Since the launch in november 2009 SMUG Magazine has established itself as the leading, norwegian independent magazine covering art, fashion, and culture. http://www.smugmag.no/
http://www.smuglesning.no/
The basic premise behind SMUG is that, in a time where websites and blogs are delivering news minute by minute, the role of the printed medias must be re-evalueted. SMUG offers a different take
on contemporary fashion and culture by eschewing the product and newsorientated journalism that has dominated mainstream magazines for the last couple of decades. Instead of focusing on the passing trends of popular culture, SMUG wants to present the faces, names and thoughts behind these trends. Artists, designers, writers and musicians are given space to talk about their work and vision, and instead of merely reporting from exhibitions and happenings, SMUG aims to be the event in itself by presenting original, artistic content in raw, uncut form. In the belief that a present-day magazine should be an object you desire for and will want to hold on to for years, SMUG also pays special attention to the physical presentation
of the magazine; the paper and print quality is considered a part of the message. In addition to interviews with contemporary icons like
Steve Reich, Pete Doherty, Larry Heard, James Chance, Renzo Rosso, Tavi, Andrew Richardson, Rad Hourani, Matthew Ames, Sølve Sundsbø and Bjarne Melgaard, the first five issues have seen contributions from a wide range of norwegian and international renowned artists and writers, including
Terry Richardson, Hedi Slimane, David Lynch, Robert Hamada, Luke Gilford, Matthew Kristall, Banks Violette, Mads Teglers, Nate Lowman, Gardar Eide Einarsson, Warren Neidich, Javier Peres and Massimo Leardini, Joachim Johnson, Michael Donovan.
