21/12/2022
*Eno and the Future Akwa Ibom Christmas Carols' Festival*
*_To boost tourism in Akwa Ibom State, the PDP standard bearer, Pastor Umo Eno, may need to tie the Akwa Ibom Christmas Carols' Festival, the biggest annual event in the state, into a 12-month tourism calendar, if elected Governor_*
*By Inemesit Ina*
The hugely successful Akwa Ibom Christmas Carols' Festival is indubitably the biggest annual event held in Akwa Ibom State. It has been so since its inception 14 years ago.
The event had long gone international, attracting high-profile guests from all over the world. It even secured a place in the prestigious Guinness Book of World Records. And it incredibly just gets bigger and better every year as seen at the 2022 edition last Friday.
But the event has always been a stand-alone. It has never been linked to any other tourism event in the state, not even to the ongoing annual Christmas Village, holding at Unity Park, Uyo, very close to Ibom Hall grounds, the venue of the carols' festival.
The Gubernatorial Candidate of the Peoplesâ Democratic Party (PDP) in Akwa Ibom State, Pastor Umo Eno, is widely expected to win the March 11, 2023 election and take over from Governor Udom Emmanuel two months later. Considering his hospitality and tourism background, coupled with the promises he has made, it is anticipated that he would work hard to turn Akwa Ibom to a tourist destination.
The carols' festival is already an international success story. As Governor, he may need to leverage on this success by tying the festival into a 12-month tourism calendar and thus extending the prominence the festival has given Akwa Ibom to other tourist attractions in the state.
*The Caribbean Example*
Most Caribbean countries economically depend nearly completely on tourism. And they have 12-month tourism calendars which they advertise heavily in wealthier and more advanced countries like the United States of America, Canada and the United Kingdom. Such advertisements enable tourists to choose and book events of their interest on time.
Akwa Ibom can learn from the Caribbean. It is possible to have tourists throng the state all year round. Like the Caribbean countries and unlike most Nigerian states, Akwa Ibom boasts of basic infrastructure, especially roads. All what is needed is to develop the tourism industry and crown it with a tourism calendar to attract the world monthly.
*Possible Events in the Tourism Calendar*
Apart from the carols' festival, other stand-alone events that annually attract hordes of visitors to the state are the Democracy celebration in May, the state anniversary/Nigeriaâs independence celebrations in September/October and the Governorâs golf tournament in September. All these can be incorporated into the calendar.
In addition, monthly festivals can be created to celebrate known tourist attractions in the state like the slavery sites in Ikot Abasi Local Government Area (LGA), the Mary Slessor sites in Itu and Ibiono Ibom LGAs, the Samuel Bill legacy in Ibeno LGA, Nigeriaâs first oil field in Mkpat Enin LGA and the raffia industry in Ikot Ekpene.
The calendar can also contain music, religious, arts and crafts, food, book, sports and cultural festivals to be spread across the year.
Fortunately, Eno has promised to revive the boat regatta in Itu LGA. This, too, can go into the calendar which can contain much more.
*Golf Tourism as Part of the Calendar*
Unknown to most indigenes of the state, Akwa Ibom presently has the best and largest golf course in Nigeria. The golf course is distinctive because of its location, size, vegetation and different characters.
This fact is laid out in this writerâs second book, *_The Seven Wonders of Akwa Ibom_*, published in September 2021.
The opening quotes from some of the leading members of the Ibom Golf and Country Club, contained in Chapter One *(Nigeriaâs Best and Largest Golf Course)* of the book, are quite instrctuctive.
Hear them: âI have played golf for over 30 years. I have played all over the world. Ibom Golf Course is the best golf course in Nigeria and West Africa, no doubt. None can compare. IBB Golf Course in Abuja used to be number one in Nigeria. This is now the number one in Nigeria. And you feel fulfilled when you play golf here. That is why I come here every three months.â
- Captain Idris Wada, immediate past Governor of Kogi State (2011-2015).
âIbom Golf Course has been the best in Nigeria for the last three years. It remains the best. And in the next two years, I donât think any golf course in Nigeria can beat it because it takes time to achieve the record. You can quote me anywhere.â
- Samuel Ekpenyong, Chairman of Akwa Ibom State Golf Federation.
âIbom Golf Course is the best for now in Nigeria and West Africa. It is only in North Africa and South Africa that you may have better golf courses than this. It was designed by an Australian to be world class.â
- Chief Bassey Inuaeyen, President of Ibom Golf and Country Club.
âIbom Golf and Country Club is the fastest-growing golf club in Nigeria thanks to the facility which happens to be only one of its kind in West Africa â a five-star hotel with an international standard golf course in one location.â
- Barr. Usenobong Akpabio, Captain of Ibom Golf and Country Club.
âIbom Golf Course is the best in Nigeria and West Africa as at today, August 15, 2021.â
- Ochayi Emmanuel, Manager of Ibom Golf Course.
The sub-chapter, *Ibom Golf Course Compared to Others*, further defines the golf course.
Excerpts: _Ibom Golf Course is located within the same sprawling premises as the five-star Ibom Icon Hotel in Uruan Local Government Area in the suburb of Uyo, the State Capital. The name of the complex is actually Ibom Icon Hotel and Golf Resort. The hotel manages the course. And, as the Captain of Ibom Golf and Country Club, Barr. Usen Akpabio, who has travelled far and wide to play golf, points out, the co-location with the hotel makes the Ibom Golf Course unique not only in Nigeria but in West Africa as well._
_It is an 18-hole golf course like other standard golf courses. But, according to Ochayi, what differentiates it from the rest in Nigeria is its multiple undulating characters, oscillating between downhill and uphill. He says most golf courses in the country, including the big ones in Lagos and Abuja, have a single character â flat surface. He also draws attention to the unique greenery._
_The immediate past Governor of Kogi State, Captain Idris Wada, gives his own parameters for scoring Ibom Golf Course above all: âThe golf course is well designed. It is very interesting and challenging. It is a green environment. It is very refreshing. It is a fantastic place to come and reduce stress and purge yourself of any tension. I leave here energized and go back home to face the challenges of life.â_
_A former State Commissioner for Works, Engr. Akaninyene Udi, considers Ibom Golf Course âthe best in the country in terms of the layout of the holes and the attractiveness of the course.â_
_To Dr. Okon Umoetuk, 85, another former Commissioner, who has played golf for over four decades, Ibom Golf Course is simply incomparable: âIn fact, I donât know of any other golf course in this country that can compare to Ibom Golf Course. The golf courses in Abuja, Lagos, Port Harcourt and Benin cannot be compared to the one in Akwa Ibom. Ibom Golf Course is the best clearly. If you play golf and you go to other golf courses, you will see that Ibom Golf Course stands out as the best. It is wonderful. It is the best. And you know it is paved round which is not found in other golf courses. It was so well designed and executed.â_
_Yet another ex-Commissioner, Prince Enobong Uwah, who once superintended over the Ministry of Environment, scores Ibom Golf Course high: âI can tell you that this is one of the best courses in West Africa if not the very best. It is a natural course and it has all the makings of a good course â the natural scenery and distance.â_
_He believes the quality of the course makes golf compelling for Akwa Ibom indigenes: âWe have a wonderful facility â world class. It would be ridiculous for me and other Akwa Ibom indigenes not to make use of this facility.â_
_On his part, the Chairman of Akwa Ibom State Golf Federation, Mr. Samuel Ekpenyong, states that Ibom Golf Course beats all others in Nigeria because of its design and vegetation, insisting that âthere is no other golf course with such design and greens in the country.â_
_The Member representing Nsit Ubium State Constituency in the House of Assembly, Barr. Otobong Bob, gives his own reason for the courseâs primacy: âIbom Golf Course is second to none. It is the largest in the country. Taking out my personal bias being from Akwa Ibom, I think that Ibom Golf Course stands out as the best golf course in Nigeria. Why do I say so? It is the maintenance of the golf course and the distance covered. A golf course needs to be challenging for you to bring out your best. The golf course is very challenging for anybody.â_
Wada has become a promoter of sorts for the golf course. This is reflected in the sub-chapter, *A Former Governor as Ibom Golf Courseâs Chief Promoter*.
Excerpts: _So impressed is Wada with Ibom Golf Course that he has promoted it abroad._
_âI have had to convince people in USA and UK that Ibom Golf Course compares to or even beats some golf courses in those two countries," he reveals. "People donât believe me that we have a golf course of this standard because Nigeria is not in top world ranking. Even Nigerians there donât believe until they google and see the layout. It changes their perception of Nigeria.â_
_Wada, a 71-year-old former flying instructor, is proud of the promoter label: âI am a promoter of Ibom Golf Course. I am very proud of this golf course. This is frank. I am not patronizing. This is the absolute truth. What will I gain by flabbergasting?â_
The tourism aspect of the golf course is captured in the sub-chapter, *Tourism*.
Excerpts: _To Obong Godwin Ekpo, the Chairman of the House of Assembly Committee on Education, the Ibom Golf Course has boosted tourism in Akwa Ibom and the stateâs economy as a whole._
_Bob, his counterpart, concurs: âIt is a tourist attraction. Almost every weekend, you find people from all parts of the country coming in to play. It boosts the economy. They sleep in this hotel and other hotels in the state. They also patronize our transport system including Ibom Air. Generally, it drives the economy of the state in its own way.â_
_Uko Orok, who has played at the golf course since 2010, illustrates the golf course as a tourist attraction: âThe people that this golf course has attracted to this state would never have branched this state if there was no golf course. This golf course has attracted conferences and events to this hotel because it became the only reason the participants have to come. The golf course is a treasure that is hidden.â_
_Udi explicates further: âIt is a major tourism attraction in the state. It has drawn a lot of tourism into the state. Almost all the international oil companies in Nigeria hold their annual retreats here so that their workers can play golf. It is the vision of Obong Attah that brought that about and it has now made golf a known game in Akwa Ibom State and boosted sportsâ tourism.â_
_Ekpenyong points out that âat a point, it was the golf course that was bringing the hotel revenue.â_
_Uwah is starker: âThat hotel survives basically because it is a golf resort. The golf course has helped the hotel. This golf course has attracted a lot of people from outside the state. A lot of people come in from even outside the country. I believe that is part of our tourism development.â_
_Wada admits that âmany of the people who stay at the hotel come here because of the golf course and I am one of them.â_
_Akpabio sees the hotel and golf course as mutually dependent for their survival: âA five-star hotel, tucked inside Nwaniba 15 to 20 kilometers from Uyo, could not have survived without a standard golf course. With the five-star hotel within the same facility makes Akwa Ibom a golfing pilgrimage. A golf course alone would not have been as welcoming as a golf course within a five-star hotel facility.â_
_Ochayi, who is a staff member of the hotel, accentuates the symbiotic relationship between the hotel and golf course: âMany people travel from far and stay in Ibom Icon Hotel because they want to play golf. And some come for retreats and conferences at the hotel and they end up playing golf because nobody will see this kind of golf course with the standard and would not want to play golf.â_
*Enoâs Passion for Golf Tourism*
Eno is clearly passionate about golf tourism in the state. In his economic blueprint, ARISE Agenda, he states:âThe Obong Attah administration had the foresight of developing the Nwaniba Golf Course to international standard and also the airport in Uyo. Golf is one game that attracts people with huge resources. An annual golf championship can benefit the state in more ways than one. Apart from the traffic it will draw to the state and the resources that come with it, it will expose the state to more investment which would otherwise not have been apparent.â
He may not need to start another golf tournament.
What he may need to do is to include the Ibom Golf and Country Clubâs two major annual tournaments, the Governorâs tournament and the Victor Attah birthday tournament in November, in the would-be tourism calendar.
And if such a calendar of golf, carols' festival and other tourism events is actualised, Enoâs dream of turning Akwa Ibom to a destination will easily be achieved.
He has his work cut out.