Franca Cumbo LionStar Social

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Franca Cumbo LionStar Social

Franca Cumbo LionStar Social Social Media Ad Strategist based in Amsterdam.

23/10/2024

Why I don’t rush Sales campaigns 🚦

It’s tempting for clients—and sometimes even ad managers—to jump straight into sales campaigns.

“We want sales, and we want them now,” is a common sentiment.

But for many smaller businesses and start-ups, rushing into ads often leads to poor results.

Instead of launching quickly just to look busy, we focus on getting clients ready for success - as much as possible within time and resource constraints.

Recently, after just a few days of launching one of our well-prepped campaigns, we’ve seen positive results that had been hard to reach before.

The difference?

We took the time to really understand their business, audience, and platform.

Here’s what we worked on:
• Deep data analysis of their platform and store 📊
• Thorough audience research 🔍
• Creative concepts rooted in psychology 🧠
• Best-practice platform setups 🛠️
• Strategic planning pulling different Meta levers 🔧
• Close collaboration with the client, leveraging both teams’ expertise 🤝

If your Marketing or Meta partner isn’t taking the time to look under the hood, it might be worth questioning how well they understand the engine.

Drop me a DM if you think your business could use a more thoughtful marketing approach 🧐

04/08/2024

San Francisco 2024, that’s a wrap. Thanks for taking me down memory lane and creating new ones 🌉

❤️

01/07/2023

HERITAGE Love going back to the town where my parents were born and are now resting in peace 🙏🏼

I’ve spent many summers here with my grandparents - and for the most part, it hasn’t changed.

You feel like you’re stepping back in time. A beautiful Baroque town full of history and memories.

And White Lotus fans haven’t ruined it yet 😆

🇮🇹

20/04/2023

Today I talked about mindset on (Aggie Meroni's) Freelance Ads Club podcast - my first podcast recording ever! 🎤

Really enjoyed talking to Aggie who runs a very helpful community for ads manager freelancers.

We talked about how mindset coaching has helped me rediscover who I am, what I want and how to earn a living again after a long career break.

Will share the episode when it’s out.

27/02/2023

Sometimes you want to kick, scream, punch and be mad.

You don’t want to make f’ing lemonade.

You don’t want to be positive and grateful.

Sometimes life is too unfair and inexplicable.

But there is some comfort in the love we feel in togetherness. And I’m on my way to join my family in some of that 🙏🏼

💕

17/12/2022

Yesterday. Today. Same river, different mood.

08/12/2022

Hey Shopify store owner, are you taking advantage of its Partner Integration with TikTok? 🛍️ With a business account, you can easily integrate your Shopify product catalogue to set up TikTok Storefront. This helps TikTok buyers discover and browse your products within the TikTok app. The checkout and post-payment happen on your existing platform. Pretty cool, right?

Look for the TikTok app in your Shopify app store 🛒 or hit me up if you have any questions on how to do this.

02/12/2022

Went to my first live event last night. Soooo good to be back in a live setting and listening to the talks in person.

What struck me the most was how brave these women were. Not only because they were on stage standing on the Ted Red Dot and talking in public but because they shared their very personal stories with us all to inspire change 👊

The stories covered topics from digital privacy for teenagers to allow them to make mistakes and grow, disinformation and how we're all subjective, modern families and letting go of traditional norms, pressures that come with representing your race, gender or other groups, animal discrimination and how all animals should be protected in the same way, embracing menopause in the workplace and stop playing small, youth involvement in policy making and lastly, but not least, body dissatisfaction and reclaiming our bodies in a world that still obsessed with the female body😅 So much to unpack there.

Thank you to all the speakers and organisers.

29/11/2022

Many years ago, I decided to adopt Thanksgiving and make it our own in Amsterdam. I love that it's not about consumerism. We get to cook and pig out with friends - our chosen family. This year, it was made even more special with my sisters joining. Couldn't have asked for more love in that house of ours. Thank you thank you thank you 🙏🏼

🦃 💕 ❤️

02/11/2022

Throwback to the beautiful wedding of our gorgeous friends, Ben and Sash. We spent a few days leading up to the big day enjoying the area and getting to know each other’s friends. So much fun. Met some amazingly talented and lovely people. The location was magical and chosen for the couple’s love of the area. Not surprising at all.

❤️

31/10/2022

Let me re-introduce myself 👋 Hi, I'm Franca. Business owner, mum of two, food, travel, nature lover. This is me👆Here, I'm hard at work at a café. I always look this calm and collected as I strategise and sip flat whites.

(swipe) Who am I kidding? I usually look like this👆Hot and sweaty from a workout or from a menopause moment.

(swipe) I spend most of my time with this crew; they're pretty cool. I like them. A lot. Especially the furry one 🐾

(swipe) I live in Amsterdam and no, we don't all hang out in coffee shops and the Red Light District. And yes, it's very beautiful. Feeling blessed every day.

(swipe) I work some of the time from a shared workspace so I get to put grown-up clothes on. On the other days, I work from home. The best thing about working from home? I get to do laundry while I'm taking a break from Ads Manager. Such a perk, right?

I plan to share a bit more about myself and what I do. And hopefully, share some helpful tips related to my digital consultancy. Maybe it will help you if you're an ambitious business owner trying to grow on social.

Stay tuned - oh, and thanks if you've read this far x

29/09/2022

My own desk! Out of the house! 🙌 I finally made it happen. Thanks, friends, for the inspiration. You know who you are 😉 We all need friends who lift us up and give us the motivation we need ☺️

💻

20/08/2022

Morning 🌊 📷

31/05/2022

Making your products shoppable on Instagram just got easier 👍

Now, anyone can tag your product(s) in their feed post. This was tested in the U.S. and is now available to everyone giving your community the opportunity to tag and share your products.

How❓

When creating a feed post, people can use the tagging feature to tag a brand and then specify a product 🏷

When someone taps on a product tag on a published Feed post, they’ll be able to get detailed information about your product, either by clicking through to the product detail page on your business' website or on the product detail page on Instagram 🆒

21/04/2022

📢 Another move from Instagram giving credit where credit's due - to original content and creators.

🎥 Does this mean you'll be penalised if you create and edit outside of IG and share? Apparently not, according to Mosseri.

❓Does this mean your UGC might be downranked? Maybe.

The content ranking feature is a work in progress but the goal is to reduce the aggregator players and credit original creators.

👀 So watch this space.

10/03/2022

Who doesn't love a checklist? 🙋🏽‍♀️✔️ Check out this one for maximising your landing pages. Are you saying yes to these? Thanks

13/02/2022

Even after 13 years in this city, I still get blown away by its magical beauty.

📷 Taken by me last night. No filter.

🌙

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Videos

@shesaysams invites you to an evening at @equals.nl in Amsterdam to explore the future of female sexuality. Join us as we step beyond the confines of societal norms and enjoy the power of our own desires - from taboo delights of kink without shame, to sextech secrets and women-friendly porn. What better time to embark on this journey than in Masturbation May? 🗓️ Tuesday, 21 May 17.30-21.00 📍 @equals.nl Clubhouse, Raamgracht 6, Amsterdam 🔗 in bio: Get Your Ticket! This evening of incredible speakers on the topic will be hosted and facilitated by a powerhouse trio: Kerrie Finch, Nicolette Lazarus, founder of @_womanship and Lisa Hogg, @brave_amsterdam. A reminder on our speakers: Jessica van der Berg 🌻 Jessica Stahl Jennifer Lyon Bell Sarah Massey 🌈

So many fun moments in Milan with @amstersmith ❤️ What a city!! Loved its vibe and food and we got amazing weather. Highlights: ✨ Opera at @teatroallascala ✨ @fondazioneprada exhibits ✨ Wes Anderson’s @barlucemilano ✨ Dinner at La Latteria ✨ Dinner at @nebbiamilano ✨ Rooftop cocktails at @21houseofstories.navigli hotel Thank you @_justinli and @sararosalie for the recommendations 😊 #milano #milan #milan2023🇮🇹

From Davis kids to 50 year olds prioritizing their friendships no matter where they live. #cheerstofiftyyears @teamwalton1500 @robinckelley @amybloomberg @anotherjennycampbell @gcwatkins44 @eawatkins @mat.blake @amstersmith

Loving the helpful guard rails in ads manager. When possible, we try to avoid text and logos being covered the account’s profile icon or call-to-action so I’m finding these safe zones guard rails very handy. How about you? #lionstarsocial #paidsocial #paidsocialspecialist #socialmediastrategist #instagramadvertising #facebookadvertising #googleadvertising #sustainable #sustainablebusinesses #ecommerce

ＮＥＷＥＶＥＮＴ🙌🏼 Sustainable Fashion & The Circular Economy | Online | Thursday 9 December 20.00 CET 💚 Do not miss this very important discussion with leading experts in the tech, design and sustainability space. ♻️ The role of the latest technologies being used in the fashion industry today and how Amsterdam's focus on circularity is influencing the use of tech to combat major sustainability issues. 👗 Is this new focus helping or hurting young designers? 🌱 What role do rentals and the second-hand market play? 💻 Is the virtual fashion space changing the game? RSVP using 🔗 in my bio or head to @shesaysams Sustainable Fashion & The Circular Economy is hosted by Kerrie Finch (futurefactor) @kerriefinch. 🗣Speakers include: Melissa Wijngaarden (Project Cece)@project_cece Amber Slooten (The Fabricant) @the_fab_ric_ant Akvile Varnelyte (NOWATCH) @thenowatch Mariette Hoitink (House of Denim) @house.of.denim Roosmarie Ruigrok (Gemeente Amsterdam) @roosmarieruigrok #fashion #sustainability #sustainablefashion #circularfashion #circulareconomy #circularity #shesays #shesaysams #shesaysamsterdam #womenonstage #femaleleadership

So this happened☝🏽My book has officially launched today and I can now say I'm a published author 😅✍🏼 The book is a collaborative project with 20 other inspiring women who each share their stories of how we became unstuck in our lives and our business. I will probably not win the next literature award but I did write this from the heart and with deep honesty. I hope this helps other women in similar situations feel less alone and more supported. I hope this helps them find their way back to their true self and create the life they want 🚀 💥 FOR TODAY ONLY the book is only 99p on Kindle. ALL PROCEEDS from every book sold on Amazon will be donated to the @wonderfoundation charity which supports women and girls through education by providing training, mentoring and empowering spaces for women to succeed 💪🏼 See link in my bio. Maybe it would make a great Christmas gift 😄 Tagging my success sisters 🙌🏼 @littleolivesocial @big.impressionhq @original_becks @janemackcoaching @vbconnect @anabelmorterodenas @claire_white_coach @jarsofjoywithkarennicholson @kerry.jones.coaching @hannahmckimmcoaching @kerynpotts @lucyciaramella @katharinegillam1 @reclaimmylifenow @melwakely @hannah_pekary_coaching @instarosieb @andreacallananvoice #newauthor #booklaunch #stepasideandrise #lionstarsocial #paidsocial #paidsocialspecialist #socialmediastrategist #instagramadvertising #facebookadvertising #googleadvertising #sustainable #sustainablebusinesses #ecommerce

It's been on the cards and now it's here: Reels Ads 🎬 You can now use this format in your paid campaigns to get in front of bigger audiences with fun, interactive content that you've been seeing lots of organically 👯‍♀️ Reels ads will be full screen and vertical, similar to ads in Stories,. They will loop and can be up to 30 seconds as with the organic format. Users can comment, like, view, save and share Reels ads 👍🏼 Reels ads will appear in the Reels tab, Reels in Stories, Reels in Explore and Reels in your feed. Once a user taps into a reel from Stories, Feed, the Reels Tab or Explore, they will be in a reels-only feed that scrolls vertically. Look forward to testing this out with my clients 👏🏼 #instagramreels #reelsads #instagramads #lionstarsocial #socialmediamarketing #socialmediamanager #digitalmums #digitalmum #socialmediasuccess #socialmediatrainer #socialmediaconsulting #socialmediastrategist #socialmediatraining #socialmediaservices #socialmediaforbusiness #facebookmarketing #facebookads #instagramforbusiness #digitalmarketer

🎉 Really enjoyed my first @clubhouse today as a guest with the lovely @digitalmums co-founders, Nikki & Kathryn Audio social networking is the new emerging platforms and maybe more suited for camera-shy peeps like me. So I pushed myself to get uncomfortable and talk in a spontaneous, new environment and it was FAB! Unscripted and thought-provoking, a room of inspiring listeners who asked great questions. I hope to join more of these rooms. For those who have social media questions or just want to chat about anything social media-related, drop into the friendly Social Media Surgery from the Digital Marketing UK Club 👋🏻 If anyone has a room or club they've found interesting, let me know 👇🏼 #lionstarsocial #socialmediamarketing #socialmediamanager #digitalmums #digitalmum #socialmediasuccess #socialmediatrainer #socialmediaconsulting #socialmediastrategist #socialmediatraining #socialmediaservices #socialmediaforbusiness #facebookmarketing #facebookads #instagramads #instagramforbusiness #digitalmarketer #clubhouseapp

NEW | Instagram is letting you go Live with up to 3 people instead of 1. This can help you: 💥 Reach new audiences with the right co-hosts 💥 Add value with Q&As, collaborations, tutorials, expert advice Watch out for more interactive features within Live - Shopping, audio and moderator controls 🎤 Does this sound a little familiar to another new platform that's just launched? 🤔 Thanks for the heads up @thetwolauras 👏🏻 #lionstarsocial #socialmediamarketing #socialmediamanager #digitalmums #digitalmum #socialmediasuccess #socialmediatrainer #socialmediaconsulting #socialmediastrategist #socialmediatraining #socialmediaservices #socialmediaforbusiness #facebookmarketing #facebookads #instagramads #instagramforbusiness #digitalmarketer

NEW! Instagram guides 👀 Instagram has launched a new format to share and consume curated flow of posts with commentary. This could work great as a step-by-step guide, tips, and recommendations. What I really like about this feature is how easily you can repackage and resurface previously created content that might have otherwise been hidden in your old posts (format no.3) The 3 guide formats are: 📍Places: Recommend places in your city and beyond 🛒 Products: Recommend your favourite products 📱 Posts: Recommend posts you created or saved ✔️ You can create your Guide by clicking the Plus icon in the top right corner of you Profile. ✔️ You can access Guides the Profile view and search in the Explore tab (not everyone will see this yet) ✔️ You can easily share to your feed or Stories. If you can't see it on your Profile yet, hang tight - it will be rolled out soon to everyone. Have you used Guides yet? I'll be giving it a go soon. #socialmediastrategist #FacebookAds #facebookadsmarketer #newfeature #instagramguides #socialmediatips #socialmediamarketing #instagramads #instagramadsmanager

✨Happy birthday to my funny, food-loving mini chef who is never at a loss for a comeback. We ❤️you baby boy.

ＳＣＨＯＯＬＩＳＯＵＴ \\ Today is the last day of school in the NL and once again, we have the pleasure of having the kids with us at home 😬 This summer will not be the one we planned but I'm grateful that we still get to have some adventures and I know we're very lucky compared to many. Hope you get to enjoy your summer wherever you are ☀️ Stay safe 🙏🏼 #summerlikenoother

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Humanizing brands for more meaningful connections

My 15-year digital marketing career on the brand and agency sides has now led me to a focus on social media strategy and management.

I bring depth and understanding of your audience so they can love your brand as much as you do. I can help your brand make connections that bring true value to your business and go beyond superficial follower numbers.

Through the award-winning Digital Mums Social Media Management Associate Programme, I developed, delivered and managed social media channels and campaigns for an online business over a six month period. Using industry best practices, my efforts exceeded all KPIs, achieving a 6411% increase in impressions on Twitter and a 3142% increase in impressions on Instagram. Engagement interactions also increased and Followers more than doubled.

I’m an energetic, empathetic and passionate brand ambassador. I love the impact social media brings to storytelling and the immediacy and relevance to its audience. I am curious about the world, our communities and how technology can have a more meaningful impact on our lives.