25/08/2021
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The world of online marketing is very overwhelming, especially for those business owners in Nigeria that have only focused on traditional form of marketing, even till this point when there have been a huge revolution in the world of internet.
It can be a lot of information to absorb and naturally, mistakes are going to be made when doing online marketing.
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Many online marketers complaint to me about thier inability to sell and make good profits online and then they possibly give up after 3 months of hard trying and hitting a big black wall.
Making mistakes online is inevitable,but it's very important that you learn from your mistakes and know what works and what doesn't.
Now here are the MISTAKES you could be making;
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To put simply, online marketing can deliver amazing measurable results when done in the right way.
This does not mean that older and more traditional advertising methods have gone into extinction. The truth is that they still work to some extent, but cannot just be compared to online marketing. Avoiding mistake of impatience can help you ramp up a more successful online marketing campaign that delivers a positive Return on Investment (ROI).
However, content marketing, search engine optimization, and social media marketing are all components of online marketing and they are all time consuming in terms of getting its result.
You have to build a solid foundation and build from there, and just remember that quality results take time to mature. This is one of the issues associated with online marketing, because you expect immediate result which is somewhat impossible.
You donโt expect to get overnight intended result. It is important to understand that there are no overnight solutions, except for paid search marketing.
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Many online MARKETERS think just posting thier PRODUCTs and how good it is will make people buy from them online.
Absolutely NO!.
Imagine yourself in the shows of your customers. Do you just buy something online because it is good?. Of course not.
There must be a reason why you decide to make that purchase. It's either because of the way it is presented (through contents) or the value you got by the marketer (through content).
Always put up contents that are relevant to the your audience. What they want is value!. By giving them content,you will always be at the top of thier minds and when they need that product you'll be the first to be in thier minds.
So always write valuable contents.
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Please when doing your online marketing make sure direct your channel towards quality and not quantity and remember that new inbound links can be found in creative ways. Why am making this point is that many of you spend thousands on the creation of a new website, content, and perhaps a few social media profiles, later expecting a miraculous moment once these digital artifacts go live.
The fact is that the bubble of your own website and social profiles must be broken in order to attract any new leads at all. Just tray as much as possible to remain entrenched and you will be left in online purgatory with a few measly visits per day.
Avoid these mistakes and watch your business grow.
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