Sparkleads Advertising

05/09/2022

24/08/2022

22/09/2020

Confidence is not "They will like me", Confidence is "I'll be fine even if they don't like me"

As a business owner you need to put this at the back of your mind, not everybody will like,purchase,commend and recommend your products or services so it's important you focus on the people that like,share,purchase and recommend your products/services. Only that way you'll be able have the needed confidence to stand strong amidst critics and your competition.

17/08/2020

We are 1k bigger.... We grow together we soar together 🙏
Amazing community, Lovely clients❤️✨












#1000

17/08/2020

Talk to us today let's give your brand that perfect look from our previous designed templates.

17/08/2020

Send your message to your audience the right way with us. Let's combine ideas and art to put your brand ahead.

Thanks to for doing business with us.

10/08/2020

If your customers think your products/ services is over priced then you've most likely failed in your ideal customer targeting. You need to accept that you made a mistake when building your customer base and then find a way to adjust your targeting to meet the needs of your ideal customers.
Follow for daily business inspiration, content ideas and business development ideas.

29/07/2020

💯% client satisfaction is our goal📍⚪🔵
Thanks to for the connect🙏
➖
Patronage for the most 😍 cakes & pastries if you're anywhere around Abuja Nigeria.








@ Abuja, Nigeria

29/07/2020

No matter how good your product is, or how well your team works, you will receive negative comments on social media. It’s unavoidable.

And if you don’t want angry tweets, Instagram comments or Facebook posts to ruin your brand, you should learn how to handle negative customer feedback. Here are 6 important tips followed by famous brands.

1.Take 100% Responsibility
Accept that your brand made a mistake and be genuinely apologetic for it.

2.Cool Down & Think It Over
Don't respond to negative Comments with an angry mind. Calm down and then reply.

3.Respond At The Earliest
Reply to negative Comments as soon as possible; don't take your sweet time.

4.Rectify The Error
Assure your users that you will rectify the mistake at the earliest, with no delay whatsoever.

5.Promise To Be Better
Assure your users that you will not make the same mistake in the future.

6.Take It As Valuable Feedback
Don't take it personally, instead thank your user for bringing it to your notice and helping you improve your product or service. Did you find this piece of information valuable?
Do you have others tips to add to this?
Drop a comment!




















@ Abuja, Nigeria

04/06/2020

It's our work to make your business spark⚡ with amazing leads.

25/05/2020

Let's meet up and talk about Northern creative and music industry

25/05/2020

WHY YOU SHOULD CONSIDER ADVERTISING ON FACEBOOK

There are other social media platforms.
People on Facebook add a ton of information about themselves to their profiles, and Facebook Audience Insights allows you to create focused audience segments.
There are many great reasons for a business to consider advertising on Facebook.

Here are 5 great ones

1.Your audience is already spending time on Facebook.
2.Facebook allows you to find qualified leads easily.
3.The targeting capabilities of Facebook are amazing.
4.Facebook ads are still relatively inexpensive compared to other advertising alternatives.
5.You can use Facebook ads to retarget leads that have already visited your site.

25/05/2020

5 TIPS TO REMEMBER WHEN LAUNCHING YOUR RETARGETING CAMPAIGNS

1.Reach people in times when they’re most likely to buy:
You need to analyze demographics and the time your visitors are most active.

2.Have catchy headlines and ad images for products they were interested in:
Mostly, these are carousel ads of the items they recently added in their cart and a short ad headline and ad copy.

3.Give a powerful reason for them to finish their purchase:
It could be an exclusive discount coupon, highlighting bestsellers, a video ad campaign, a carousel ad campaign of the products they added and a witty reminder to finish their checkouts. This will give them a reminder about the products that they have clicked or added into their cart.

4.Create customer service to visitors who hesitate:
Run a campaign that will redirect them to your customer service team so that they can initiate a chat about the product they wanted to buy or the status of their checkout process.

5.Tell people why it’s worth staying in touch with you:
This can be a facebook campaign that invites them to subscribe to your newsletter to get exclusive offers, updates or a copy.

25/05/2020

9 FACEBOOK TARGETING SECRETS YOU SHOULD BE USING FOR YOUR BUSINESS

Facebook’s advanced targeting system helps you cut through the crowd to find your ideal customer.
The key to Facebook marketing success can be summed up as: “Showing the right message to the right people.”

1.SET A GOAL FOR FACEBOOK AD SUCCESS:
When it comes to Facebook advertising, most people are confused, overwhelmed, and downright frustrated: how do you do it right?
Why are some brands absolutely rocking it and others aren’t? Is it really just a case of winging it? Honestly, is it worth it?
Your Facebook campaign objective identifies what optimization and bidding options you’ll have throughout the campaign setup process.
Facebook’s ad auction relies on algorithmic learning to make decisions. The algorithm requires a significant amount of information to make decisions.
You provide some of this information when you set up your Facebook audience targeting.
It’s like telling Facebook what it is that you wish to achieve, and the system will provide you the best tools to do it.
As of now, Facebook has 11 Ad objectives that you can choose from. These objectives are broken down into Awareness, Consideration, and Conversion categories.

2.INCLUDE MULTIPLE FACTORS TO NARROW YOUR AUDIENCE:
Finding the right target audience is one of the keys to master Facebook ads optimization.
Facebook targeting comes with highly advanced options, making it possible to filter and segment people with specific interests, your website visitors, or even people who are similar to your current customers.
When setting up Facebook audiences with popular interests, you may end up with huge audiences of millions of people.
For example the audience beauty has 100M – 150M people.
There’s a good chance that not all of those people are your potential customers.
So how can you narrow down your Facebook target audience to include fewer people who’d be potential customers or more interested in your services/offer?
You can maximize your Facebook audiences by having detailed targeting options. You can do this with the “Narrow Audience” button under the Interests Targeting section.
Or you can target the top pages under beauty audience.

3.EXCLUDE ATTRIBUTES TO FOCUS ADS FOR A BETTER ROAS:
Focusing your ads with multiple interest segments and exclusions will greatly increase your ROAS.
Instead of mass marketing to one large audience, you can specifically target niches and optimize by excluding audiences who already followed you.
Especially if you have an email list. First, create a custom audience by uploading your recent email list to Facebook. Save this audience.
When you’re setting up a new audience for your next set of ads, be sure to exclude this audience.
This is to ensure that you won’t be spending ads or campaigns to your existing subscribers. Or if you want to gain new leads, this excluding option is a perfect filter to utilize.

4.RETARGET CAMPAIGNS TO WEBSITE VISITORS:
What if you have 24k monthly website visitors and 10k of them abandoned your cart or just navigated around your website. What would you do with these audiences that already expressed interest to your products or site?
Correct. We can retarget them.
Retargeting campaigns allow you to target specific visitors with specific ads with the goal of making them your loyal customers or convincing them to convert for your offer.
These campaigns work because they enable you to show those visitors ads who’ve already expressed an interest in your product or your brand.
To do this you must have your facebook pixel installed properly.
So you have your Facebook Pixel ready and the tracking code is installed. Now you are ready to start retargeting your visitors.
There are two reasons why we retarget:

Retarget Campaigns For Your Visitors to Finish Their Purchase
Retargeting Campaigns For Your Recent Website Visitors Interest

5.SEGMENT BY SECONDARY INTERESTS:
The greatest thing about Facebook Ads is your capacity to layer targeting options on top of one another which is slowly making your audience more specific.
The likes, interests and everything that Facebook Users included in their profiles will allow us to refine our ad’s target audience.
Same goes with the pages, groups and other things on Facebook they’ve connected with. As well as the page sections (interests, activities, favorite music, movies, and TV shows).
You can also do Life Events Targeting. This is unique because you can choose to target people at specific intervals of time after the life event. Example: your products might be perfect for Birthdays, Anniversaries and other special occasions so you might want to be in front of those audiences.

6.SEGMENT CAMPAIGNS BY BROWSER,DEVICE AND OTHER CRITERIA:
This gives you another opportunity to increase the segmentation of your audience.
Facebook allows you to particularly target users by device and browser.
Example: If you are launching an app that is only available in the Apple Store, you can only target users who are accessing Facebook through Iphone devices.
And you can take this a step further with Life Events.

7.SEGMENT BY PLACING:
Another way to segment your targeting is by placement. If your lookalike campaigns are doing well on mobile and so is your engagement; you can choose to eliminate desktop placement to lower your Facebook costs while still maintaining good ROIs, but this data may also be pointing you to another solution: adapting ads and/or promotions per device.
It could be that your target audience may be using one type of device more than another. Try targeting desktop, Android or iPhone users separately to compare ROI data. Try using different types of promotions or campaigns with these different audiences.

8.TARGET YOUR EMAIL LIST:
The subscribers on your email list are already interested in your business.
It is important to keep nurturing your email subscribers. Eventually, you may be able to turn them into loyal customers.
One way to do that is by promoting Facebook ads onto their feeds.
Sure, you could email them, but this campaign is all about brand awareness.
They’re already used to seeing your messages in their inbox. Dropping your name into their Facebook feed gives your existing subscribers another indirect reminder.
To add your email subscribers to your audiences, you can go to ‘custom audience’. Just simply upload a CSV file, paste in the addresses manually or you can use your MailChimp account.
Facebook will search for those users in its database, and serve ads to them.

9.USE THE REACH OF BIG ENGAGERS:
This is one of the quickest ways to expose your brand to a huge audience: crossing over demographic and interest data from engagers to get more clicks and sharing for your Facebook campaigns.
The trick to this targeting strategy is using demographics of people who are more likely to share your campaigns in related fields.
If you are an online fashion brand running a new season line awareness campaign on Facebook; along with your interest target, you can use demographic data to target viral content creators’ in your niche.
This will allow you to include people who are proven to have influence in your niche and are more likely to have bigger networks to share your posts in your reach.

24/05/2020

Put our marketing skills to test today and see why we are proud of who we are

19/05/2020

Maintaining A Stellar Online Reputation is Crucial. Here are tips to help your business!

1. Review And Remain Calm
You might feel anger or rage,but remain calm. Have them,then get ready to move forward.

2. Try To Remove Bad Content
Try to remove the link or article. Tread lightly here however, because it can open "a can of worms".

3. Use Search Engine Optimization
Research effective key search terms and add them to your site and all other web properties.

4. Start Writing
Create good, informative content to suppress negativity by writing articles/posts aimed at your audience.

5. Add Images And Videos
Generate and share images, presentations and brief videos.

6. Share On Social Media
Spread the word on Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube.

7. Monitor Your Reputation
Frequently check your name or business to see if other problems cropped up.

8. Repeat
Constantly and continually do the above steps. It takes time

Any other suggestions/tips?
Drop a comment!


@ Abuja, Nigeria

18/05/2020

No matter how good your product is, or how well your team works, you will receive negative comments on social media. It’s unavoidable.

And if you don’t want angry tweets, Instagram comments or Facebook posts to ruin your brand, you should learn how to handle negative customer feedback. Here are 6 important tips followed by famous brands.

1.Take 100% Responsibility
Accept that your brand made a mistake and be genuinely apologetic for it.

2.Cool Down & Think It Over
Don't respond to negative Comments with an angry mind. Calm down and then reply.

3.Respond At The Earliest
Reply to negative Comments as soon as possible; don't take your sweet time.

4.Rectify The Error
Assure your users that you will rectify the mistake at the earliest, with no delay whatsoever.

5.Promise To Be Better
Assure your users that you will not make the same mistake in the future.

6.Take It As Valuable Feedback
Don't take it personally, instead thank your user for bringing it to your notice and helping you improve your product or service.

Did you find this piece of information valuable?
Do you have others tips to add to this?
Drop a comment!


@ FCT Abuja

04/03/2020

If you want to drive traffic, make conversions, generate leads, and grow your brand then we are here for you. We believe Happy and Motivated People Do The Best Work. Visit www.sparkleads.com.ng and let us know how we can help your business

29/01/2020

You don't hear us talk much but we've helped many start ups and big businesses gain massive sales, gain brand awareness, engagements, followers, quality leads and conversions. Call us today +2349066614677

29/01/2020

Are you ready to schedule a strategy meeting today!?

There are so many digital marketing strategies, and sometimes it can be overwhelming when you're trying to decide which one to prioritize.

Marketers looking for the ultimate digital marketing strategy need to have a clear understanding of their business, product, and demographics before choosing a digital marketing strategy that will be effective for their needs.

Business owners are not left out on this issue of drafting a strategy for a digital marketing campaign too and by that the the ROI on the Ad tends to be mind blowing!

Call/WhatsApp us on +2349066614677

29/01/2020

Competing online to gain new customers is a tricky prospect. There are a few savvy marketers out there who know all the ins and outs of online marketing, making it a lot easier for them to gain that market share you have been struggling to capture.

As a business owner it's super important to work with a digital marketer that knows and have executed successful ad campaigns over a period of 2-4 years. Scheduling a strategy meeting with the marketer should be the first thing then jointly working on the strategy and putting heads together in designing and optimizing landing page,funnels, sales page, etc before picking out and targeting the much desired audience to either increase leads, traffic, sales, conversions, engagement, followers, brand awareness, likes etc as the case may be.

Book a strategy meeting with Sparkleads Advertising today; Give us a call let's go get those customers hanging online for you!

28/01/2020

Have You Thought About Video Marketing in 2020?

Video Marketing is one of the most effective ways to reach out to customers because video is so engaging and now affordable. But it's hard to compete because so many more people are taking advantage of video, and you can get lost in "the flood." But there are things you can practice to help your videos get seen!

It’s hard to believe that just 20 years ago, people didn't have hand-held, multi-media devices that can connect to the internet and stream high volume content. But today, people listen to music, take pictures, shoot video, and view all kinds of content on their phone without even thinking about it.

And the ability to create videos, photos, and then distribute them globally is also much easier to do than ever before. People no longer need to buy film, develop it at labs, work in costly editing bays, and physically deliver their media to a broadcast station or movie theatre.

That has had both good and bad effects on the digital landscape. On the one hand, people now have an almost incomprehensibly vast amount of content that they can consume, and much of it is free. On the other hand, that choice also means that people are far pickier about what they watch and read.

The Next thing to do is to optimize your videos
And Content

Do you already know where your video is most likely to be viewed? If you're targeting a younger, more mobile crowd, are you already confident that the video is most likely to be seen on a phone? If so, are you prepared to maximize your video marketing for mobile consumption?

Viewing video on a smartphone platform is a very different experience from watching something on television or even at a desk, with a full-sized computer and monitor. Smaller displays, under different lighting and noise conditions, will have different requirements in order to be easily and enjoyably consumed. Take the type of technology platform into account when creating your videos. If people can tell that your video is more "phone-friendly," for example, you're more likely to get viewed while on the go, compared to videos that require a more elaborate, theatrical experience.

27/01/2020

Let's put your business in the social media spotlight

27/01/2020

IS YOUR BUSINESS TWITTING?

Twitter, also known as the “SMS of the Internet”, was founded in 2006and now has more than 300 million registered monthly active users whopost and read messages with up to 140 characters. Users can add links,
photos and videos to their tweets, include hashtags to help others findtheir message, and run polls within a tweet.For advertisers, Twitter offers a variety of ad types that can be tailored to differentcampaign objectives, from increasing website visits and sales to creating a biggerfollowing for a company’s Twitter account. Twitter also offers rich options to target aspecific audience, including demographic, interest and behavior targeting.

▶What ad types does Twitter offer?

Twitter organizes its different ad types by campaign objective: i.e., the action an advertiser wants a user to perform. Depending on which campaign objective you choose,the ad will be displayed in a different format, which Twitter calls “Cards.” For detailedtechnical specifications of the different card types, take a look at Twitter’sdocumentation. Here is an overview of the different campaign objectives you can choosefrom, and what the ads look like to the user:

▶Tweet engagement

Promote a new or existing tweet to your target audience. You pay for engagement withthe tweet, e.g., clicks, retweets, likes, follows and replies. If you prefer to maximize brand awareness and care less about engagement, you can book an Awareness campaign. Here
you pay for the number of impressions (CPM). You can attach up to four images to yourtweet. If you do this, only 116 characters are available for your Tweet, as 24 charactersare used for the images.

▶Video views

Embed a video in a tweet and promote it to your desiredaudience. Your videos will auto-play muted on scroll,encouraging users to tap or click to open the tweet andwatch. Twitter will show your ad as a “Video Card” thatconsists of your ad copy (max. 140 characters), a video, avideo title (max. 70 characters), and a video description (max. 200 characters). You pay for video views, which
Twitter defines as follows: “A view occurs when a video is atleast 50% in-view on the user’s device and has beenwatched for at least 2 seconds, or the user clicks to watch
the video in fullscreen.”

▶Grow your followers

If you want to promote your Twitter account and grow your follower base, this is the ad
type for you. Twitter suggests to your target audience that they follow your account, and
also indicates whether any of their followers follow your account. These ads show up in
the user feed and in the “Who to follow” sidebar on Desktop. You pay for every follower
the ad generates.

▶Website visits

Drive your audience to your website using this
campaign type. Twitter will display your message in a“Website Card” that consists of your ad copy (max. 116characters), an image and a website title/description(max. 70 characters). You will pay for website link
clicks.

▶Website conversions

This ad type makes use of the “Website Card” shown above, but optimizes campaigns for conversions such as purchases or downloads on your website. Advertisers have tointegrate the Twitter website tag on their site, so Twitter can track conversion. User dataabout interests and intent helps Twitter optimize the campaign delivery. Although theobjective is conversion, you still pay for website link

▶App installs and re-engagements

If your campaign objective is to generate downloads of yourmobile app or motivate people to open it again, this could be a
great ad type for you. This promoted tweet is shown as an “AppCard” which consists of an ad copy (116 characters), an image,the app name, price and rating (pulled from the app store), and acall to action button. You can choose to either pay for app linkclicks or app installs.

▶Lead generation

With the lead generation campaign type, you can createpromoted tweets that aim to collect the user’s emailaddress, so you can follow up with a newsletter or offer.
The Lead Generation Card includes your ad copy (116characters), a Call to Action button (20 characters), ashort description (50characters) and an image. If a userclicks the Call to Action button, Twitter will submit thename and email associated with the user’s Twitteraccount and show a customizable message (100characters). You pay for the number of leads generated.

▶What is the minimum budget to advertise on Twitter?

Twitter requires you to set up a maximum daily budget for your campaigns, after which
Twitter will stop distributing your ad. Optionally, you can also set a maximum budget for
the duration of the whole campaign. The cost of an action (defined by campaign type, as
explained earlier) depends on how much other advertisers, who compete with you for
the same audience, bid. Unlike Facebook and Instagram, Twitter does not ask you to
commit a minimum budget.

▶How to get started

To get started you need an active Twitter account. Go to Twitter Ads and you will be
prompted with a screen where you select your campaign objective. These objectives
match the ones we have discussed above. If you get stuck, have a look at Twitter’s

27/01/2020

HOW INSTAGRAM ADVERTISING WORKS

Instagram is an online and mobile social network for photo- andvideo-sharing with more than 500 million monthly active users
worldwide. Users can share photos and videos publicly and privately onthe Instagram app and through other social networking platforms suchas Twitter, Tumblr or Facebook. Instagram started out with photos thatwere square shaped but now is open to pictures in any aspect ratio as well as videos withup to 60 seconds.
For Advertisers, Instagram is a fantastic platform to tell a company’s story in a visual andengaging way. Successful campaigns do not sell products or advertise big discounts butbring a product’s or brand’s authentic heart and soul to life. Advertisers have to carefully
balance the information and the inspiration value of their campaigns to encourage the community to like and share their ads.
Since Instagram was acquired by Facebook in 2012, theadvertising platforms merged and most of the advertising andtargeting options are the same for both platforms. Similar toFacebook ads, to run ads on Instagram, you'll need a FacebookPage for the brand or product you are promoting.

▶What ad types does Instagram offer?

Similar to what we have seen for Facebook, we can classifyInstagram’s ad options based on what the ads look like andwhat objectives they have. All Instagram ads will be placed inthe user feed, both in the browser and the app version.

▶ What Instagram Ads Look Like

Here you have the same three choices you know from Facebookads – you can create an ad that features a single photo, a video, or multiple photos thatare displayed in a carousel format.

▶What objectives can I meet with my Instagram ad?

For self-service customers, Instagram offers a range of different objectives for which youcan optimize your campaign. Similar to Facebook, Instagram will show your ad to the people in your target audience who are most likely to take the action you want them totake. The campaign objectives you can choose from are:
● Brand awareness
● Reach
● Traffic (for clicks to your website or to the app store page of your app)
● App installs
● Engagement (with your posts)
● Video views
● Conversions (on your website or app)*

* This campaign objective requires you to implement the Facebook pixel on your site. To
learn how to set up a Facebook pixel and how to add it to the code of your website. If you want to track the actions that happen inside your mobile app as aresult of your ads, your developer should implement a piece of code called App Events.

▶What targeting options does Instagram offer?
Instagram offers the same targeting options as Facebook. You can combine them to builda specific audience:
as for Facebook ads and dependson what your ad set gets charged for

27/01/2020

WHAT CAN FACEBOOK ADVERTISING DO FOR YOUR BUSINESS?

There is a saying that "Any business that stop advertising starts dying" That is the reason businesses constantly need a way to reach their potential customers online, either to sell their product and service or create awareness and remain top of mind. When it comes to to online Advertising ,there is no company in the world that has more information about its users than Facebook with over 1.6 billion users worldwide. It includes much more than just your age, gender,and alma mater. While those things are valuable for marketing purposes, Facebook also knows which website s you visit and how often, how much time you spend doing various things online, and what you purchase.
From a business marketing standpoint, that stuff is Gold. And thankfully it's right there for the taking , if you know where to find it and how to use it. That's where Sparkleads Advertising comes into play.
We are a compact and bright team of young, innovative and happy marketing professionals with an emphasis on social media campaigns. For the past 4+ years ,we've helped start ups, big corporations and international brands realize the potential in Facebook marketing to grow a customer base, retain those customers, and bring new ones onboard.

Schedule a meeting today with and let's put your business in the social marketing spotlight.

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