Sarpa Social (2025)

04/06/2024

Money definitely can’t buy happiness but it gives us the freedom to choose to live life on our terms and make a positive impact where we go 🤍

02/06/2024

What is content marketing and why it's so damn important 🚨

Running an online business can be overwhelming - especially if you're doing it alone - juggling ALL the business things plus balancing the rest of life means is a lot. Often it means the content marketing side of things can get left in the dust...

But content marketing doesn’t have to be a chore. In fact, it can be a powerful tool for your business.

🔮 Think of it as your cosmic calling card, a way to showcase your unique voice and magnetic energy, all while subtly sharing the awesomeness of your offerings and leaving your audience wanting more.

But what is it exactly? 🤔

Content marketing focuses on creating and consistently sharing valuable, relevant, and engaging content across different platforms. This content can come in various forms, from informative blog posts and inspiring podcasts to captivating YouTube videos and interactive social media content.

✅ Content marketing is truly a key piece of the marketing puzzle for spiritual entrepreneurs who are selling their services online.

Here is why it matters (like a lot!!):

➡️ Builds trust and authority
➡️ Attracts your ideal clients: Content marketing acts like a cosmic magnet, drawing in those seeking guidance and solutions that align with your offerings. This is either energetically or through good old-fashioned SEO – which works particularly well if you have a well-defined and unique niche.
➡️ Boosts engagement and community: Engaging content sparks conversations, fosters a sense of community, and allows you to connect with your audience on a deeper level.
➡️ Nurtures leads and drives sales: Content marketing isn’t just about attracting eyeballs. By subtly weaving in the benefits of your courses, coaching sessions, or healing services, you can gently guide potential clients toward exploring your (paid) solutions.

So tell me in the comments what you're doing for your content marketing?

If you need a little assistance to get the ball rolling, grab my free social media content planner

Comment “planner” and I'll send it straight to you or head to the link in bio 💕

29/05/2024

Content strategy informed by your clients buying journey 🛣️

When it comes to creating a content marketing strategy that works, one of the first things you need to start with is what your clients buying journey is.

What steps do they need to take to get from a post to checking out of your cart?

Start by figuring out how they find out about you and the various stages on their journey to purchasing and tailor your content to each of those stages.

This makes your content strategic and purpose-driven 😌

Here is my challenge to you! Take a moment to ponder and write down your clients' buying journey and then share it with me in the comments 👇🏼

26/05/2024

Happy Monday!!

What are 3 things you want to tick off your list this week?

I just love the fresh energy that Mondays bring (even in Bali where days of the week don't really exist 😅)

This is a bit of a weird week for me! I'm going to Malaysia for one day to renew my visa for Indonesia - so will be adding a new country to my list. If you have any recommendations for a day in Kuala Lumpur - LMK!

22/05/2024

For anyone who needs this reminder today 🩷

19/05/2024

What platforms do you use to share your content? 👇🏼⁠
⁠
There is so much more to content creation than Instagram, you have:⁠
✨ TikTok⁠
✨ Facebook⁠
✨ LinkedIn⁠
✨ Pinterest⁠
✨ YouTube⁠
✨ Podcasts⁠
✨ Emails⁠
✨ Blogging⁠
✨ What have I missed...?⁠
⁠
Instagram IS incredible but you can reach so many more people in different ways! ⁠
⁠
What's even better is when you use your website and email list to reach your audience because these are things you actually OWN.⁠
⁠
It may seem daunting to be present in all of these places because it is and it takes dedication and consistency and a whole lot of REPURPOSING - I like to call it content farming 👩🏻‍🌾⁠
⁠
I always say it's amazing how much content you can create with a 10-minute video!⁠

If you need help with planning your content, check out my FREE Socia Media planner. Link in bio

15/05/2024

Content Strategy > Shiny Objects

Following these hacks may gain you followers and vanity metrics but if you are selling services such as courses or 1:1 sessions, these metrics may not lead to more sales…

A solid, consistent, valuable content strategy on the other hand will. Depending on your business model, nurturing your existing audience is probably more crucial than trying to gain a ton of new followers, views, likes and comments.

These things can be great for building momentum and potentially reaching new people who may turn into students and clients.

But, by sharing authentic content, delivering your message and teachings and connecting with your social media community in a meaningful way will ultimately lead to people wanting to invest in you 💛

I’m curious, what are some of the more obscure social media hacks you have heard of or tried?

PS: if you need help with content planning grab my free content planner (or you can get me to do everything for you 😉)

12/05/2024

Flower power 🌹

One thing I am learning about business, spirituality and just life in general, is how much better it is when we lighten up, laugh, tell funny stories and just have fun.

This is the key to connection 🔑 which just makes EVERYTHING better!

Do you agree?

09/05/2024

Our time here on earth is our MOST valuable resource ⏰

It’s actually kind of crazy that we trade our time for money when you think about it, because it is actually priceless!

When you are deciding how to spend your precious time, whether that is what you are working on, who you spend time with, how much you charge or what jobs your do yourself or outsource, are you valuing your time correctly?

Most of us tend to cheapen the value of our time - examples of this include booking cheaper flights with ridiculous layovers, wearing a million hats in our business instead of delegating or hiring a team, not charging enough for our time in a professional setting spending time with people who aren’t nourishing, the list goes on.

So, I encourage you to take a moment to consider your time, how you value it and any changes you could make to ensure your time is as valued as it should be 🩷

05/05/2024

🌎 Words create worlds... so:

Where do you see yourself in 3 years? 👇🏼

01/05/2024

Get my free social media planner 📝

I could not live without this tool!

My social media & content planner is what I use every day for all of my clients, it helps me soooooooo much.

And I want it to help you too!

This planner includes places to plan:
💖 Overarching weekly content themes
💖 Daily posts with content pillars
💖 Content ideas generator
💖 Content categories
💖 Offers and opt-ins
💖 Hashtag optimisation

Get yours now!

https://mailchi.mp/e53bfe187c12/social-media-content-planning-template

29/04/2024

Don't give up on your daydream ✨

24/04/2024

Ain't that the truth!

Are you passionate or are you stressed?

16/04/2024

Let's do an Instagram profile audit together! 🩷

When we set up our Instagram profile and start going about our business and content creation, we can leave it totally untouched for way too long, and it can feel like a bit of a chore (I mean using the word audit isn't exactly inspiring, I know!).

But there are just a few things you can check up on and refresh to make sure your profile is optimised and generally a nice place for people to land and discover more about you and what you do:

🌸 What is the name on your profile? Does it include your name along with searchable keywords relevant to what you do and your niche?
🌸 Is your bio simple and easy to read and infused with your personality and vibe?
🌸 Are you speaking to your ideal client in the first sentence?
🌸 Do you have an email list-building CTA in your bio?
🌸 How is your shop front looking? Can profile visitors see what you are about when they land on your profile? Utilise pinned posts and story highlights for this!
🌸 How are your story highlights looking? How are they organised, are the covers on brand, are they up to date & still useful/interesting?

Now go and give your IG profile and once over and when you’re done come back here and let me know!

15/04/2024

As entrepreneurs, solopreneurs and small business owners, we wear a lot of hats 🧙🏻‍♂️

What is one thing in your business that you wish you could hand over to someone else?

I'll start!

I would love to have to help me strategize and create content on Instagram for me 😅

Might seem weird, since this is my zone of genius as a content manager & SSM - but I put all of my energy into doing just that for my own clients, leaving little in my creative tank for my own business.

This feels like a confession 🫢

Your turn 👇🏼

09/04/2024

Reposting well-performing content is a great way to save time, reach new people and to reinforce your message (we all need a bit of repetition to learn anyway).

Not sure what to repost? Try this easy hack to find your best-performing posts based on shares:

Navigate to your insights on your profile:

1. Click “Content you Shared”
2. Toggle to “Last year”
3. Toggle the metric option to “Shares”
4. Take one of the top three posts you see and repost it!

You can repost word for word with the same video/graphics or you can update it if necessary or even transform it into a different type of post (honestly you can do this in addition to a straight repost to create even more content!)

This works well because you know this content has performed well and resonates with your audience. It’s not necessary to come up with brand-new content for every post!

Work smart 🤓

08/04/2024

We build a life worth living through the love we weave into everything we do and with every being we encounter 🩷

Do you agree?

PS: There's nothing quite like having a pet to help you weave in some serious love

03/04/2024

💕 Client love 💕

I really do have the most incredible clients!

Our relationships are always long-lasting and due to the nature of the work we do together, usually go deeper than just creating content 🥰

🔗 If you're interested in having me on your team, head to the link in my bio to view my packages and book a discovery call ✨

Sarpa Social