26/03/2023
AUGMENTED REALITY AND VIRTUAL REALITY SET TO REVOLUTIONISE BROADCASTING
The future of broadcasting is here, and it’s virtual. Augmented Reality (AR) and Virtual Reality (VR) technologies transform media consumption, creating immersive experiences that were once only possible in science fiction.
The FEMYWALSH company believes that traditional broadcasting models are threatened by the rise of streaming platforms and on-demand content. But AR and VR offer a new way to engage audiences with fully interactive and personalised experiences that can be enjoyed from home.
AR overlays digital information onto the real world, creating an enhanced viewing experience that blends reality and virtual content. This technology has already been used in sports broadcasting, where real-time data is displayed on the field of play, giving viewers a deeper understanding of the game.
Conversely, VR transports viewers to a completely virtual environment, creating a fully immersive experience that can be tailored to their interests. This technology has been used in gaming and entertainment for years but is now finding its way into mainstream broadcasting in developed countries and now in Nigeria.
AR and VR offer broadcasters a new way to engage with their audiences, creating interactive and personalised content. For example, viewers can choose their angle for sports or explore a virtual museum exhibit in their own time. This enhances the viewing experience and creates new revenue streams for broadcasters, as advertisers can target specific audiences with tailored content.
The potential for AR and VR in broadcasting is enormous, and we are just scratching the surface of what is possible. As technology evolves, we expect more immersive experiences to blur the line between reality and virtual content.
FEMYWALSH company, as a 21st-century media broadcaster, want to stay ahead of the game and decided to embrace AR and VR technologies now. The future of broadcasting is here, and it’s virtual.
Victor Walsh Oluwafemi
President/CEO, FEMYWALSH
