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Holiday Traffic Is Coming. Is Your Website Ready?You’ve worked hard to get people to your website.The ads are running. P...
28/09/2026

Holiday Traffic Is Coming. Is Your Website Ready?

You’ve worked hard to get people to your website.
The ads are running.

People are clicking.

Your products are getting attention.

So naturally, you’re thinking, “More visitors means more sales, right?”

Not always.

Because getting someone to your website is only half the job.

What happens when they get there?

If the page takes forever to load, the checkout feels like a maze, or nobody follows up when they leave items in their cart, that hard-earned traffic can disappear without making you a single naira.

Instead of asking only, “How do I get more people to my website?”, start asking:
Can they find what they need quickly?

Is it easy to buy from me?

What happens when someone leaves without completing their order?

Can people searching for what I sell actually find my business?

Your website shouldn’t just receive traffic.

It should be ready to do something with it.

Before the holiday rush kicks in, take a look at where your sales system might be leaking, read through and find the gaps you can fix.

Stop waiting for November to start your holiday sales.With the holiday rush still a few months away, it’s easy to think,...
26/09/2026

Stop waiting for November to start your holiday sales.

With the holiday rush still a few months away, it’s easy to think, “I’ll sort out my ads, website and emails when Black Friday gets closer.

After all, there’s still time, right?

But waiting until November can leave you trying to fix your tracking, update your website, warm up your audience AND launch campaigns all at once.

And that’s when things get messy.

Instead, think about what your business needs to have ready before the rush begins.

👉 Check your tracking. Make sure your website data and pixels are working properly before you start spending more on ads.

👉Start warming up your audience.
Get people familiar with your brand now, so you’re not introducing yourself for the first time when everyone else is shouting about holiday offers.

👉 Test your checkout. Click through your links, forms and payment process. If something is broken, now is the time to find it.

👉 Get your campaigns and emails planned early. You’ll have more room to test, adjust and improve instead of rushing to get everything out.

The goal isn’t to make your September busier.

It’s to make your November and December less chaotic.

Because when the holiday orders start coming in, you should be focused on serving your customers, not discovering that your tracking stopped working two weeks ago. 😅

Read through and use this as your Q4 preparation checklist.

And if you’d rather have someone help you get your digital setup ready, send us a DM with “Q4.”

What Would You Do With Your Next Ad Budget? You’re getting ready to run an ad for your business, what’s your plan?I know...
25/09/2026

What Would You Do With Your Next Ad Budget?

You’re getting ready to run an ad for your business, what’s your plan?

I know you’ll say your plan is to run an ad, but here’s my question:

How do you plan to run that ad?

Do you plan to give uncle Mark your money and pray you get something good in return?

Or will you try to understand how you want your ad to go first?

Because if you’re like me, you don’t just want to spend money, but you also want to know what it’s doing.

This is why before you open Ads Manager, you need to decide what the ad is supposed to achieve, who you want to reach, and what you want them to do.

It’s only after you’ve answered these questions that you’ll go ahead to open Ads Manager.

If you’ve ever run an ad that failed because you didn’t know what you were doing, you understand how painful that can be.

That’s why we designed Create an Ad With Me.
In this program, we’ll plan your ads with you so that you’ll know what you’re doing and why.

Ready to stop guessing with your ad budget? Send us a DM and let’s create your ad with you.

What Exactly Did I Get for ₦30,000?' A Business Owner Asked Us This. “I spent ₦30,000 on this ad. What exactly did I get...
24/09/2026

What Exactly Did I Get for ₦30,000?' A Business Owner Asked Us This.

“I spent ₦30,000 on this ad. What exactly did I get?”

That was the question a business owner asked us after running an ad that brought plenty of views, but barely any customers.

She knew her product.

She knew how to sell.

But using Ads Manager was where things got blurry. 😅

You don’t need to become an Ads Manager expert, but, when your money is going into a campaign, you should be able to ask:

What are we trying to achieve?

Who are we paying to reach?

What happens when they click?

What are the numbers telling us?

Because you don’t need to click every button yourself.

You just need to understand what your money is doing.

Create an Ad With Me is built around that idea.

We help you work through your campaign so you can understand what you are doing rather than simply handing everything over and waiting for a report.

If you have been paying for ads but still feel lost whenever advertising comes up, let us change that.

Let’s help you build an ad you understand. Send us a DM to get started.

Don’t Just Spend on Ads. Understand Why They Work.Amaka had a good product.Her customers loved it. She had been selling ...
23/09/2026

Don’t Just Spend on Ads. Understand Why They Work.

Amaka had a good product.

Her customers loved it.

She had been selling through WhatsApp, getting referrals and posting consistently.

But sales had slowed down.

So she decided it was time to run an ad.

She set aside ₦50,000, created a simple graphic, picked an audience and launched.

After a few days, the ad had reached thousands of people.

But the orders she expected weren’t coming.

Now she had two problems: the sales were still slow, and she wasn’t sure what went wrong with the ₦50,000 she had spent.

This is why we designed Create an Ad With Me
Instead of struggling on your own, for ₦20,000, you work with us to build your next ad campaign.

We’ll help you understand the decisions involved. You can ask questions, learn through the process and leave with more clarity about what you are running.

Send us a message to see what this looks like for your business.

Five Questions to Ask Before You Spend Money on an AdBefore you put money behind another ad, pause for five minutes.Ask...
22/09/2026

Five Questions to Ask Before You Spend Money on an Ad

Before you put money behind another ad, pause for five minutes.

Ask yourself:

Who exactly am I trying to reach?

What am I offering them?

Why should they care?

What do I want them to do next?

How will I know whether the campaign worked?

These questions may sound simple, but they can save you from creating an ad just because you feel you should be advertising.

A good campaign starts before you open Ads Manager.

It starts with thinking.

Swipe through the carousel and use these questions as your next pre campaign check.

Monday Check-In: What Marketing Task Are You Avoiding? It's a new week!Let's do a quick check-in.There’s probably one ta...
21/09/2026

Monday Check-In: What Marketing Task Are You Avoiding?

It's a new week!

Let's do a quick check-in.

There’s probably one task on your to-do list that you've been pushing to tomorrow.

Maybe it’s following up with old leads.

Maybe it’s finally reviewing your ad results.

Maybe it’s creating that offer you’ve been talking about for weeks.

Or maybe it’s simply posting the content you already planned.

There's no judgment here. 😂

Tell us: what marketing task have you been avoiding?

Then make this your small challenge for today: spend 20 minutes moving it forward instead of waiting until you “feel ready.”

Tell us in the comments.

How Well Do You Know Your Ads? Part 4: Can You Explain Why You Chose Your Audience? If someone asked you, “Why did you t...
21/09/2026

How Well Do You Know Your Ads? Part 4: Can You Explain Why You Chose Your Audience?

If someone asked you, “Why did you target these people?” can you answer without saying, “That’s what I was told to do”?

There is nothing wrong with asking an expert for help.

But you should still understand the reasoning behind important decisions in your campaign.

Your audience should connect to the people your offer is meant for, the problem you solve and the action you want them to take.

When you understand this, you’ll be more confident when you review your results and plan your next move.

This is exactly why Create an Ad With Me focuses on building with you, not simply doing everything around you.

If you want to understand your next campaign better, DM “EXPERT HELP.”

Anniversary Story: Why We Created “Create an Ad With Me”One thing we have learned at DBG is that many business owners wa...
19/09/2026

Anniversary Story: Why We Created “Create an Ad With Me”

One thing we have learned at DBG is that many business owners want to advertise their businesses, but they do not always want to hand every advertising decision to someone else.

They want to understand what is happening.

They want to know why a particular audience was chosen.

They want to understand the message.

They want to have a say in how their money is being used.

That is why we built Create an Ad With Me.

For ₦20,000, we work with you to build your advertising campaign and understand the thinking behind it.

As we celebrate another year of DigitalBizGuru, we are also celebrating business owners who want to learn and take more control of their marketing.

If you have any questions, DM “CREATE AN AD”, and we’ll be here to help you out.

Don't Do This Just Because Others Are Doing It. You don't need to add every marketing activity to your to-do list simply...
19/09/2026

Don't Do This Just Because Others Are Doing It.

You don't need to add every marketing activity to your to-do list simply because everyone else is doing it.

You may be posting every day, jumping on trends, creating content for every platform and boosting posts because someone said that’s what businesses should do.

But is that really what you should do?
Before you add any other task to your list, ask: what is the result of everything I've been doing?

Marketing is not about looking busy.

It’s about making intentional decisions that help your business attract the right people, build trust, generate leads or make sales.

Swipe left to see some activities business owners should stop doing blindly.

Which one are you guilty of?

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