work, naturally, we said yes. With creative supplied from the US, a deadline to deliver on time with the international launch of the new campaign, and brand direction, and NZ and AUS TVCs, and stills for print, OOH and digital channels, what could possibly go wrong? To be part of the new look and feel for La-Z-Boy is super exciting and we’re pumped we brought a little bit of the Ruffells spice to make it happen. Production: Ruffells Director: Tim McInnes Producer: Bianca Chinaglia, Clare Mackey DOP: Kirk Pflaum 1st AC: Zac Beckett-Knight 2nd AC: Grace Woordward Gaffer: Simeon Hoggan Best Boy: Daz Lovelady Soundie: Ben Delaney Make up and Wardrobe: Bridget Manning Make Up Assistant: Camille Malvezin Still Photographer: Dean Mackenzie Casting: Splendid Casting Lifters: Dom Budgen Calem Todd Tom Heeney Rā Neilsford

Let’s face it: anyone who has worked with us knows we like to bring the vibe, which we were able to in spades on this one. The end result? Well, let’s just say, that while we’re not surprised, we are really proud of what our little team pulled off for such a big client and most importantly, in this case, ‘just right’ means our client is really happy too. Looking forward to sharing the final TVC with you, soon! Ruffells

Happy birthday Grace.

For no reel reason. #couch

A little podcast blooper to make this bleak day better. Thanks for the laughs @lizzietollemachepresents @pandaorgies @mackeyclareclare @kirkpflaum @davemrichards @toniashuttleworth @nick.lowry @braetoia @alexandergoff