30/03/2022
USE THESE 5 STEPS TO CREATE A STRONG BUSINESS BRAND
BRAND ANALYSIS/AUDIT
Your first step is to review your business present state.
1. How effective is your current business process?
2. How attractive are your brand touchpoints?...
Among other things that are relevant to your business
NOTE: Your brand touchpoint are those places online or offline through which your audience have an experience of your business eg. Social media pages, business office etc
RESEARCH
Two major research that are to be done here are:
1. The Audience Analysis
2. The Competitive Analysis
STRATEGIC BRANDING PLAN
At this point, you use the result from the research to you work out your
1. "positioning strategy"
2. "Go to market plan"
INTERNAL BRANDING
"Charity begins at home" so they say. Thus, You need to organize your business process to suit your plan, so you won't have fatal hiccups during your branding journey, thereby making your brand look incompetent
EXTERNAL BRANDING
At this point, you can now express your brand through your
1. Brand Identity design
2. Brand touchpoints
3. Customers experience
4. Product/service satisfaction
5. Marketing campaign
And every other brand expression relevant to your audience.
If you need personal clarification on any branding concept as regard to your business, you can DM us or contact us directly on our WHATSAPP LINK. (Check out our profile)
Let's guide you on how to ATTRACT and CONNECT with your TARGET AUDIENCE; And be UNIQUE From your COMPETITION. Through our WHATSAPP STATUS. You also get opportunity to FREE creative services such as COPYWRITING, BRAND AUDIT, BUSINESS SYSTEMIZATION.