AndBloom

Founder of AndBloom, photographer and writer of the book AndBloom - The art of aging unapologetically I am Denise (45), friends call me Dee.
(5)

I am a photographer fueled by compassion, curiosity, and a drive to change the current view of society on aging. In my younger days, I worked as a fashion model. Living in Milano, Paris, and London, I traveled the world to work for many clients. When I was 25 I moved back to the Netherlands to become a photographer. After finishing art school at 29 I started working as a photographer and loved eve

ry minute of it, I loved fashion, beauty, and taking pictures of beautiful people. I worked all over the world from Tokyo to New York, from Capetown to Seoul. The years passed by and while approaching the ‘BIG 40’ I began to notice a certain dissatisfaction about aging, especially amongst women. Exploring this dissatisfaction in my work and private life, made me realize that it occurs not only in women over 40 but also in many younger women. Young women that worry about getting older, middle-aged women who think they no longer count after a certain age. Women, young and old(-er), that follow (the often) unrealistic example of the (social) media. The anti-aging campaigns using models barely over the age of 20, or Hollywood women that have everything ‘done’ to look younger. It can be, of course, a bit confusing, looking at celebrities your age that look at least 15 years younger than you do because of great light, filters, Botox, fillers, or other (radical) facial treatments. Giving birth to my son at 40 changed my perspective. An awareness came over me, I call it ‘motherhood’. Everything that was once important to me was suddenly less important. If someone had told me 5 years ago that I would be a mother one day … I would have declared them crazy. During early motherhood, I was given time to think about my work. I decided to give it a new, more meaningful direction. On an empty Thai beach, during endless walks with my 2-year-old son, I decided to start this new project. An awareness came over me, I call it ‘motherhood’ and growing up. On an empty Thai beach, during endless walks with my 2-year-old son, I decided to start this new project called AndBloom. It was also on that beach I realized I was having a kind of identity crisis. I no longer felt very young but also not old, yet I didn’t belong to the youth in my early forties, but I didn’t feel middle-aged either. I felt I was at a turning point in my life, physically and mentally. Talking with women around me made me realize I wasn’t the only one feeling like this. Many women feel a turning point around their 40’s and it’s not at all negative. 40-Something is a great age, you are old enough to know what you want and you still have time enough to do whatever you want. I know women that started new companies, women who started a new education, made a career switch, had another baby (or 2), changed husbands or left for a solo trip around the world. AndBloom is an age-positive community, I photograph women of all ages over 40, beautiful, real women, to capture the beautiful journey of aging.

08/12/2024

And remember that you are loved. ❤️

08/12/2024

This is Herma. Portraying her was a profound inspiration to me. It’s not every day that I have the privilege of photographing a stunning woman in her 90s. I am beyond grateful that she chose to be part of AndBloom, sharing her story to inspire women around the world.

A few days after our photo shoot, I found an envelope in my mailbox at home. Inside was a handwritten letter from Herma, expressing her gratitude. She wanted to thank me and my team for what she called an “unforgettable afternoon,” describing how a whole new world had opened up for her in my studio. Alongside the answers to some questions I had sent her earlier that week, Herma included a heartfelt message she wanted to share:

Herma: “I would like to give the following message to the women who follow you:
Listen to others. Be genuinely interested. Don’t judge too quickly—embrace others with love. Of course, you’ll face disappointments, but try to see things from a new perspective. Ask yourself why you feel dissatisfied. Sometimes, the issue lies within you, not with the other person.

When I became a widow 31 years ago, I began exploring new paths while raising my family of four children. I learned to play bridge, attended the theater more regularly, and started volunteering. My advice to all women: continue to enjoy life and invest in the people around you.”

photography

05/12/2024

When someone asks me, “What’s your best aging tip, Dee?” I pause for a moment and reply, “Hang out with older women.” Find a muse, a crone, a sage, or a guide—they hold the wisdom. They’ll show you that aging isn’t something to fear; it’s just living.

The absence of older women’s faces in media, magazines, and advertising is part of a toxic cycle. When society doesn’t celebrate or appreciate female elders, fewer women feel inspired or empowered to step into that role. It’s no surprise—if something isn’t valued, who would want to embody it?

Humans are social creatures. For personal growth and fulfillment, we need to identify with meaningful roles at every stage of life. This connection gives us a sense of purpose and belonging. If young women have no positive examples of aging, it’s natural for them to find the process intimidating.

Now, as for my second, third, fourth, and fifth-best aging tips? Let go. Love yourself. Listen to your heart. And laugh—often and loudly.

Oh, and number six? Own who you are, because you absolutely rock. 🤟🏼

Have a happy, vibrant day, everyone. 🤩

Muse in the 📷:

02/12/2024

Last week was another one for the books (aren’t they all?). Yesterday, I took a photo of Finn in the dunes with an autumn leaf in front of his face because I had taken a similar photo in October 2018. I recently came across that old photo and decided to recreate it this weekend (photo 2 just turned 9, and photo 3 just shy of 4 years old).

I visited Pien van at Pan Amsterdam and also got acquainted with work. I had the honor of portraying a beautiful woman, for the new book, where is providing me with amazing help.

I had my second Morpheus8 treatment at .nl with stunning results. At home, I focused on skin pampering with the delightful products from and wore the Pinzo coat (photo 1) when it was cold—because, just like my mood, the weather swung from one extreme to the other this week. Luckily, the slippers from warmed my cold feet, and I felt gorgeous in the lingerie from paired with a beautiful kimono from . Not to mention the stunning flowers from

Wishing you all a wonderful new week. I hope this week will be equally as wonderful both for you and for me. 🩷

17/11/2024

And just like that, 🫰🏼 Finn turns 9 today, and the incredible adventure continues. I feel blessed and thankful to live this wonderful experience of motherhood. It’s definitely not always easy and fun, but it’s heartfelt, intense, and treasuring most of the time. Thanks to Finn, I know what love is—before I had him, I absolutely had no clue. I am forever grateful. ❤️

13/11/2024

At 52, I feel settled in a way I never thought possible. There’s a perspective that only comes with time—the kind that lets you step back and see everything, even the tough moments, as essential parts of who you are. I feel more like myself than ever, with the little insecurities and doubts of my younger years giving way to a quiet confidence.

Of course, mornings aren’t as easy as they used to be. I feel a bit stiff when I get out of bed, and menopause has brought a few extra challenges, especially with those hormonal swings. My partner bears the brunt of them—I’ve developed a bit of a fiery streak with him! But we laugh about it, finding ways to roll with the changes.

If I could, I’d tell my younger self to worry less, to follow her instincts, and to stay true to herself. She was doing just fine, even if she didn’t always see it. I’ve learned that each choice and every misstep adds up to the life you live now, and that’s a life I wouldn’t trade.

The little joys have become my essentials. I keep my skin hydrated, always wear sunscreen, and can’t go without my favorite Neroli-cleansing oil. Makeup isn’t for every day, but I love curling my lashes—a tip from a makeup artist friend. And though I’m not one to go out much, I’ll still search for the perfect dinner spot or indulge in a Rick Owens search.

I feel 52, and that feels good. Each year is a gift, and I’m grateful to spend it in good health, surrounded by people I love.

🌸

12/11/2024

Wow, what a week! It was one for the books. I had two British beauties over for a photo shoot. By now, it’s no secret—I’m working on the “AndBloom 2.0” book, which I plan to publish around my 50th birthday (so, next year 🎈). For this project, I had and in front of the camera. I’ve been following both of these ladies for a long time with great admiration. I also visited the printing house with my graphic designer, Yuri which really helped bring the concept to life—at least in my mind. 💭 Of course, is doing all the styling for the new photos, and we’re mostly just having a lot of fun together. I love working with my bestie because she knows exactly what I want, need and seek for this new book baby.

I also took a bit of time to relax this week, taking a lovely beach walk with Finn and Socks. Socks got so dirty that she needed a bath right afterward! In the spirit of relaxation, I gave my skin two facial cupping massages this week with products, painted my nails in “Sunburst Red” from and spent plenty of time playing with words.

I received a beautiful, lush bouquet from (hoping it lasts two weeks) and finally got to wear my cozy new winter coat from 🌸

Happy Tuesday ladies!

07/11/2024

It’s such an incredible privilege to be Finn’s mother. The older he gets, the more fun it becomes. Lately, he’s been telling me how much he enjoys history at school. Learning about the past, different eras, events, centuries like the Middle Ages. And as I chat with him, and he comes home bursting with stories, I remember how much I loved history as a kid, too—I even wanted to study it until well into high school. I still love reading books about the past and reflecting on my own history.

So, in the spirit of history, here’s a little glimpse into my family’s story on my mother’s side. She was born in 1949 in Bandung, Indonesia, where my grandmother was from. During the post-war years, my grandmother met my Dutch grandfather. Together, they had three daughters in Indonesia; my grandmother also had a son from an earlier relationship, and later, after moving to the Netherlands, they had another son.

My mother was nine years old when they were repatriated from Indonesia to the Netherlands. Life wasn’t always easy after the move, especially during those early years of her childhood. She could write a book about it, but I’ll spare you that for now.

They say that sorrow and trauma can impact a family for generations, that pain is often unconsciously passed down, repeating itself in subtle ways. The struggles of one generation can echo in the next, showing up in familiar fears, unspoken anxieties, or even patterns of behavior. It’s as if we carry fragments of their experiences, reliving parts of their story without realizing it.

When I think about my family, it doesn’t always bring up pleasant emotions, which is unfortunate. Life hasn’t been easy for my mom but it’s also wasn’t for my grandmother. But by recognizing some patterns, I can try to break the cycle, honoring my past while choosing a new path forward for myself and my son.

In any case, I’m very proud of that little piece of Indonesia in my heritage. I just wish I’d inherited that beautiful tan. 😆

05/11/2024

Do you ever scroll all the way back to the beginning of your feed? Mine goes back six and a half years with almost daily posts. This was the first selfie I posted on my feed, along with the very first portraits of my mother and and other “Bloomers,” the first quotes, and flowers.

Yesterday, I had a photo shoot with at home that made me so happy. Sometimes in life, you drift off, get distracted, or feel less on point. But then something crosses your path, or something happens that brings you back to where you left off.

I’ve missed my camera, but one thing is certain: I’ve never lost sight of the mission all this time.

1. First selfie — remember feeling awkward
2. Mom — my greatest example
3. Blooms 🌸
4. Bestie
5. Bloomer shoot with
6. Quote
7. Bloomer shoot with Willemijn
8. Quote
9. Bloomer shoot with Jose
10. Also started my website from the start:

www.andbloom.amsterdam

11. From the shoot with Willemijn
12. On my 43rd birthday in Paris
13. Bloomer shoot with Jose
14. Blooms 🌸
15. Bloomer shoot with
16. Quote
17. Another awkward first selfie

Ps: I love my life

02/11/2024

Dee, you don’t need makeup—nope, I know I don’t. But I choose to wear it. Whether I go without makeup or put it on, each day offers a choice. Sometimes, it’s my shield for emotions, a remedy after a sleepless night, or a way to cope with grief. Other times, it’s pure joy, a moment of freedom, a creative outlet, or simply a fun challenge. Whatever the reason, makeup or not, it’salways an authentic reflection of me.

30/10/2024

Dear 10-years-younger self,

In about three short weeks, you’ll become a mom. Your whole world will turn upside down, and everything will be forever different. You’ve just turned 40, but I can tell you, as I approach 50 now, that life only becomes more beautiful. And it’s not just because Finn will come into your life. Your whole life will become richer, calmer, and more fulfilling.

In 2018, you’ll start a photo project called “AndBloom,” which will become your second “baby” because having a second child won’t be possible after your miscarriage. This will be deeply sad for you, but Finn will give you all the love you need, and you’ll be able to pour all your love into him and AndBloom.

Motherhood won’t always be easy; your life will change completely, and you must adjust. There will be times of profound fatigue, loneliness, and even sadness. But in return, you’ll experience so much warmth and affection.

Each year, your bond with your son will grow stronger and more memorable, and you’ll feel increasingly complete as a mother and woman. Many things that used to trouble you will no longer matter as much.

Ten pictures today, all of them shot in October, ten years in a row—photos of growth, of you as a woman, as a mother of Finn. I’m immensely proud of you, everything you’ve achieved, and how hard you’ve fought to reach this point, the woman you became. Alongside full-time motherhood, you’ve built a beautiful business. I love you.

28/10/2024

Travel Slides Today. I had a lovely weekend in Brussels with my loved ones. Something is refreshing about stepping away from daily life, even for two nights. I love these quick getaways; they remind me of the days I traveled often for work. Hotel rooms feel so cozy, like mini-homes with everything you need and adventure within reach.

Brussels is a delight—the weather is perfect, and what a stunning city! A stroll through town, from the bustling shopping streets to sights like Manneken P*s and the beautiful Grand Place, was a treat. The old city center does justice to Brussels’ reputation as the capital of Europe.

Two nights away were enough to recharge, and we headed home today, where the forecast promises more beautiful weather this week. This autumn is gorgeous, though I can’t help but worry about how warm it is—23 degrees on October 27!

The signs of global warming are apparent, and thinking about it fills me with unease. The thought that global warming will change the world in the future—and that Finn may have to deal with the consequences—grabs me by the throat. Maybe the season just shifted? Considering that summer took so long to arrive this year. Could it be?

Have a lovely new week, everyone!
social

22/10/2024

Life is an unceasing flow of learning moments, and when a lesson hasn’t yet been learned, the same lesson in a different form is offered to you again and again until you understand what you need to learn. Sometimes it’s exhausting, but probably truly necessary. 🤨

This week, I had the esteemed visit of Pien with Preta, a piece I’ve long waited to purchase for myself. Beautiful flowers were brought once again, I tried on the first of a new series of one-of-a-kind AndBloom kimonos, Finn wore his “Russian hat” (as he calls it) for the first time,
hugely admired Finn for his creativity, we finally got the terrace fences after two years, I cuddled with Finn and Socks, had a meeting at 10Days (a fun clothing brand), replaced the mirror in my bathroom with a vintage painting, came up with a fabric print, had a wonderful podcast recording with Vera and worked on “The Guide.” It was a nice week.

19/10/2024

If I had a warning label, it would definitely say “Fragile, please handle with care.” I’ve always been sensitive, perhaps more than I let on, and life has a way of demanding a certain toughness. But inside, there’s a tender side that feels deeply, so a little caution never hurts.

What makes me happy? Being with my children is still at the very top of that list—watching them grow, following their lives, even on Instagram, fills me with pride and joy. Creating things, too, makes me feel alive. And my dog, Peppi—he’s this unexpected blessing, a gift from life when I didn’t even know I needed it. Nature, of course, always brings me joy. It’s my sanctuary. And helping people out? That’s a simple but profound source of happiness.

If I could send a tweet to my younger self, it would be short and sweet: ”Hi dear, don’t take it all so seriously, and it’s really okay to choose for yourself.” I think I spent too much time worrying about what others thought and not enough time listening to my own voice. But that’s part of growing, isn’t it?

The best and worst parts of aging? Well, the best thing is realizing that beauty has very little to do with skincare or the absence of wrinkles. There was a time when I was obsessed with hiding those little signs of aging—dyeing my hair, trying to keep the lines at bay. But it didn’t bring much joy; it was just expensive! One day, I decided to cut my hair and let nature take its course. To my surprise, I found this beautiful white silver color. Now, I wear it proudly, and it matches the wrinkles perfectly. 😊 It’s freeing, really.

As for my age, I’m 62 now, born in 1961. On some days, I feel like I’m eighty, especially when the aches and pains set in. But there are also days when I feel like I’m back in my twenties, full of energy and curiosity. And when I’m playing with children, I might as well be four or five again. Age is such a funny thing—it’s in the body, sure, but it’s also so much in the mind.

Bloomer .r.i.s.t.a.j.a.n.s.e.n
Styling

15/10/2024

So proud to be on the podcast of Holy Moly Woman

14/10/2024

One of the most delightful surprises about getting older is realizing how much power, grace, and beauty come with age. Working in the fashion and beauty industry, it’s been incredible to witness the shift towards embracing older models. Women over 40 are no longer sidelined; they are celebrated for their strength, style, and success. With every year, I’ve discovered that life’s experiences—through family, work, and travel—only add to the radiance that comes from within. Confidence and a few wrinkles have become a mark of beauty that sells in ways unimaginable two decades ago!

Looking ahead, I would remind my 60-year-old self to stay inspired by creativity and the younger generation. I want to continue dressing in a modern-elegant way, making sure my eyes always reflect the joyful spark of my soul. I plan to be living proof that a positive mindset can carry you far, and I hope to pass that on to my grandchildren, just as I did with my 3 children.

If I could send a message back in time, I’d tell my younger self: never compare yourself to others. My mother always told me, “Comparison kills self-love and creativity.” Embrace the fact that no one can replicate your spirit, looks, voice, or life experience.

That’s your superpower!

04/10/2024

At 71, I certainly don’t feel my age at all. In my head, I’m still somewhere in my 30s, full of curiosity and eagerness to explore the world. I’ve never been one to sit back and coast through life. Leaning back? Not for me. As a Sagittarius, I’ve always been drawn to change, to new experiences that inspire me. Inspiration is my fuel—I find it in every corner of life: traveling, reading, following interesting accounts on Instagram, visiting museums. It’s rare that I have a dull moment.

Five days a week, you’ll find me at the gym, deep into my yoga practice or doing body pump. But when I’m not at the gym, I do a bit of exercise at home—though maybe not as much as I should (I could use a bit more discipline, I’ll admit!). But what I really love is walking. I walk a lot, and there’s something about the rhythm of it, the way it clears my mind and keeps me in sync with life.

If I could send a message to my younger self, it would be short and simple: “Take five.” One of my favorite albums is Dave Brubeck’s Take Five, and the wisdom of that phrase hits differently now. I wish I had told my younger self to slow down, to pause, to truly look around and appreciate the present moment. Life has a way of rushing us along, but it’s those pauses that make everything more meaningful.

When I think of my future self at 80, I imagine her still sparkling with energy and joy. I picture myself hosting dinner parties for my friends, visiting art galleries, catching a good film at the cinema, and making time for the theatre to enjoy a modern ballet or a compelling play. And of course, I’ll still be living in The Hague, my heart’s home, where every street feels familiar and full of possibility.

As for my greatest achievement? It’s not a trophy or an award, it’s something deeper. Having had a complicated childhood, I’m proud that I’ve grown into the independent, positive, and happy person I am today.

03/10/2024

Recently, I was scrolling through my feed, watching six years fly by in small square boxes. I always pause at certain moments, often reflecting on important events or milestones. That’s how I stumbled upon a post about removing my breast implants in October 2021—a true milestone.

I had my silicone breast implants removed because it no longer felt right to have them in my body. They had long surpassed their “expiration date,” as implants are typically meant to last around 10 years. Even though I had regular check-ups with a doctor who reassured me they were fine, I couldn’t shake the uneasy feeling. So, I decided to have them removed, and I haven’t regretted it for a single moment since.

Now, a few years later, with significantly smaller (and notably less firm and uneven) breasts, I feel at ease with myself—even when I’m often in my underwear on Instagram filming my “get ready with me” videos. My self-awareness has certainly evolved: I am perfect just the way I am. I deserve to be seen, no matter my appearance—regardless of my age, breast size, or even with my uneven breasts (and other signature Dee features). No one has ever noticed the size difference between my breasts—in fact, I’m probably the only one who sees it. But the truth is, there’s a cup size difference between my left and right breast. As a young woman, this made me incredibly insecure, especially because my breasts were also very small.

Due to my work as a model and the jobs I missed out on because of this “imperfection,” I was persuaded at 19 to get breast implants. And I was happy with them for a long time. They were beautifully done, the perfect size, and suddenly my breasts matched. But if I could go back in time, I wouldn’t do it again..

Today, when I look at my own breasts, I’m content. They’ve naturally grown over the years, became a bit saggier from breastfeeding, and they’re still just as uneven. But they’re mine.

Would I let myself be persuaded to do something like that again now, at 49? Society’s pressure for perfection is still as strong as ever, if not stronger. It’s no longer just about having perfect breasts—it’s about holding on to eternal youth. Honestly, I don’t know.

Adres

Amsterdam

Website

https://www.andbloom.amsterdam/

Meldingen

Wees de eerste die het weet en laat ons u een e-mail sturen wanneer AndBloom nieuws en promoties plaatst. Uw e-mailadres wordt niet voor andere doeleinden gebruikt en u kunt zich op elk gewenst moment afmelden.

Contact

Stuur een bericht naar AndBloom:

Snelkoppelingen

Type

Digitale maker

AndBloom | Denise Boomkens

AndBloom originated from my love for photography, fashion, lifestyle and consciousness. After I turned 40 I started to miss inspiring websites with a coolness and authenticity towards natural aging. #ANDBLOOM

“&BLOOM is a beautiful journey into aging. Photographer Denise Boomkens is (SELF-)portraiting fierce women over 40. A digital place for inspiration and recognition. The focus of &Bloom is on positive, beautiful and (here and there with a little help) natural aging.”

Do you have a question, comment or want to collab? Contact me directly – I would love to hear from you!

Love, Dee