Scribe's Associates

21/04/2022

17/03/2022

It's
Do you remember this?

Awilo Logomba became a rave in Nigeria in year 2000. Although most people did not understand the meaning of the lyrics, yet, they loved his song because it had an apeal to their minds.
And he Awilo understood his audience, and gave them back to back what they wanted.
In business, never forget that it is not about you, but the people. Provide the value that people need, and they would pay you in return with their resources.

Today, we no longer hear about him, probably due to age. But, a business lesson to learn from that is that you must keep reinventing, and creating values for different segments of your audience.

What other business lessons can we learn from this?

02/03/2022

14/02/2022

Love is a gift.

We love all our customers for their loyalty to our business.

04/02/2022

Life is boring without someone to show love to.

We cannot imagine ourselves without the support of our customers.

You mean so much for us.

06/01/2022

Facebook reported that over 200 million small businesses do business using their platform, which is the statistics from one social network.

How do these social media networks attract so much people to their platforms, and command business?

They understand the human desire to be entertained, and educated; not to be sold to, although they love to buy things. This is a strategy that can be adopted by any business owner.

To use this strategy, you are must seek first to:
1. Have a platform online.
2. Create contents about the people. Be human in your approaches.
3. Create contents that addresses or solves their challenges.

When people find your platform as a "Go to" platform, you would naturally secure their audience and trust.

Caution:
Don't be discouraged by metrics if your posts don't have likes & comment. They are track records of where you're coming from. We have had businesses come from posts nobody liked. Be consistent and honest with your content, and you'd secure their trusts.

Do you seek a working a strategy for your business?

Then, send a DM now, to secure free consultation. Or send a mail to [email protected], with the subject "I want the free 15 minutes business strategy session"

31/12/2021

2021 has been a very great year for us all.

We want to specially appreciate each of you that supported us to make the year a very great one.

We do look forward to better business relationships in the coming year.

Thank you.

Special bonuses awaits you in January, 2022. DM to get yourself one.
www.scribesassociates.com.ng

25/12/2021

This is wishing you all a merry Christmas. We wish you and all yours the best that the season offers.

🎄

23/11/2021

Mistakes Smart Business Owners Make with Social Media (Part 2)

Failure to define your target demography
Social media has proved to be the most effective medium that brings business and their target audience together. With over 3.2 billion people using social media, which makes up about 42% of the world’s population, it does make business sense to pitch a tent here for business. However, an identification of your target audience would determine the best strategies to employ. Since the use of social media differs with demographics due to a number of factors, it’s wise to define your target audience by designing a customer persona profile. Properly defining your target audience would help you decide on the most effective strategy to achieve your business goals.

In my little adventure in business, I’ve met a number of ambitious people who began businesses without defining who their products or services are serving. The majority of them respond “Everybody”, when asked who their targets are. Each demography has its peculiarity.

A major advantage of properly defining your target audience is that it would help you minimize risk, and also allow you to focus your marketing efforts in the most cost-effective way. Identifying the right target audience for your business would help you understand the best platforms they can be found, and the kinds of content they best consume.

This simple guide would be of help:
- All demographics use Facebook
- Twitter has a younger and educated audience
- Instagram is younger still, and probably still in high school or college
- LinkedIn users have a higher income and more education

These two steps are vital in defining your target audience viz-a-viz the social media:

1. Analyze your existing customer base, and use them to draw out your customer profile. Your current customers are a great source of information about your current customers. you can explore the preferred social platforms of existing customers and the kind of information they look for in those

2. Check out your competitors. This is one of the advantages of competitors. You should critically analyze the target audience of the top 5 leaders in your industry, and draw up some lines. What content types are they using, and what is the strategy that’s working for them.

Kindly consult records or experts if you still find it difficult to define who your ideal customers are.

20/11/2021

Mistakes Smart Business Owners Make with Social Media (Part 1)

Social media has become the place you can find people any time of the day. My good friend, Frank Agono once told me in a chat, "In times past, people visited the social media, but nowadays, people live in the social media" This explains why you always find people on these platforms every second of the day. One can safely say that social media is almost becoming a planet where only the same race of people live in.

Smart business owners have rushed in here for a catch since business and sales are all about meeting people where they dwell. Large corporations have also pitched their tents on this landscape.

Improper Social Media Strategy is the major mistake (even) smart people make. Having a good social media strategy is crucial to building your business brand, staying relevant with trends, and also connecting with your customers and prospects.
I'll explain under different categories:

1. Direct advertising or Self-Promotion: People come to social media for different reasons, and the principal reason amongst them is to be entertained, network, and be educated; not to be sold to. People always tune away from channels that advertise a lot, because they seem greedy and only interested in themselves. So, as a business owner, you must avoid this temptation as much as possible.

How then can a business mitigate this barrier?
Introduce content marketing into your strategy.

What's content marketing?
According to Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Content marketing seeks to sell a product or service but creates content that the target audience would find interesting and helpful, to secure their attention and trust. It's a known fact that a business transaction is much easier when trust is secured.

Create posts that:
- Answer the curiosity of your targets
- Solve their problems
- Entertain them
- Help them save more money

Avoid this:
Direct sales posts: Social Champ reported that you'll lose credibility on social media if your posts seem like you’re blatantly advertising yourself or pushing a product. When you sound salesy, readers would end up just ignoring the post

11/11/2021

How to Find Big Investors For Your Real Estate Business on LinkedIn

30 million-plus companies use LinkedIn for business, as the platform has evolved from being a recruiting talent to a business hub, where professionals and investors connect. It can now be used for all business-related purposes ranging from finding new investors to marketing products.

In this post, I’ll take you through practical steps on how to find big investors using the LinkedIn platform.

1. Use a LinkedIn Business page:
Rather than use a personal account, create a business page on LinkedIn. You can click here to create one now. Ensure all the areas are filled appropriately. Business pages are necessary because it’s the best to market your products effectively.

2. Post great content based on buyer persona:
Big clients do not make buying decisions spontaneously. They make purchases based on informed decisions. When you post great content, you naturally attract them. In a previous post, I clarified how the search engine works. When you post good and relevant content, search engine bots would be scrambling for them, so as to show them to searchers. Ensure you use infographics in your content, and sound convincing enough. Mind you: post content they would most likely find useful; and don’t sell to them.

3. Seek Out Personal Referrals:
LinkedIn has what is called “Introductions), where you can ask for referrals directly over LinkedIn without prior connections, called ‘introductions’. However, it wouldn’t serve your purpose, as high-paying clients move within certain circles. To get any of them, it’s better you ask for a referral if you do have a common connection; then, build upon the introduction. Introduce value into the relationship, before introducing your properties.

4. Join groups:
Look for industry-related groups on Linkedin, and study their patterns of discussion before making contributions. You can also lookout for some groups where high-paying clients are, and join. You can also create groups for your business pages.

You could end up attracting and meeting new investors for your real estate if you follow these brief suggestions.
Do you need the help to set up a highly converting digital strategy real estate business? Talk to us now.

09/11/2021

If you are not taking care of your customers, your competitor will.
- Bob Hooey

01/11/2021

How to Have an Edge in Your Real Estate Business in 2022 (Part 1)

Fit Small Business reported in their Real Estate Report that Gen X (those born between 1965-1979) are the biggest buyers of homes in America in the ongoing year (2021). It also stated that they were the highest sellers of their properties. This is followed by older millennials (those born between 1980-1989). A look into these statistics gives an insight into how a real estate investor and realtor can have an edge in 2022 in his business.
I strolled further down into analytics and discovered that Index Mundia published that 30.6% of the Nigerian population are between the ages of 25-54 years. Visual Capitalists reported that 53% of the world population are between the ages of 20 & 59. This is relevant information to business owners, as it provides hints at which populations to target as potential clients.

The question now is, "How do we reach our targets?"

To draw a sales system that works, you must first endeavor to draw a customer persona, which gives you an in-depth analysis of who they are, how they live, where they live, where they hang out, etc.

The older generations are predominantly selling, while the younger generations are more often buying.

In this series of posts, I'll guide us through statics on how best to get at these people to close great deals.

1. Characteristics of Older Millenials:
a. Family/Career: They are tending to their growing families and settling into careers as leaders or soon-to-be leaders. With this, they tend to find homes, land properties to purchase, to get their growing families settled. Also, most times, they have the financial resources to buy whatsoever they deem would be comforting for themselves and their families.

b. Technology: They witnessed slow embraced technology, then exponentially increasing rate of change. You find quite a number of them on Facebook, Instagram, and LinkedIn. So, when considering a platform to reach them effectively, you should consider these.

c. Risk-taking: They are a bit more optimistic about all the possibilities and willing to take any risk. With this, they invest heavily in whatever course their guts clear them to dare. So, it is safe to say "If an investment plan is excellently packaged, they are most likely to give it a try.

d. Work pattern: They prefer to work, then play later, rather than play before work. They repeat this pattern, alternating it throughout the entire day. This also tells us that when targeting them for ads or proposals, time sensitivity is highly needed on the part of business owners. You also must be brief and sharp to get their attention.
e. Prudence: Though risk-takers, they want to acquire relevant knowledge based on any subject of interest before leaping. This explains why they are the highest you can target with Google ads. However, it cannot also be overemphasized that your business needs a converting website, as they would surely visit your website first in order to perceive what you think and look like. First, let me mention, that your website could either positively or negatively represent your business. If you're a person who loves excellence, it would show on your website.

Would you like to learn more about how to have a business website that both converts and represent you, then, click here (https://scribesassociates.com.ng/services/) to have a free (no obligation) analysis of your website?

In the next post, you'll learn how to effectively meet your targets using technology, with the objective of achieving sales.

01/11/2021

"Extraordinary people visualize not what is possible, but rather what is impossible. And by visualizing the impossible, they begin to see it as possible"
- Cherie Carter-Scott

In all... despite all... see possibilities; don't believe it's over yet!
Welcome to November.

21/10/2021

4 Things Your Website Should Do

For most businesses a website is the focal point for providing information to customers. It acts as a vital tool for generating leads, enquiries & new businesses.
Has your business website being worth the investment? Or is it just a necessity? If your website does the 4 effectively, you're sure of a great ROI from your website.

1. Attract Customers
We all know that first impressions count. So, when someone arrives at your website the design needs to create a good impression. It should be attractive and appealing in order to grab their attention so that they are tempted to stay on the site for a while and take a look around.

2. Provide a great user experience on all devices
A website that is built using responsive design will provide the best experience for all users because the website will adapt to the correct shape and size no matter what device it is being viewed on. The beauty of having a website that is built responsively is that it only needs to be developed once so there is no need for different versions for different devices and it will save you money in the long run. Statista reported that in 2020, the number of unique mobile internet users stood at 4.28 billion, indicating that over 90% of the global internet population use a mobile device to go online.

3. Appeal to Your Customers by Highlighting the Benefits of Your Business to them.
Highlight the problems that your targets have that your business would help them solve. Your key business features and benefits should be highlighted on your website. Remember that people buy "why you are selling" and not "what you sell"

4. Give Clear Calls to Action
When a potential customer visits your website, what do you want them to do? Do you want them to request a quote? Buy a product? Subscribe to your newsletter? Pick up the phone and call you? Whatever it is that you want the customer to do, it needs to be presented clearly and simply on your website. Most recently, on every web page.

We offer a free counseling sessions to business owners who seek better ways to deliver their products & services leveraging the media to reach her audience. Book your 15-minutes session now through a DM.

19/10/2021

How to Sell More Real Estate During This Christmas Season (Part 1)

The Christmas season is a period globally known for purchases. However, successful companies understand the human sensational habits of pleasure, and have cashed-in on this to exploit their vulnerability. Most of them get their consumers confused to the point they forget the demarcating line between desire and necessity, thereby, getting them on a shopping spree. As a business owner, your ability to understand this basics would help you create a system that would help you sell more real estate during the Christmas period.

To sell effectively, you must be able to recognize some psychological triggers that delivers results when it comes to buying decisions. One of the is the Hedonistic lifestyle of people: This is a lifestyle that is oriented towards pleasure and enjoyment. It is closely related to happiness which is also oriented to meet the needs of individuals to obtain the satisfaction. It has been established that buyers tend to be more emotional during the holidays and may be more likely to make decisions based on the feeling. One of such feeling is the feeling of a new house and property. So, a wise real estate investor would create an irresistible offer for such a time.

How to create irresistible offers this season

Make offers that catch their attention. To catch the attention of people, there are established psychological triggers that works:

i. Automaticity: Activate the senses.
Humans pay attention subconsciously and automatically to sights, sounds, colors and other sensory stimuli based on the contrast they have with their surroundings and the associations they have with them. Ensure your designs, videos and jingles catch attention. The season is known for certain colors & rhythms. Ensure this is incorporated into your activities this season. Coca-Cola does this year-in-year out.

ii. Framing: Contextualize your argument to appeal to your audience.
Create mental images in the minds of your targets in your captions. With this, they begin to put mental frames to certain past experiences, married with present desires, to take actions. This is needed because no choice or reaction is ever made in a vacuum. There has to be a trigger.

iii. Disruption: Break expectations.
You achieve this by asking an unexpected question that seem telepathic. With this, you make your audience see themselves in the picture you're trying to create. It could results in some emotional cringes.

iv. Reward: Create desire.
Offer the possibility of both extrinsic and intrinsic rewards to fully grab the attention of your target. Extrinsic rewards are financial or tangible rewards like sales, price reductions, etc., while intrinsic rewards are intangible rewards that create feelings and individual satisfaction within the prospect/buyer. An example is informing them that a portion of the profit made would be donated to charity.

v. Reputation: Establish credibility
People pay huge amounts of attention to reputable sources, so, they are on the look out for credibility and show them you are knowledgeable on the subject, by providing them with data and stats.

vi. Mystery: Leave things incomplete.
In your attempt to fully capture a person's interest, avoid giving away too much information, because the brain is always searching for details to reduce uncertainty about the target of its focus. Include "Learn more" buttons in your contents.

vii. Acknowledgment: Contribute to your audience’s identity.
There is an innate desire in every man to be recognized; so, fuel this ego a bit by creating a sense of community with your target. Give a face to your organization. This is one of the selling facts behind brands using influencers in different industries, so that when their followers see them, they immediately feel a sense of ownership.

The next is to create an interest in them for your real estate, and we would discuss this in our next post.

07/10/2021

3 Business Lessons to Learn From the Facebook, Instagram & WhatsApp Outage

The news that Facebook, WhatsApp, and Instagram shutdown is now stale. It's funny that majority thought their phones had some problems or probably an issue with their network provider. The causes and solution isn't the goal right now, but possibly there are some business lessons we can learn from this incident.

First, let's begin here: The likelihood of it repeating itself cannot be ruled out, as it has happened before, and "might likely" happen again. There are various claims as to what Facebook as a company lost within those 6 hours of crash, ranging from $60m to $120m. However, the losses from the perspective of business owners can't be spelt out, as there are many businesses that exist on social networks only. A bad dream no one wants to remember (LOL)

Two main lessons:

1. Try all you could never to give a chance to your competition:

The 6 hours crash of the tech giant saw 70 million people rush to Telegram, a fierce competition for WhatsApp. A huge community also moved to Twitter to keep up with happenings around the world during that space of time. A rule of thumb in business is this: "You're never gonna be the cheapest for too long, neither would you be the best forever". As a business owner, you must strive to build so much loyalty with your customers & clients, so much so that even if anything happens, they have a "silent commitment" to you as a brand. This could be from your customer service to service delivery strategy. As a business owner, you must keep reviewing your process, so as to keep refreshing your status in the minds of your clients. This would make any customer that leaves to come back to you even if . This keeps your competition on their toes. This is off records. I think Telegram has better features than WhatsApp. So, the chances of gaining back all those WhatsApp lost to Telegram is very slim.

2. Have a comeback strategy that wins:

From the proverbial story of the prodigal son, his father celebrated his comeback rather than castigate him. When you lose any customer, build strategies to follow up on them; never leave them off for a moment. This creates the impressions. Send them souvenirs, chats, etc. With this, you'd be the first option in case they are having a rethink. Don't be overly pushy with this (warning).

3. Never fully invest and depend on what you are not in control of:

Only invest full trust in what is in your control. Anything outside of you might fall and you will be terrified. Facebook is a platform where people meet. However, in order to be safe in business, do not put all your "business eggs" in its basket. (This is to guard against heart attack should in case they crash again. Move your business forward by owning your own platform, where your customers can reach out to you without distraction. This can be achieved by you owning a website that represents your business. With this strategy, you'd then make your social media handles as "tributaries" that leads to the "ocean" of your business rather than make it your main bowl of action.

What lesson did you learn from the crash?

We help business owners build highly converting websites for their businesses. Book for a 15 minutes (no obligation) business strategy session with our team on how to better run your business for better profit by visiting our website www.scribesassociates.com.ng

01/10/2021

Wishing all of you a happy new month!

30/09/2021

4 Vital Things An Effective Must Website Do
Your business' website can be a highly effective marketing tool that can be very cost-efficient as it keeps generating leads, enquiries and new businesses. A website is now considered a must have for a frontline business, if you must stay active in your competition. For most businesses, a website is the focal point for providing information to customers, while smart business owners have converted theirs to an ever active tool that generates income consistently.
Is your business website worth the investment? Or is it just a necessity? If your website does these 4 effectively, you're sure of a great ROI from your website.

1. Attract Customers
We all know that first impressions count. So, when someone arrives at your website the design needs to create a great impression. It should be attractive and appealing in order to grab their attention so that they are tempted to stay on the site for a while and take a look around.

2. Provide a great user experience on all devices
A website that is built using responsive design will provide the best experience for all users because the website will adapt to the correct shape and size no matter what device it is being viewed on. The beauty of having a website that is built responsively is that it only needs to be developed once, so there is no need for different versions for different devices, & it will save you money in the long run. Statista reported that in 2020, the number of unique mobile internet users stood at 4.28 billion, indicating that over 90% of the global internet population use a mobile device to go online.

3. Connect to their emotions through your copy: Highlight the problems that your targets have. You must ensure they see themselves in your content; then, suggest how your product and service can help them. Your key business features and benefits should be highlighted on your website. Remember that people buy "why you are selling" and not "what you sell". Never fall into the trap of talking about yourself alone in your copy, else, you’d bore visitors.

4. Give Clear Calls to Action
When a potential customer visits your website, what do you want them to do? Do you want them to request a quote? Buy a product? Subscribe to your newsletter? Pick up the phone and call you? Whatever it is that you want the customer to do, it needs to be presented clearly and simply on your website.

How is your website doing? We offer free consultation to business owners who seek better ways to deliver their products & services using the digital media to reach their audience. DM us now to have us review your website for free.

28/09/2021

5 Features of Highly Converting Real Estate Websites in Dubai
By Emmanuel AnuOluwatomiwa

Dubai real estate market is on a steady course because of a number of reasons. The best real estate websites in Dubai have the perfect balance of form and function to convince visitors they’ve come to the right place. This is what puts them ahead in real estate. Before we proceed, it is worthy of note to mention amongst others the 5 top real estate companies in Dubai (in no order in particular):

1. Damac Properties

2. BetterHomes Real Estate

3. Aston Pearl

4. Dacha Real estate

5. Emaar Real Estate

Below are the top features of these companies:

1. Great User Experience: Each of these sites provide a pleasant experience that make visitors want to stay and explore their sites. This is a major factor that guarantees leads generation. When navigation is intuitive and seamless, visitors would generally stay longer, as the features are interactive, adding value to the user’s experience.

2. Great designs: Great designs are meant to communicate with the emotions of visitors. This is something the websites of these companies does perfectly well. The design elements such as color, contrast, font, and others are intentionally selected to achieve these. These helps to personally connect with visitors.

3. Great content: The content on their sites are rich, engaging and highly resourceful. Each page offers values to site visitors. Majority of them diversify their content formats to include video contents. A number of them offer 3D tours, to give visitors a virtual reality experience.

4. Multiple Clear Call to Actions: They empathize with their visitors and anticipate what they want, and provide a corresponding call to action. For instance, a potential customer wants to send an inquiry but won’t know how. A call to action will provide a way for them to take the next step without having to wonder around. Most of them have WhatsApp chat integrated on their sites, to help site visitors stay connected with their brands.

5. Targeted SEO: Type any topic on the search engine that has to do with real estate, and a number of these companies would come out top. This is because they carefully targeted their content to be easily crawled by search engine bots. This is what makes them to be found easily on the internet.

Do you own a real estate company, and finding it difficult to generate sales through your website? Let's help you out through a non-commitment 15 minutes counseling session. You can book a slot now through a DM.