18/10/2022
Did you know the average conversion rate for an ecommerce store is 2%?
This means as much as 98% of your website visitors leave your store without ever making
a purchase.
An increase in your sales conversion rate from 1% to 2% will essentially double your
revenue.
A poorly optimized online store can see you losing customers at each step of your funnel.
Too many steps here, a button in the wrong place there, and they’ve already abandoned
their cart.
With an optimized store, you will be converting MORE of your existing store visitors into
buyers & MORE buyers into repeat customers. You will grow sales and revenue.
But where do I begin? Blindly implementing conversion optimization modifications at random and launching A/B tests without a strategy is more likely to harm your company than help it.
Understanding the guiding principles of conversion optimization is necessary for success.
