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What we do in Cimbol Lab is to bridge the knowledge gap in digital technology. See our website at cimbollab.com.ng

Equip african young stars with digital skills, and provide corporate organisations and businesses with cutting edge digital solutions.

16/03/2022

If you're a sales person, who sells either physical or digital Products, there's something you shouldn't joke with.

And that's your number.

By number I mean, you should be able to predict the number of persons you need to meet on a daily basis to hit your sales goal.

By number, I mean you should know the number of calls you should make daily to get a yes.

By number, I also mean, you should know the number of cold emails you should send daily to hit your goals.

Now, an illustration for you:

In 1995, when the 44th president of America was running as a senator in Chicago…

According to the requirements by the Chicago government, a candidate voting for a position was expected to get 700 voters who live in the jurisdiction to sign a petition.

Now, Obama and his team decided not to aim for 700 voters, on the contrary, they decided to target 4X the goal given to them, which was 2800.

Now, Obama and his team decided not to aim for 700 voters, on the contrary, they decided to target 4X the goal given to them, which was 2800.

That's because they suspected that most signatures might not be clear enough.

Some might be hazy.

The result of the vote is already obvious.

What does that tell you?

It's simple: The laws of large numbers.

The more people you talk to about your product, the more likely you're to make a sale.

So what's stopping you?

Go ahead, talk to more people about your product.

And hit your sales goal.

15/03/2022

Sell Offers, Not Products.

Sometimes when I tell business owners that they're in the business of offers, sometimes they wonder.

Now,the honest to God truth is, offers sell more than Products.

Now, let's give an illustration.

I want you to imagine going to a phone supermarket to get an iphone.

Now, all you want to spend on this phone is at most #70,000.

And that's because you also want to power bank, which cost #20,000

On getting to the phone shop, you came across two sellers.

The first seller: 𝗠𝘆 𝗶𝗣𝗵𝗼𝗻𝗲 𝘀𝗲𝗹𝗹𝘀 𝗳𝗼𝗿 #𝟳𝟬,𝟬𝟬𝟬.

Seller Two: 𝗜 𝘀𝗲𝗹𝗹 𝗶𝗣𝗵𝗼𝗻𝗲𝘀, 𝗮 𝗽𝗵𝗼𝗻𝗲 𝗰𝗮𝘀𝗲, 𝗮𝗻𝗱 𝗮 𝗽𝗼𝘄𝗲𝗿 𝗯𝗮𝗻𝗸 𝗳𝗼𝗿 #𝟴𝟱,𝟬𝟬𝟬.

Now, from all indications,these two products have different prices.

Infact, one of the prices is way higher.

Now, for someone like you, which of these offers is compelling for you?

Which would you prefer to take?

Of Course the one for #85,000

Now, the question is.

𝗪𝗵𝘆 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗰𝗵𝗼𝗼𝘀𝗲 𝗶𝘁 𝗲𝘃𝗲𝗻 𝘄𝗵𝗲𝗻 𝗶𝘁'𝘀 𝗺𝗼𝗿𝗲 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲...

It's simply because it's an offer.

It's because you're not just buying a phone, but also you're buying a power bank and a phone case.

That explains why offers sell more than products.

11/03/2022

THE "BEHIND THE SCENE" EFFECT

Do you sell something online?

Or maybe you own an offline business, in this piece i'd show you how to gain enough trust from customers and subsequently increase your sales.

This method is called,𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝘀𝗰𝗲𝗻𝗲𝘀.

And that's because it unblinds your business and reveals what you do at the back end.

So it involves showing your buyers how you're able to come up with your product.
..The countless stress you pass through, the process it undergoes.

And lots more.

For example, if you own a restaurant, you could display the processes your meat undergoes before it's served; the washing, the salting and every every.

This subtle act removes all ambiguities and leaves your customers saying:

Wow, I love how she handles her food.

The Good News is, it's not only applicable to edible businesses, it can also be applied to both online and offline businesses or abstract businesses.

For example, if you're a course creator, you could show your behind the scenes of you creating the course.

You could also display the countless videos you made before you eventually choose the right one.

This is 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝘀𝗰𝗲𝗻𝗲𝘀.

Use it for your offers

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10/03/2022

HOW TO SELL WITHOUT SELLING

One of the mistakes most business owners make is selling right from the start.

Simply put, you're so desperate for the sale.

Now, desperation is one of the major reasons you aren't selling.

If you're always shouting “Buy, buy, buy"
.. even when your customers haven't fully understand your product, then you're desperate.

If you're always using fake scarcity to get customers to buy, then you're desperate.

If you fail to market your product very well before selling, you're desperate.

Now, how do you sell without desperation?

Very simple:

𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗺 (𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀)

By starting with your customers, I mean that your first goal is to discover your customer's pain points.

You've got to ascertain their primary problem.

As that would help you in knowing how best to help them.

For example, if you walk into a hospital and the doctor hands you a drug without discovering what your health issue is,

How would you feel?

What conclusions would you make?

You'd likely conclude the doctor is quack isn't it?

That's exactly how your customers feel whenever you give them your product without first hearing what their problems are.

So the panacea is,
Listen to your customers first, hear their pain points, before recommending your product to them.

𝗪𝗵𝗮𝘁 𝗗𝗼𝗲𝘀 𝗬𝗼𝘂𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗪𝗮𝗻𝘁?

Before you run off to launch that Product. Before you create that product, you've got to answer this question:

𝗜𝘀 𝘁𝗵𝗶𝘀 𝘄𝗵𝗮𝘁 𝗺𝘆 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗮𝗻𝘁?

Creating a product is not the first step to sales.

On the contrary, you want to discover what your customers want to buy.
That is, what they'd like to spend their money on.

And this is the mistake most business owners make.

Most persons first create a product, after which they start looking for customers

You don't want to be that person.

What you want to do is to look for a burning problem, after you've discovered it,

go ahead and create a product for it.

08/03/2022

WHAT IS YOUR UNIQUE SELLING POINT?

If you sell a highly competitive product and you're struggling so hard to sell out your products,

then this message is for you.

Now, the first question you've got to ask yourself is,

What exactly makes my product different from others?

Or, Am I selling a me-too Product?

By me-too, I mean you're selling what every other person is selling.

Now, I'm sure the next question on your mind is,

How can I differentiate myself from the competition?

That brings me to the purpose of this piece;

How To Triple Your Sales using a Unique Selling Point(USP)

The first thing you want to do before launching your product or your offer is;
discover your USP

You'd agree with me that customers don't care about you, nor your product.

They don't care how good your product is.

The only thing they care about is,

How can this help me?

Thus, a USP is that benefit that cannot be found elsewhere.

It is that thing that sets you apart from your competitors.

It is what motivates your customers to buy even when they don't feel like it.

Now, How can you create a unique selling point?
Discovering a USP is not rocket science. All it requires is a little thinking and observation

So, here are my three steps to discovering a USP:

📍Spy on your competitors: Yes! The first thing you want to do is to see what your competitors are already doing.

Even if it means buying their products, buy it, and see what they do.

📍 A date with customers: Now, when you're done spying on your competitors, the next thing

What you want to do is to go on a research date with your customers.

And that involves making research to discover what exactly your customers want.

And when you've discovered it, go-ahead

📍 Create a unique selling point.

PS: A unique mechanism could be how different you package your product. It could be how

good, you deliver.
It could be how you attend to customers.

The goal is simply to give your customers something they wouldn't find elsewhere.

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25/02/2022

In the world of business today, your marketing efforts is incomplete and would hardly deliver the kind of result you desire without a well structured sales funnel.

We have used sales funnel help businesses grow their revenue.

It is one integral arsenal of your business growth.

In a recent blogpost, we broke down why you need a sales funnel, how a sales funnel works and how you can create a functional sales funnel for your business or offers.

You will find the post here

https://cimbollab.com.ng/why-you-business-needs-a-sales-funnel/

Feel free to share and reach out if you need any help.

Let's grow together.

22/02/2022

We just created a very valuable content for you our dear business owner.

This is a content to help you scale your business in 2022.

5 powerful ways to grow your business in 2022.

Learn these steps
Explore them by implementing in your business
Let us know the outcome

Check it out here
https://cimbollab.com.ng/5-powerful-ways-to-grow-your-business/

17/02/2022

Let me talk about one aspect of SEO that most small businesses overlook but have the potential to increase their online visibility and of course scale up their business, all for FREE.

If you're a business owner, if you don't have this in place yet, know that you're doing yourself a huge disservice.

It's one thing to set up your business and bring it online, it's another to understand how the world of online works and leverage it for your business growth.

Local SEO is a vital part of your marketing mix, and most businesses are yet to milk it, especially I Nigeria.

In the UK, and other regions, it's a big thing and even giant corporations don't joke with their Local SEO as well as their other organic traffic strategy.

SEO, which is Search Engine Optimization is simply leveraging the most used search engines in your region to let people know about your brand organically without necessarily paying for ads. So it's organic as the name implies.

Let me not digress so much.

SEO is my domain and it is pretty broad, I won't be going deeper into that.

All I want to do by this post is to bring your attention to Local SEO and the need for you to milk it in 2022.

If you own a business
If your business has a physical store...not an online business with an address it can be traced to.
If your business is meeting a need

Then you need a local SEO strategy.

Aside from your paid ads, you need a sustainable organic means of customer acquisition, business visibility, and market pe*******on.

Your local SEO strategy first starts from claiming your Google list, yes that's setting up your Google My Business.

And optimizing it to generate quality traffic for your business organically.

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