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JB Multimedia ‘Clothes make the man’ was an old adage. Now we have to replace it with ‘Advertisement makes the man’.

Indeed, no institution or organisation can carry on its mere existence in this world of cut-throat competition without the aid of propaganda or publicity. This explains the proliferation of publicity materials in images and texts. The key to getting noticed in this Tsunami of ads is to be simply different from the run-of-the-mill stuff.

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