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Scribe's Associates Scribe's Associates is a media company assisting our clients with content strategy, social media man

21/04/2022
It's Do you remember this?Awilo Logomba became a rave in Nigeria in year 2000. Although most people did not understand ...
17/03/2022

It's
Do you remember this?

Awilo Logomba became a rave in Nigeria in year 2000. Although most people did not understand the meaning of the lyrics, yet, they loved his song because it had an apeal to their minds.
And he Awilo understood his audience, and gave them back to back what they wanted.
In business, never forget that it is not about you, but the people. Provide the value that people need, and they would pay you in return with their resources.

Today, we no longer hear about him, probably due to age. But, a business lesson to learn from that is that you must keep reinventing, and creating values for different segments of your audience.

What other business lessons can we learn from this?

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