15/03/2024
Making those prospects buy from you is a hard job to pull off
But here's how you can overcome this with the SCARCITY, URGENCY EXCLUSIVITY persuasion techniques
Let's dive straight into it👇
📌Scarcity
It's all about the availability of a product, prompting prospects to act fast to benefit from it.
60% of people buy something out of fear from missing out.
How to use it:
•take advantage of any public holiday, birthday or celebration period
•use clear Call to actions (CTAs)
•use discounts for specific number of people
•use odd numbers more to display how many items or people are left or needed
•use social proof to show how many people bought the product each day
Example
This offer is only available to 20 people at 20k,after which it will return to its original price.
📌Urgency
It's all about deadlines and time sensitive offers.
It can create FOMO, making prospects but things they otherwise wouldn't.
It's like that force that propels you to start working on that suspended task because tomorrow is the deadline.
How to use it:
•set clear deadlines and promote the date and time
•use countdown timers
•give freebies for a limited time
•discounts with a deadline
Example
The time starts now. Or
The is only available for the next 35 hour
📌Exclusivity
It means that only a select group of people are allowed access to something.
It makes prospects feel special and lucky to have been given access to a particular benefit.
How to use it:
•highlight that not everyone has access to your offer
•create wait-list and collect emails
•use word
or phrases like:
Inner circle
Mentoring
Secrets to my roadmap to success
Extra training just for you etc
Many creators and affiliates use these all the time to create that special or lucky feeling.
All 3 can be combined like this
"The first 10 people that'll take action now,I will personally mentor and give all my secrets to success."
All these can work when used properly. Just be creative 🙂
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