02/03/2022
BRANCHES OF COPYWRITING
1. Content Marketing
That is writing content that will catch your audience's attention and while they stay with you to the end, you introduce your CALL TO ACTION.
2. Sales Letters
they are direct sequential adverts. They contain testimonies and Social proof. This is majorly found on sites when you click the sellers link.
3. Email sequences (I've explained this earlier)
4. Website contents (I've explained this earlier)
5. Product Description
Those that describes product on Amazon, Alibaba, konga, jumia.
6. Social media management
a social media manager is a Copywriter too.
Let's quickly discuss about "why people buy".
There are many reasons why people buy but I will list the major ones.
People buy because they want to:
Make Money
Save Money
Save time
Avoid effort
Escape Mental or physical pain
Get more comfort
Attain better health.
Gain praise
Feel more loved
Increase their Social Status.
Many of those who buy the latest iPhone and bone straight buy it to gain more praise and increase their social status.
Now let's explore some of the benefits of Copywriting.
1. Copywriting jobs are some of the highest paid projects for freelance writers:
There is one difference between a fiction writer and a copywriter that stands out.
Copywriters are paid more. Many copywriters make six-figures working full-time.
Others only work part-time, but enjoy a full-time income. Copywriting is a high-income skill.
2. It's a great way to make money working from home:
As a freelance copywriter, you can sit at home and make good cash in your pyjamas.
Every business wants to make more money and since marketing is the life of every business, anyone or anything that can promote this is always greatly welcome.
So as a copywriter, you are highly sought out.
3. Copywriting services can be up-and-running with very little investment:
You don't need products, inventory or special tools to start copywriting.
All you need are: your skill, the right materials to guide you, your Smartphone or a laptop and you are good to go.
With the WPS app on your phone, you can create an ebook and sell.
No need for hall or office space.
LET'S DISCUSS ABOUT A NICHE👇
A niche is an area of specialization. A place you are best fitted in. It's like an area of expertise.
Did you train for a whole year to become a Graphic Designer? Your niche revolves around Digital Creation.
You must never be confused about the value you offer people. If you are, there is much probability that you wouldn't make sales at all.
To pick a Niche, make sure it is something you are skilled and passionate about! Don't pick something that bores you as a Niche.
Ah! That's village people's work nau😒
Pick something that you can talk about freely when you feel like and when you don't feel like.
That is why it is not advisable to learn a vocation that you are not passionate about
Once you are forced to pick anything, you will get lost, confused, tossed hither and thither and finally, you would not make money.
Define your niche
Be sure of it.
Don't assume another person's niche.
Niche should define your unique self.
How you do your things
If you are a food seller. You sell enjoyment, comfort, and satisfaction.
That's your niche. Be sure and that's what it should be about. When you are clear about it, prospects don't need a special introduction before they know what you do and the kind of person that you are
Craft out your Value Proposition! And be consistent with it.
you might be wondering what Value Proposition is?
below is a sample of my Value Proposition
👇👇👇
Good morning once again. My name is Salahuddeen Muhammed. I am a digital Creator. The brand owner of Deen Creatives. I am passionate about promoting brands. I am a Graphic Designer, Video Creator/Editor, Digital Marketer and a Copywriter. I love to help people and that's why you are here😊 (attached with my portrait).
So, don't confuse your prospects.
Let your niche be clear to them
Let them see that you are a financial advocate if you are.
Today, you posted a cruise throughout.
Tomorrow you posted another thing.
That's not it
Consistency cannot be overemphasized.
You have to stay consistent and committed!
Consistency becomes hard when you know that no one will beat you if you don't stay committed😎.
You know nobody will question you if you don't stay committed. But, it's one of the things your prospects use to hold body😂
They see it today, they smile
They see it tomorrow, they like it
They see it next, they love it
They see it again, they give you a thumbs up.
They see it again they start asking questions about prices and all.
Another thing you need to take note of when building your niche is that...you need to Understand your Niche.
In this case, the people in the NICHE are actually the Niche✊ Understand the people in the Niche.
If you are a Make up artist. You need to understand how the people in your niche behave.
You must understand their ideal person.
A doctor knows how a patient with fever behaves and that's his advantage to get all the money he wants from his patient.
Understand their hopes, worries, dreams...talk about them consistently.
This is the secret!
It's the hardest to find.
But once you find it, it works
Another way to build your niche is teach your niche🥰🥰🥰
Share value about your niche.
I'm constantly sharing values on my status.
I'm not sharing n**e pics🌚 or twerk videos🌝
I'm sharing growth related stuffs and so it triggers my viewers to believe in what I have to offer.
also I host Free Classes to teach people about my Niche.
Regards to the understanding of your niche, remember this Formula called FRED
Fred means Fears, Results, Expectations, desires.
Think about these 4 things.
Remember I told you Copywriters are great thinkers.
Think, think, think outside the box.
Research it and still think.
Once you have a Niche, think about the people's fear, results, expectations, and you will make sales!
See most times ehn, people don't buy what they need, they buy what they want!!!
You know why!
It's because people buy out of emotions
It's a weakness of humans. Not everyone can control their emotions.
That's why sometimes, when I have money on me, I pray for the grace to use the money for what I intend to use it for🥺, sometimes.
Sometimes, I will not withdraw it.
So I will tell you more about emotions in our next Write-up next Insha Allah.
Out of the 100% people in this world.
10% buy because they need it and they have been looking for a plug that offers that need
10% will not buy from you because they don't want to spend money or they don't have anything to do with your product or with you.
The remaining 80% buys out of EMOTIONS!
They have money.
They only need a trigger to bring that money out. That trigger can only come from someone that understands his or her niche.
Most of you bought something you didn't intend to buy this year, abi ama lying 🙄.
In our next Write-up I will run you through offers and if time permits, I will show you how to write copies.
I will stop here for now.
