Wat nu, Koetsier?

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Wat nu, Koetsier? In the spirit of artist Hans Koetsier, 45 graphic designers are invited to create an autonomous adve Wat nu, Koetsier?

is a project initiated by Chives Archives (Freja Kir & Celina Yavelow) and René Put in collaboration with Het Parool, inspired by conceptual artist Hans Koetsier's collection of Advertisements. In the spirit of Hans Koetsier, 45 graphic designers are invited to design their own ‘advertisement’, to induce a contemporary work or statement that manifests the force of communication. If a graphic desig

ner is considered a researcher, translator, and transformer of ideas and ideals into visual form, we dare say he/she plays a vital role in shaping information. With a nod to Koetsier, his/her method is challenging, confronting, and a reflection on pressing issues, using graphic design as an essential tool to unveil rather than cover up. The series proposes a research of contemporary graphic design and visual language, using the objectives of the advertisement as an agency for ideas and ideals, investigating a connection to the daily news (printed and online) and, consequently, our society.

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