11/01/2023
A "call to action" (CTA) is a marketing term used to describe a button or link on a website or marketing campaign that prompts the user to take a specific action.
The goal of a CTA is to convert website visitors or campaign recipients into customers by encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, or scheduling a consultation.
Some examples of common CTAs include:
"buy now,"
"Subscribe,"
"get a free trial,"
"schedule a demo,"
"learn more,"
"download," and
"register."
Share other Calls to Action that you know!