Holy Fools

Holy Fools We make films, great films. Commercials & Branded content for agencies and brands. If the idea is great, we'll make it happen.
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Stop what you’re doing - Holy Fools is looking for a production intern! Join the team and help to assist our producers b...
04/06/2024

Stop what you’re doing - Holy Fools is looking for a production intern! Join the team and help to assist our producers both in the office with shoot preparation as well as on set. Don’t worry, you won’t be our personal dishwasher. We want to create an environment where you can learn as much as possible about the finer points of our industry.

When? From September for at least 5 months.
Where? Based in the Holy Fools office in Bos en Lommer.
Who are you? Someone who lives in Amsterdam or nearby with driving experience for at least a year, enrolled in a MBO HBO or WO educational institution, interested in production, organised, responsible, and collaborative.

If this sounds like you, check out the link in our bio for more information and to apply.
(Foolish applications only)

15/03/2023

TRIGGER WARNING: LIGAMENTS, ZOMBIES, AND BLOOD - OH MY! 💀

No, this isn't a preview of what we'll look like this Friday after our office warming, it's actually Toon Aerts' newest creation! This advert for Assuralia points out the fact that, even if it might seem highly unlikely, it's better to be prepared. So, who's ready for the apocalypse? 🧟

Production: CZAR BE
Director: Toon Aerts
Executive Producer: Eurydice Gysel
Producer: Lander Engels
DOP: Toon Aerts
Art Director: Floris Van Looy
Editor: Robin De Praetere
Grading: Xavier Dockx
Online VFX: Robin De Praetere
Post Production: Czar BE
Post Producer: Bieke De Keersmaecker
Music & Soundeffects: Sonhouse

08/03/2023

Holy Eye. Our homeboy, our mascot, our main dude. 👁️♥️
You might not have seen him since his tote bag days, but we've given him a little upgrade. From bag to big ass mural; he has been immortalized in our office by the one and only .

She's a graphic design and illustration powerhouse, and we would like to dedicate our International Womens Day to her. Thank you for all the great creations, and giving us our little pall! 👩‍❤️‍👩

07/03/2023

Meet Cas. Probably the youngest DIY-er we've ever seen, but that doesn't take away from his extreme home makeovers (OK, garden makeovers).

Old or young, there are no limitations to getting your DIY on. So stop making up excuses for why you haven't painted that wall yet! Get your dungarees out, head over to Karwei, and build something pretty amazing ✨

This new commercial for construction store was directed by our very own and brings the joy of DIY to life.

Client: Karwei
Agency: TBWA\Neboko
Director: Jamille van Wijngaarden
Executive Producer: Wikke van der Burg
Producer: Nienke van Voorst
1AD: Jurriaan Rohde
DOP: Robbie van Brussel
Gaffer: Willem van der Eerden
Art Direction: Jelier & Schaaf, Rikke Jelier
Location scout: Roy van Rosmalen
Styling: Monica Petit, Maartje Wevers
Make-up: Evalotte Oosterop
Casting: Groen Casting
Casting: Jut & Jul Casting
Casting: Typies Casting
Editor: Marc Bechtold
Online, Grading: Captcha!

27/02/2023

Golden Louis deserves his Gouden Loeki! Two commercials, which both star King Louis the cat (Coincidence? Definitely not) have been nominated for a Gouden Loeki: the award for the best commercial in The Netherlands. 🏆

Of course, we want Louis to win. So to increase his chances, KPN and Dentsucreative created a Snapchat filter to bring Louis to your living room. Or kitchen. Or favourite restaurant. 📱 (IG and FB users be patient, your Louis filter is coming soon!)

All hyped to conjure up Louis bang in the middle of your living room OR to vote Louis towards his Gouden Loeki? Check our link in bio to find both 🔗

24/02/2023

What's the first thing that comes to mind when you think of flowers? 🌸 Maybe it's joy, romance, or celebration. For the florists in the new Fleurop commercial, it's all about making people happy. With beautiful colour combinations bursting into life, and new found creations; flowers go from mere plants to works of art.

🌺 The lesson to be learnt? The more love you put into it, the more love you give to the people. 🌺 Captured by Holy Fools' Johan Kramer

Director: Johan Kramer
Client: Fleurop
Production: Trigger Happy Productions Berlin
Agency: Heimat Berlin
DOP: Henk Otte
Editor: Rain Kencana
Music: 48k Berlin
Titles: FromForm
Colours: Delfina Mayer

The illustration is spot-on, right? Because it’s obvious it’s our head of production Wikke! Our straightforward yet cari...
01/02/2023

The illustration is spot-on, right? Because it’s obvious it’s our head of production Wikke! Our straightforward yet caring fool is a real go-getter. Wikke loves taking charge and making decisions.💪 A good quality to have when working at Holy and when choosing a Netflix show to watch. It doesn’t count for Italian food though, because how can you choose between risotto and pasta? You need both. With a full red wine, please. 🍷

✍🏼

The Ho Ho Holy Bingo: Part 3!It’s that time of the year again where friendships fall apart, enemies are made and the tru...
22/12/2022

The Ho Ho Holy Bingo: Part 3!

It’s that time of the year again where friendships fall apart, enemies are made and the true Fools in us come out. The Holy Bingo! 🎄 With plenty of amazing prizes to win, the stakes were high and the competition was fierce. All eyes were trained on those little numbers rolling out of the wheel, ready to yell out that magical word that can either make or break you. 🎤 But there can only be one survivor…or winner… however you want to see it!

All jokes aside - we had a blast with our traditional Foolish Bingo. See you next year, same time, same place. ✨

Special thanks to the Bingo Master Patrick Stoof /

The Ho Ho Holy Bingo: Part 2!It’s that time of the year again where friendships fall apart, enemies are made and the tru...
22/12/2022

The Ho Ho Holy Bingo: Part 2!

It’s that time of the year again where friendships fall apart, enemies are made and the true Fools in us come out. The Holy Bingo! 🎄 With plenty of amazing prizes to win, the stakes were high and the competition was fierce. All eyes were trained on those little numbers rolling out of the wheel, ready to yell out that magical word that can either make or break you. 🎤 But there can only be one survivor…or winner… however you want to see it!

All jokes aside - we had a blast with our traditional Foolish Bingo. See you next year, same time, same place. ✨

Special thanks to the Bingo Master Patrick Stoof /

The Ho Ho Holy Bingo: Part 1!It’s that time of the year again where friendships fall apart, enemies are made and the tru...
22/12/2022

The Ho Ho Holy Bingo: Part 1!

It’s that time of the year again where friendships fall apart, enemies are made and the true Fools in us come out. The Holy Bingo! 🎄 With plenty of amazing prizes to win, the stakes were high and the competition was fierce. All eyes were trained on those little numbers rolling out of the wheel, ready to yell out that magical word that can either make or break you. 🎤 But there can only be one survivor…or winner… however you want to see it!

All jokes aside - we had a blast with our traditional Foolish Bingo. See you next year, same time, same place. ✨

Special thanks to the Bingo Master Patrick Stoof /

15/12/2022

At the end of a hectic year, there’s a very calming short film from Johan Kramer, shot on beautiful 35mm film by Katja van den Broeke, about the inspiring Haiku master from Norway, who shares
his warm thoughts on creativity. Such an inspiration.

Get warm. The story of Holy Mats. Enjoy!

Starring as Mats: Nico Knip
Director: Johan Kramer
Producer: Julia Oosterwegel, Defne Anit, Erik Mertens
Director of Photography: Katja van den Broeke
Focus Puller: Friso Pas
Light Assistant: Thomas Veelo
Production Design: Jelier & Schaaf
Styling: Monica Petit
Make up: Takeshi Ozuka
Editor: Kevin Whelan
Grading: Amy Besate – Ambassadors Amsterdam
Online: Ambassadors Amsterdam
Sound Design: FC Walvisch
Graphic Design: Maria Walnut
Casting: B&F Casting
Camera: Camalot Amsterdam
Lights: Lux & Co
35mm Kodak: Studio L’Equipe

We spy with our little eye… 👁️HOLY👁️ on a bag. You’ve already met our newest pal: Holy Eye. But we’ve gotten even closer...
29/11/2022

We spy with our little eye… 👁️HOLY👁️ on a bag. You’ve already met our newest pal: Holy Eye. But we’ve gotten even closer since the last time we spoke. How close? Well, we now carry them along with us everywhere on our Holy-tote. Holy on one side, our very own flag on the other. Gone are the days of awkwardly try to hold our keys, wallet, laptop, and water bottle in our own two hands.

Oh, and did we mention it’s made from sustainable fabrics and paint? Yup. Good for us and good for the world. 🌍🌿 What else is there to want?

Holy Eye by
Holy Flag by
Tote + screenprinting by

It’s a hard job but someone’s gotta do it. Check out our hard working Fools who have been given the grueling task of tas...
18/11/2022

It’s a hard job but someone’s gotta do it.

Check out our hard working Fools who have been given the grueling task of tasting (and choosing) the wines featured in this years Christmas gifts.

Fools, we salute you🫡

The final commercial is just a ✨glimpse✨ of all the hard work we put in.  Between starting from scratch and the final pr...
17/11/2022

The final commercial is just a ✨glimpse✨ of all the hard work we put in. Between starting from scratch and the final product there is lots of blood, sweat and tears. 🥲That’s why we’d like to introduce something new: a ‘from rehearsal to shot’ post, where we show you how things went during the initial phase vs. the final shot.

The first one in line is this Hornbach commercial from a few years ago. 🟠 What makes those rehearsal shots even more fun is the fact that you see the crew in – let’s say 👋 extraordinary👋 – situations. Makes working with these absolute Fools even more fun! Swipe and see!

It is with great sadness that we write this post. Our valued colleague Milo Rietvelt passed away last weekend. A true te...
09/11/2022

It is with great sadness that we write this post. Our valued colleague Milo Rietvelt passed away last weekend. A true team player who always had our backs, Milo was a welcome sight on the set and appreciated by all who worked with him. We speak for all Fools when we say we’ll keep his memory close to our hearts. ❤️

Our thoughts are with Nathalie and their daughters Sterre and Keesje. We want to offer our deepest sympathies and unwavering support to them, Milo’s family, friends, and colleagues - who all have to face the immense hurt that this loss has brought.

Milo, we are going to miss you so very, very much.😔💫

Where one Fool goes, another one comes 🤝Meet Jacqui! Also known as Jacqueline, Jax, Jackson or Jacq. She gained all thos...
08/11/2022

Where one Fool goes, another one comes 🤝
Meet Jacqui! Also known as Jacqueline, Jax, Jackson or Jacq. She gained all those nicknames in the past years, due to living in different countries. She’s South African born, raised in Suriname and The Netherlands and lived in SA for the past two decades.

The only thing she’s missing from South Africa? Her Audi Q3 that she had to leave behind. Luckily she now has another pal on wheels with whom she cruises along the Amsterdam canals – like a true Dutchie 🚲

Welcome Jacqui, we hope being a Fool will make you happy! Buckle up and enjoy the ride, we’re excited for all the adventures we’ll have together. 💪🏽

Last week we had a diversity & inclusion training  - because diversity is the spice of life. Feel free to be inspired an...
04/11/2022

Last week we had a diversity & inclusion training - because diversity is the spice of life. Feel free to be inspired and get thinking about how diversity and inclusion lives in your world.❤️

🎵 Hey Alexa, play 'The Winner Takes it All' by ABBA 🎵As you might've noticed, we won multiple awards during the Dutch Cr...
20/10/2022

🎵 Hey Alexa, play 'The Winner Takes it All' by ABBA 🎵

As you might've noticed, we won multiple awards during the Dutch Creativity Awards, and we're beyond proud. We obviously couldn't have done this without the best FOOLS out there. So time for them to take centre stage! ✨

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Opening Hours

Monday 09:30 - 18:00
Tuesday 09:30 - 18:00
Wednesday 09:30 - 18:00
Thursday 09:30 - 18:00
Friday 09:30 - 18:00

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