15/04/2020
How to use content marketing to grow your online store⭐
We recently read an educational article by WooCommerce about content marketing and wanted to share a brief summary of the main points with you🙌
Here are three ways to grow your online store with content marketing:
1️⃣ Attract leads
Without content like blog posts, eBooks or tutorials, your website relies only on product pages. Not everyone knows if they need your product, or that it even exists. So use content marketing to show how your product can solve your target audiences’ problem or question. Content marketing goes hand in hand with SEO (search engine optimization).
2️⃣ Nurture leads
When you get a new lead, you should collect their contact information and start nurturing them. If you offer leads valuable content, like eBooks, a free guide or access to a webinar, they will gladly hand over their email address. You have now turned your leads into contacts.
As you continue to produce new content, you should share it with your email list. By continually providing content that solves problems and answers questions, your target audience will begin to trust you as a source of valuable information. And when they are ready to buy, they will choose you.
3️⃣ Convert leads into buyers
Depending on the problem you’re solving, some content can directly sell the solution and link to appropriate product pages. It simply solves a problem through sales.
But you should always give the reader “a next step” to take within your blog post - like a chatbot, link to a contact page or a free offer in exchange for their email. Though it may not result in an immediate sale, continuing to engage potential customers increases the chance that they will become paying customers in the future.
💡 As you can see content marketing is all about problem-solving. Your target customer has a problem or a question, and they are searching for answers. If you give them valuable information about how you can solve their issues, they will more likely choose your offering as their solution. Your goal with content marketing should be to give potential customers solutions, answers, and clarity👏
Do you use content marketing to grow your online store?
Read the full article here👉🏼https://woocommerce.com/posts/ecommerce-content-marketing/
Learn how content marketing helps online stores attract, nurture, and convert leads into paying customers. Plus, see two eCommerce content marketing examples.