17/12/2021
Every business owner wants to grow on instagram. But the question is how you do it? Here we point out 4 topics to grow your instagram account!
1. Engagement
If you’re using Instagram for business, you know it’s more than just a platform for saving all your cutest product pics. It’s a powerful tool for building your brand and cultivating an audience online.
But to reap the rewards, you don’t just need an audience: you need engagement. You need comments, shares, likes and other actions that prove your content is resonating with the people who see it.
2. Post stories
Work backward with your posts. Establish what you want your user to do, what you want them to know, and then figure out how you can share that in a story. If you start with your goals and message, they’ll be clearer from the start.
This is especially important on Instagram stories! You know how quickly you can skip through stories and you’re not the only one. Users move 41% faster on mobile than they do on desktop! Before you hit post on that story, make sure the message is clear.
It’s all about consistency. Use these tactics consistently and you’ll start to see your Instagram audience increase.
3. Captions
Captions are more powerful than you think especially to grow Instagram followers! Though Instagram is a visual platform, a lot depends on the captions when it comes to engaging users. Aren’t we all guilty of choosing images and videos that go well with the caption in our minds?
4. Hashtags
One of the most tried-and-true ways to get followers on Instagram is through hashtags. For years hashtags have served as an essential tool for discovery and allowed us to extend our social reach. As a marketer, you want to build your community by gaining followers and hashtags provide just that.
You have to find hashtags that people in your target audience are more likely to check. If a relevant connection is made, these users will be more likely to follow your account. Unique, branded hashtags are one way to group posts around hyper-relevant content to your brand and campaigns.
In the next topic we will highlight the engagement part 👀