07/03/2023
HOW TO EFFECTIVELY MARKET YOUR BUSINESS ON WHATSAPP.
Kemi just started her fashion business, and because she doesn't have enough money to market her products.
She settles for posting her products on her WhatsApp status, she does this daily hoping someone will buy her products soon.
But she only has 60 views on her status, of which these people consist of her family, friends, colleagues, church members, etc.
After about three weeks of constantly posting on her status, one of her church sisters placed an order for a product, she got so excited that she has finally made a sale.
She went on and on telling everyone and anyone who cares to listen that she's in the fashion business, after about two weeks she got two orders from a brother in church who wants to give his mom a birthday gift.
At this point Bunmi is frustrated, whining and nagging about not having customers.
Someone advised her to use WhatsApp TV, she gave in, she got some leads, but they weren't qualified leads for her business.
Bunmi doesn't have money for Facebook Ads, she badly wants to get results, she also doesn't understand how WhatsApp marketing works.
Most people are like Bunmi, they work like an elephant but they're eating like an ant.
They think WhatsApp is a haven of magical sales because of the testimonials they've heard about the app.
They push, but their efforts are always abortive.
So, if you're like Bunmi, here's how WhatsApp Marketing works.
Firstly, you generate leads from a good traffic source, it can be Facebook, Instagram, Google, YouTube, etc.
You funnel this leads to your WhatsApp, the essence of this is to build a list or a community that buys from you repeatedly and not just a one off sale.
Do you know why?
You can't build a sustainable business by one off sales, you build one by having consistent and recurring sales from your community or list.
When you've gotten these leads, save their contact and also get them to save yours in exchange for a gift. Then sell to them, if they don't buy immediately use the VRL FRAMEWORK.
Note: your VRL framework is used on your status and it's for nurturing and conversion.
V == Post VALUABLE stuff.
Here you share valuable content around problems your products can easily solve.
And also share educational content around your products. This would make them see you as a valuable person.
R == Talk about your RESULTS.
Show them more of your RESULTS and use it to wet their appetite for your products.
These results can be testimonials, reviews, and feedback you get from satisfied customers. This would make them comfortable to buy from you.
L == LIFESTYLE
Marketing is humane, it's not robotic. Posting about your lifestyle, places you go, events you attend, people you're hanging out with, etc.
This makes them more connected to you.
Note: don't be caught posting only your products, it is really boring seeing only your products on your status.
Add this framework to your sales process and see the massive results you'll get.
Thank You 🙏