29/08/2024
Lessons From Saudi Arabia: Leveraging Nigeria's Vast Potential- A Call to Transform Our Tourism Industry
By Chibuikem Diala MIH
As global tourism continues to evolve, nations across the world are stepping up their game, transforming their natural and cultural resources into world-class attractions. A prime example of this is Saudi Arabia, which has embarked on an ambitious journey to redefine its image through monumental tourism projects under its Vision 2030. The question we must ask ourselves is: How can Nigeria, with its rich heritage and vast natural resources, take a cue from Saudi Arabia and develop landmark tourism projects that not only showcase our nation's beauty but also drive economic growth?
A look at Saudi Arabia's Vision 2030 reveals a blueprint for transformation and a template for global tourism.
Traditionally known for its oil wealth, Saudi Arabia has been diversifying its economy with a strong focus on tourism. The Red Sea Project, which includes Shura Island, is one of the most ambitious regenerative tourism projects in the world. This initiative aims to create a luxury tourism destination with 50 resorts across 22 islands, providing up to 8,000 hotel rooms by 2030. The resorts will be created using lightweight materials with a low thermal mass
Shura Island, the centerpiece of this project, is set to open in 2025 and will feature 11 world-class hotels, offering an unparalleled experience for visitors. Some of the prestigious brands include Edition, Fairmont, Raffles, SLS, InterContinental, Jumeirah, Miraval, Rosewood, and Grand Hyatt. This island will be a central hub of luxury, connected to the mainland by a significant bridge and offering a variety of international dining experience.
It is important to mention that Shura Island, part of Saudi Arabia's Red Sea Project, is rich in natural elements, including pristine beaches, coral reefs, and diverse marine life. The island is surrounded by clear, turquoise waters that host thriving ecosystems. The development aims to preserve these natural features, ensuring sustainable interaction with the environment. The island's natural beauty, combined with careful ecological planning, makes it a key destination for eco-friendly luxury tourism within the Red Sea Project.
This bold move by Saudi Arabia not only highlights the country’s commitment to sustainability and innovation but also demonstrates the power of visionary leadership in transforming a nation's economic landscape. No doubt, Nigerian leaders will find home, leisure and pleasure in these beautiful island resorts.
Nigeria, with its population of over 200 million people, stands as the most populous country in Africa. In contrast, Saudi Arabia, with a population of approximately 36 million, is significantly smaller in terms of population size. Yet, the difference in tourism vision and development between the two nations is stark.
Nigeria is blessed with diverse landscapes, from the bustling cityscapes of Lagos and Abuja to the serene beaches of the Niger Delta, the lush rainforests of Cross River, the scintillating lakes of the South East, and the ancient cultural sites like the Sukur Cultural Landscape. Despite these assets, Nigeria's tourism sector remains underdeveloped, contributing a modest 4.5% to the GDP as of the latest data from World Travel and Tourism Council (2021) compared to the global average of 10%.
To move forward, Nigeria's tourism leaders (National/Sub-national) need to take bold steps including visionary Leadership, investment in infrastructure, PPP, etc.
Like Saudi Arabia’s Vision 2030, Nigeria needs a clear, long-term strategy that prioritizes tourism as a key economic driver. This strategy should include ambitious projects that can put Nigeria on the global tourism map.
In furtherance to the above, developing landmark projects requires significant investment in infrastructure. This includes not only hotels and resorts but also transportation, security, and environmental sustainability measures.
To achieve this, Public-Private Partnerships is important. Nigeria’s tourism sector can benefit greatly from collaborations between the government and private sector, just as seen in Saudi Arabia’s Red Sea Project. These partnerships can bring in the necessary expertise, funding, and innovation. This will definitely require policies that inspire investors and not scare them.
Branding and marketing efforts have positioned the Red Sea Project as a flagship of Saudi Arabia's tourism ambitions, attracting significant foreign investment, interest from international travelers, and global media coverage. As the project nears its opening phase, the foundation laid by these strategic efforts continues to play a crucial role in maintaining its momentum and ensuring its success.
Given the above, rebranding Nigeria as a must-visit destination is crucial. This involves leveraging digital platforms, storytelling, and targeted campaigns to attract international tourists.
Also, as seen with Saudi Arabia’s emphasis on regenerative tourism, Nigeria must prioritize sustainability in its tourism development. Protecting our natural and cultural heritage is not only crucial for the environment but also enhances the appeal to conscious travelers.
Nigeria stands at the cusp of a tourism revolution. By drawing inspiration from Saudi Arabia’s bold initiatives, we can unlock the immense potential that lies within our borders. The time to act is now—let’s build a tourism industry that not only reflects the richness of our culture and natural resources but also drives sustainable economic growth for future generations.
Chibuikem Diala MIH arpa
Executive Director, IHTEF—The Hospitality Summit/Industry's Premier MICE Platform and Intellectual Marketplace.
[email protected]
Video ©Red Sea Global