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Copy Protege Myths, Legends & Copy

I want to be naive againHer; What do you want to be?Me; A change makerHer; Okay. But what exactly do you want to beMe; I...
01/11/2022

I want to be naive again

Her; What do you want to be?
Me; A change maker

Her; Okay. But what exactly do you want to be
Me; It doesn’t matter, but whatever I become, I hope to be able to make some really cause some change that makes a difference.

This naive conversation didn’t happen when I was 12 or 15. On the contrary, this was a conversation I had with a female friend when I was in my second year at University. I believe I was 21 or 22 at that time.

It wasn’t hypocritical. It was born a genuine and deep-seated desire to make something of myself that really makes a difference in the world.

It didn’t matter what I was or where I was; I wanted to make a significant dent that would make my presence known and my absence felt.

And that wasn’t me craving attention. No, on the contrary, I hated anything that brought unnecessary attention to me.

The irony of this is that just a few years down and I almost don’t know what that means anymore.

I got lost in that cryptic cave of self that I almost didn’t have a care left to spare for the world. You could say I got self-engrossed. Seeking how to have a good life; save myself from drowning first before I save another.

But that’s how a*holes are made. The beauty of the mystical journey called life is when we learn to swim together.

You can be the difference not by when you swim ashore, but by what you do while in that troubled water.

‘The Difference’ isn’t what you arrive at, it is WHO YOU ARE. You don’t become it; You are IT. You only get better at IT along the way.

So hey, I’m getting naive again. I’m making a change and I hope you’d join me.

You’d get your chance to make a massive dent. But start with a smile and pulling people up with your words.

A little sprinkle of stardust.

*******
I would love to know your thoughts and reactions.

PS. You can also share this if you think someone out there needs it.

I am Odumosu Adedolapo. I write words that create an impact and make you money.

I'm also open to connecting with more amazing people.

04/10/2022

Many times, you deserve more credit than you give yourself.

28/06/2022

Life seems more colourful when you choose to take your minds off the results and fall in love with the process...

The Pure Water Strategy of SalesListen to this...The story around this is not new but the lessons might prove helpful (o...
28/06/2022

The Pure Water Strategy of Sales

Listen to this...

The story around this is not new but the lessons might prove helpful (or can it?). Let's find out..

You have heard the statement "Carry your market on your head like pure water".

Right?

But what does it really mean to "Sell your Market like Pure Water"?

Follow me...

When you see a Pure Water Seller in traffic, what do you notice?

Maybe you may find that...

1. They look into almost every bus for possible customers

2. They have to sometimes run after some vehicles to sell their stuff, give change or collect their money (those guys can run sha)

But here's the other stuff you might notice...

1. They sell 'IN TRAFFIC'

2. They sell mostly when the sun is hot and even more, when their water is chilled...

3. They don't sit on one side of the road hoping they will be called up...

So what should you really take from the Pure Water Seller Strategy?

1. Your business stands a chance of success only 'IN TRAFFIC'. Constant flow of people.

Once your business is set up in the eyes of people who have the cash, you are right on your way to selling out...

But is this Ultimate? No, it's not... There's something even more important...

2. Pure Water Sells Mostly in Hot Season when people need to stay hydrated. What does this mean for you? Simple...

Your business cannot sell if the crowd is not starving for what you product can do.

Take note of the fact that I said 'What your Product can do' and not just 'Your Products'...

Cos frankly no one cares about your product they only care about what it does...

Another thing... Hot and Humid Season...
You see, although not all products are seasonal. But every product have certain times that it sells out the most!...

For example, if you sell a Skill training program of let's say like 5 to 10k. You might sell business as usual. But imagine how much you could sell in a season when ASUU decides to go on strike!

You get the idea now?... Every product has it's big season. Don't miss that big season!!!

3. Pure Water Sellers don't sit in hope that customers will come they scout for customers in every vehicle.

You run a business, post on your small list on WhatsApp or sit in your shop and expect massive sales to come.

I hate to break it to you but that's gonna be a pretty long wait...

Get out there, make new contacts, run ads. Whatever. Do what you gotta do. Just make more eyes see you..

Unpopular Opinion: If you're running a business and you don't get at least up to 50 to 100 new persons to see your business every week, then you're still joking around.

Like this?
Feel free to Follow. Comment. Share

28/06/2022

"Why exactly should I care?"

This is the one question that every customer is asking in their minds...

And the moment you go on talking plenty, you've lost the magic...

See an example...

Your prospect has diabetes.

And why should he care about your diabetes drug?

Simple.

He should care because he's dying and those other drugs he's been taking are no good to him!

I know you think "yeah right, sounds pretty easy but isn't in reality"...


But the fact is 'It is even much easier than it sounds!'

Let me make make you see some sense...

When your prospect asks "why"

No why would make more sense to him than the way he already has in his mind!

You can't convince him out of that why...

So what you must do is... YOU MUST MAKE HIM SEE HIS OWN THOUGHTS!

So no, you are not telling him why he should care...

You are restating to him why is he already cares!

How??

By saying what he cares about genius!

In the hopes that you have done your research and know what your prospect cares about...

All you need to do is raining for start while and make it even more pungent...

So pungent that he begins to nod to confirmation in his mind!

Then the last thing would then be... WHY SHOULD I BELIEVE YOU?

Ponder on that for a while...

We'll open a chapter on it later...

Like this post? Follow. Comment. Like..

Your copies are not for you!Thy are for your audience!Your audience is not a room full of board members waiting for your...
27/06/2022

Your copies are not for you!

Thy are for your audience!

Your audience is not a room full of board members waiting for your grand presentation.

And even if they were, they didn't sign up for being bored to sleep!

They are definitely not waiting for you to blow them away with your crisp and fluent words!

No!

They are fun-loving everyday people like you and I...

I dare to say that even boardroom presentation needs you to be more expressive than fluent! 💯

Be expressive and convincing!.

Heck you can cure even be a wee-bit conversational...

The whole point is this!

* You know what you are talking about and sound like it. (Credibility)

* You make the make them SEE clearly what's in it for them (Big Idea)

* You show them the map to how they get they can get to this destination (Mechanism).

* Show them what they need to do to get to the promised land (CTA)

And there you have it....

Your Copy and your board presentation nailed at a go!....

Like this? Feel Free to Like & Follow...

27/06/2022

Copy Puzzle and the Pieces

If you're not new to the marketing world, then you must have heard the quote "copies are not written but assembled". Right?
Cool...

But what exactly does this mean?...

Simple

Think your copy in bits and pieces!

It doesn't and shouldn't all come together in one thought!

* What's your entry point? You note it down. In nuggets.
*What's your big idea?
Bullet it down...
* Your unique mechanism? Down it goes...
*Your audience's pains? Put that down...
*The story you want to tell? Note it down...
*What exactly is my pitch? Note it down...
* How do I link my pitch and my story? All down...
* Customer trigger points?... Down...

Got all of these down?

Awesome...

Now once you begin to look at what you have on ground...

The pieces of the puzzle begin to come together in your mind...

Map it out the way it comes...

Connect the dots...

Then once you're done, you glim over to clip or expand (mostly clip)...

And there you've got your copy sparkling and good to go...

See, think of your copy like a puzzle.

Without the pieces, you can't make it all come together...

And this is how to come up with a brilliant copy without straining your mind...

Will you be thinking your next copy in bits?

Let me know in the comments...

Side note: Like this content. You can Follow. Like. Share (or any other thing 🤷)

"You don't have to get it right, you just have to get it moving"These were the wise words of the legendary copywriter- G...
27/06/2022

"You don't have to get it right, you just have to get it moving"

These were the wise words of the legendary copywriter- Gary Halbert.

You see, we all have that demon that pulls ys back sometimes. That inertia that makes you feel like it has to be perfect before you act.

I guarantee even the best of us have their moments.

If you could get an interview with the world's biggest guys in business, they would admit that there were times when they didn't feel like showing up

When they felt like they were not good enough.

When they felt like no one would accept them.

I know it feels like this sometimes.

But you see, IT IS NOT JUST YOU IN THIS CIRCLE. The world's got that disease!

But everything dawns when you really ask yourself "What do I have to lose?"

Hmmm?

You'd find you don't have much to lose.

Most times you'd find that you don't even have ANYTHING to lose!

Yes, you may be confused, unsure, feel like the world would laugh at you

Guess what?...

Nobody really cares!

If you don't show up & make a habit if it, YOU WILL STAY HIDDEN.

And no one ever gets to know a HIDDEN talent.

DO IT CONFUSED!

That's right.

You must embed it crystal in your mind.

"You don't have to get it right. You just gotta get it moving!"

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