Charly PR

31/01/2025

Kick-off at , creators of De Verraders, .avrotros, and ! 🎬 Swipe for a behind-the-scenes look…
Since last summer, we have been working with IDTV to further strengthen their . An interesting strategic process led to valuable insights, which we have translated into concrete initiatives.
This week, the IDTV communication team together with our very own and Mark presented the plans to the entire company.
A big thanks, to the entire IDTV team for the great collaboration and enthusiastic responses! 🙌

16/01/2025

Vanaf nu geven we ook online - een instapversie van onze volledige training vol praktische tips, waarin je o.a. leert:
✔️ hoe journalisten werken en hoe je een win-winrelatie met ze onderhoudt
✔️ hoe je je voorbereidt op het verwachte en omgaat met het onverwachte interview
✔️ tips & tricks om je key messages goed over te brengen en om te gaan met lastige vragen en valstrikken
✔️ specifieke aandachtspunten voor het schriftelijke en audiovisuele interview

Voor wie is deze training? Voor iedereen die direct of indirect betrokken is of kan zijn bij interviews, zoals:
🎤 Huidige woordvoerders (met weinig tot gemiddelde ervaring)
🙋🙋‍♀️ Potentiële corporate woordvoerders
💡 Potentiële expertisewoordvoerders (vakspecialisten / thought leaders)
👊 Leden van het leiderschapsteam (C-level)
💻 Marketing-, communicatie- en PR-professionals
🚨 Je hele crisiscommunicatieteam
🎙️ Individuele persoonlijkheden die met media in contact kunnen komen

De trainers zijn ervaren PR-professionals en mediatrainers van Charly PR. Zij beantwoorden ook met plezier je vragen in de afsluitende Q&A.

Extra troef: deze training geeft je ook een voorproefje van (en korting op) onze volledige mediatraining op maat, waarin je de opgedane kennis grondig met ons inoefent in functie van jouw noden en boodschappen.

📅 De eerste sessies vinden plaats op 23/1 (10u), 28/1 (15u) en 30/1 (13u)

Meer weten of inschrijven? Link in bio.

We hebben er zin in!

07/01/2025

Practice what you preach! As our client IDEWE reminds us: if you’re at a desk all day, make sure to move and switch up your posture regularly. So that’s our new year’s resolution: to get up and do a quick stretch/workout every hour. Nobody wants a dead butt! 🍑🧘🏼‍♀️

09/12/2024

We did it! We are the ‘Small & Mid-Sized ’ of this year’s . It was with huge pride and excitement that we took the stage last Friday in Berlin to receive this wonderful recognition. 🏆

As a local agency from the relatively small Benelux market, winning such a prestigious award on a European level is a wonderful recognition of our repositioning and rebranding in 2023. To see the pillars of our DNA impress the jury of one of the most prestigious European marcom awards, makes us unbelievably proud.

A huge thank you to our whole team in Belgium and The Netherlands, our clients and everyone who contributed to this huge milestone for our agency. What a boost for 2025! ✨🥂

19/11/2024

Proud to announce that we are working with , global leader in temperature-controlled warehousing and logistics. We had a behind the scenes look at Lineage’s massive state-of-the-art 1&2 in Rotterdam. With more than 40,000 m2 of cold storage – at minus 24°C 🥶 – we saw firsthand the impact automation is having and how Lineage is leading the way in safety, sustainability, and efficiency!

Big thank you for the informative tour to team

11/10/2024

Two days of exploring exciting PR opportunities with more than 25 journalists, editors-in-chief, production houses and influencers: Mission ‘annual .dubai press event’ more than accomplished 💥!

We ended the event at in Brussels with a delightful afterwork and dinner. A huge thank you to everyone who made this a success! 🌎✈️

04/07/2024

Want to get an idea of how your team would experience a Charly PR simulation?

A while ago we tested this updated training on our colleagues, as part of our Academy. In a new blog, specialist trainer Karolien Hessels takes you back to that afternoon: a three hour rollercoaster full of challenges an actual crisis may someday throw at our consultants - and/or your comms team: management pressure, tight deadlines, (social) media unrest, pushy journalists, and even a stressed-out-clueless receptionist.

Interested in knowing more about this training or our general crisis comms and training services? Let us know!

https://www.charlypr.com/en/news/blog-our-colleagues-line-fire-crisis-simulation

In the world of crisis management, nothing is as valuable as experience and practice. At Charly PR, we understand that theory only gets you so far; the real test comes when the pressure mounts. That’s why we love to dive deep with clients into real crisis simulations. This sharpens their skills fo...

13/06/2024

Seeing your own innovation shine in more than 30 media, including , AD.nl and key verticals: who wouldn't sign up for that?

Our team achieved it during a great collaboration with the creator of the new cycling app . The result: 25,000+ app downloads and... a healthier Holland!

Announcing the launch of their cycling app big time in the Dutch press: Toertje had the dream, we made it come true. And how! More than 30 publications (including premium lifestyle magazine Linda.) wrote about it. And their readers downloaded the app en masse. Read the full story below. NEED HELP WI...

24/04/2024

From the tranquil Japanese Garden in Hasselt to the lush Botanical Garden De Hortus in Amsterdam, we created an unforgettable experience for our client, Audio-Technica, and the Benelux media. 🎧

It was an absolute honor to host this media lunch and to introduce more than 20 Belgian and Dutch journalists to the essence of Audio-Technica's natural sound & the people behind the brand. On to the next one! 🥢🍣

22/03/2024

The word is out! Our Dutch team has welcomed two new members. Say hi to Mark and Hannah (both on the left of the pictures). 🙌

With his rich international background and extensive expertise in consumer PR, corp comms and crisis comms, Mark will be filling in the position of Managing Director.
Hannah has just started her professional journey, and is working on clients like HOKA, Dole, Hasbro, Action.

So excited to have them on board!
😍😍

16/02/2024

NEW BLOG IS UP 🙌

🎤 Not losing sight of your key messages, regardless of the question thrown at you, is very important. But you don't want to come across like a cold robot, endlessly repeating the same answer, either. Finding that balance between preparation and authenticity, is a key skill which often requires thorough training.

Visit the link below for more golden tips for aspiring spokespeople by our MD and media trainer Karolien – including examples of good and bad spokes in the past.

https://bitly.ws/3d7c8

22/12/2023

2023 was the year of AI. So we put its power to the test.
With a simple prompt: 'turn us all into Christmas elves'. Turned out we had to help our virtual friend a bit - a lot actually.
But in the end it got a unanimous 'approved for Christmas Card' rating with the team...

Can you spot who is who?

If you need a hand, check out the 'human' versions of the pictures on our 'about' web page.

🌟 Happy holidays and cheers to 2024! 🌟
Team Charly PR

(Tessa, Karolien, Johan, Camille, Merel, Dominique, Hannah, Mariëlle, Marcella, Nina, Annelies, Bo, Ellen, Anouk, Christina & Margaux)

26/09/2023

We've all grown up with iconic toys and games like Monopoly, Play-Doh, Twister and My Little Pony.This weekend Hasbro, the magic maker behind these brands, celebrated the joy of play during the Hasbro Spelen in the heart of Almere's city center. Gemeente Almere was selected as the host following a competition among five municipalities 🎈🎪

It was a sun-soaked day bursting with joy, play and togetherness. We truly experienced firsthand how 'the joy of play brings everyone together' and enjoyed putting Hasbro in the spotlight 🌞

Thanks to everyone who joined and contributed to making this day absolutely unforgettable!

03/07/2023

It's time to vote for the host of the !

For a century, Hasbro has been bringing people together through the joy of play, and it's time to celebrate this now! 🥳 We’re proud to announce the launch of the Hasbro Spelen (Hasbro Games), where people of all ages can come together to experience the pure pleasure of play. Whether you're a fan of Peppa Pig, My Little Pony, Transformers, Nerf, or Monopoly, there's something for everyone to enjoy 🦄🐷🤖🤩.

Leading up to the event, several Dutch municipalities had the opportunity to apply for the chance to host the Hasbro Spelen 2023. After careful consideration, Dordrecht, Nieuwegein, Laren, Arnhem, and Almere and have made it to the shortlist.

Now, it's up to everyone in the Netherlands to decide where the Hasbro Spelen will be held. You can vote at www.hasbro-spelen.nl until 22nd July.

We can't wait to see everyone at the event in September!

Many thanks to Hasbro.

15/06/2023

Thrilled to announce that a ‘Tribute to the Hothead’ for , a KesselsKramer marketing campaign boosted by a Charly PR media strategy, has won a prestigious award. The best proof that, if done right, marketing + PR = 3 🏆

Congratulations and many thanks to the team at KesselsKramer and Hasbro.

Marketing and PR campaign wins 'Leisure' category The ‘Tribute to the Hothead’ campaign for Monopoly, a brand by toy manufacturer Hasbro, has won a prestigious SAN Accent Award. The marketing campaign, created by creative communications agency KesselsKramer, revolved around the benefits of argui...

08/05/2023

Een gevestigde waarde in de Benelux-communicatie die na drie decennia van naam verandert? Daar wilde Marketing Report | Nederland meer over weten. Lees nu het hele interview met Karolien Hessels, onze Managing Director, over onze rebranding.

LTVPR Benelux wijzigde op 23 maart 2023 zijn naam in Charly PR. Karolien Hessels is Managing Director

30/03/2023

Did you know that Charly Lammers van Toorenburg – hence our old name LVTPR – founded our agency back in 1994? But there are many more reasons why we’ve chosen ‘Charly PR’ as our new name.

🔦 As a given name, it echoes our personal and no-nonsense partnership attitude.

🔦 It also reflects character and confidence with a playful, fresh and adventurous twist.

🔦 It’s the perfect blend of corporate and lifestyle characteristics that fits seamlessly within our positioning.

🔦 The initial letter C, one of the cornerstones of our branding, represents our belief in the power of communication which we use every day to make a real impact for our clients.

🔗 https://www.charlypr.com/en

27/03/2023

“What was once a PR agency for tech and IT has grown into an agency specialized in and , with expert teams in crisis comms, internal comms, thought leadership, product PR, influencer relations and digital & content marketing. With Charly PR, we finally have a name, branding and website that reflect our positioning.” - Karolien Hessels, Managing Director Charly PR.

👉 read the whole story on http://bitly.ws/CaUR