26/04/2022
Here's why your local creative business isn't on Google.
Well, here's the truth. In the world of digital marketing today, many young young adults have become hyper-focused on social media. In fact, I wouldn't be surprised if most millennials think that digital marketing only consists of Facebook, Instagram, YouTube, Snapchat and Twitter. But that's not the case. Social media is only one channel with digital marketing, in particular internet marketing.
Digital marketing also includes non-internet channels like billboards, radio, TV and and (aka texting) plus internet channels like email marketing and mobile marketplace (aka the Apple store and Google play)
Basically, there are a ton of options. However, the internet channel that is free and most easily missed is local search engine optimization, also known as local SEO.