05/04/2023
ESSENCE OF DIGITAL MARKETING:
Digital marketing is a broad term used to describe the promotion of products or services through digital channels such as search engines, social media, email, mobile apps, and websites. It involves a range of tactics that are designed to increase brand awareness, generate leads, drive traffic to websites, and ultimately boost sales.
Some of the key components of digital marketing include search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, social media marketing, email marketing, and mobile marketing. These tactics are often used in combination to create a comprehensive digital marketing strategy that can help businesses achieve their marketing goals.
Digital marketing has become increasingly important in recent years as more people spend time online and use digital devices to access information and make purchases. It offers businesses a way to reach a wider audience and target their marketing efforts more effectively, while also providing opportunities for personalization, tracking, and measurement.