Sophie The Mogul

09/01/2025

Social media has truly evolved. I remember years ago, it was mostly for sharing pictures and connecting with loved ones. Brands weren’t really using it the way they do now.

But look at it today, what used to be just an app for posting beautiful pictures has grown into a powerful marketing channel. Now, it’s where brands build trust, connect with customers, and even close deals!

2025 is here with new trends taking things to another level. This is why I created this post to help you stay informed and ready.

Swipe to see the top trends and comment
which ones will you be trying in 2025.

31/12/2024

Start 2025 with clarity, not guesswork!

Successful brands know that the first step to growth is understanding where you stand, and a social media audit is the best way to find out what’s working, what’s not, and what needs to be improved for better results.

Take advantage of my NAME-YOUR-PRICE-OFFER, and choose what you’re comfortable paying for a detailed audit. Here’s what you’ll be getting:

✨I’ll review your social media page and send you a document with my observations and
recommendations to help you grow.
✨As an added bonus, if you book between now and January 31st, 2025, you’ll get a FREE 30-minute strategy call to discuss your social media challenges!

Don’t take what didn’t work in 2024 into the new year, start with a clear plan! Send a DM or click the link in my to book now.

socialmediaaudit

25/12/2024

10/12/2024

As 2025 approaches, it’s the perfect time to pause and ask yourself: Is your business truly ready for the year ahead?

The goals and plans you’re setting now can only succeed if your business is prepared to grow and adapt. Don’t wait until January to make changes, start today.

These tips will help you focus on the right things to start strong and stay ahead.

Which tip will you start with? Let me know in the comments, and don’t forget to share this with another business owner who is planning for a better 2025.

Your business buddy,
Sophie.

22/10/2024

Ever wonder why some businesses stay winning, even when things are slow? 🤔

Let me tell you a little secret: it’s not about luck, it’s about using effective strategies. If your sales have been slow lately and you feel lost, you’re not alone.

I’ve worked with so many business owners just like you who were stuck, but guess what? There’s hope!

Many of my clients have turned those slow days into sales days even in this economy with these proven content ideas I’ve shared with you for FREE!

Swipe through to learn simple, no-stress tips you can start using right now, even if you’re working with a small budget. These are the same steps that helped my clients see results, and I know they’ll work for you too.

Which of these strategies will you try first? Let me know in the comments, and don’t forget to share with another business owner who might need this.

Your business buddy,
Sophie.

31/08/2024

I can’t let the month of August pass by without appreciating the good people of BEST Africa!

Thank you so much for recognizing me as one of the 100 African Creatives contributing their quota to personal development, leadership and career expansion of Youths in Africa.

I see it as a reminder to keep doing my thing - supporting and empowering young people in Africa, both in the spotlight and behind the scenes.

Thank you,
Thank you, !
I’m grateful!

Let’s do more by God’s grace! 🙌🏽

17/07/2024

When Chef S. reached out to me, she was overwhelmed with running her food business and at the same time showing up on social media.

Her coach had told her about my social media management services and she had absolute trust that I could handle the job.

First, we had a discovery call where she picked my full social media management service and explained the vision she had for the business. Next, I created a social media strategy that aligned with her objectives; a content strategy; a content calendar; revamped her page, and we got to work immediately.

The first post (an Instagram reel) I made on her page got over 10,000 views, 600 likes, 290 shares, and 29 comments.

Subsequently, we recorded the following successful results:

📌 We built a community of people who aren’t just fans, but also customers eager to enjoy the tasty African dishes she prepares.

📌 I handle her social media tasks, freeing up her time to focus on improving her cooking skills and creating new recipes! In fact, she just launched a new dipping sauce for her famous Samosas.

📌 The content strategy I created makes her foodtruck the most sought-after in her city. She’s fully booked every month and sometimes has to decline invitations.

📌 +175% increased reach

📌 She scaled her business by shipping meals across her country and nearby countries.

📌 She made it to the quarterfinals in a prestigious Chef voting contest.

📌 She’s able to create time for her family and for the activities she loves.

Today, Chef S’ food business is thriving, all because we worked together. If you’re too busy to handle your social media or admin tasks, I’m here to help.

I have limited slots left for my complete social media management service. I can only take on a few clients each year to ensure they are provided with the dedicated attention and assistance they deserve. Hurry and message me before all spots are gone!

20/06/2024

I’m excited to announce that I’ll be visiting my alma mater on June 28th as a panelist for the “Life After School” event! 🥳

It’s really hard to believe six years have passed since graduation. Life after school has been a roller coaster ride, but, God’s grace, solid patterns, and strategies have guided me.

This event is perfect for students, graduates, job seekers or anyone interested in building a social media career but wondering what comes next after school. You’ll gain valuable insights into social media career opportunities and get practical steps to succeed.

Don’t miss out - this event will answer many questions about life after school! See you there! 🥰

29/04/2024

My journey into creative entrepreneurship began when I launched a lifestyle blog in 2018.

At the time, I was an English penultimate undergraduate, and the blog was an outlet to share my experiences as a young woman as well as perfect my writing skills.

It was challenging, but I enjoyed every moment. Balancing responsibilities as a campus fellowship leader, a final year student and running a budding lifestyle blog at the same time was quite a feat. But hey, I wouldn't trade those times for anything! 😄

Closing the blog after two years and transitioning to social media management was a bold move, but I'm happy I made the change.

Although I was afraid, that first move set me on the path to a career I treasure.

Blogging taught me all I know about content writing, Canva designing, networking with people, idea research development, personal branding, social media management, community engagement, and more.

I gained valuable insights that prepared me for life after graduation.

As I conclude, I want to leave you with the lessons I've taken from this experience:
📌 No experience or knowledge is ever a waste.

📌 Keep at the great work you are doing, someday it will all make sense.

📌 Don’t be afraid to transition, you are allowed to try again and do that which your soul yearns for.

I'll be real with you, some days I really miss lifestyle blogging. While I won't start another blog, I'm eager to discover new outlets where I can share interesting stories about navigating life as a Virtual Assistant and Social Media Manager.

Can YOU tell us about a lesson you've learned on your journey that you think others should also know about? Please leave a comment below.

15/04/2024

If you are a BUSY ENTREPRENEUR or PROFESSIONAL , you need to know this quote. 👇🏽

Samuel Smiles once said “Lost wealth may be replaced by industry, lost knowledge by study, lost health by temperance, but lost time is gone forever.”

Are you an entrepreneur who is too busy running your physical store to showcase your products/services on social media?

Are you a mother who’s struggling with showing up on social media and balancing your responsibilities on the homefront?

Maybe you are a C-suite executive who struggles with meet up with important work deadlines because you have to take care of little tasks like replying emails, scheduling meetings, etc?

Or perhaps you are someone who doesn’t want to bother handling tasks you don’t enjoy!

I’m here to HELP! My name is Sophie Wobilo and I help busy entrepreneurs and professionals like you reclaim their time so they can focus on strategic tasks like career growth and brand expansion.

Here are ways you can work with me in 2024 and beyond :

1. Social Media Management - Increase visibility and profitability on your social media marketing channels through my social media management service.

2. Virtual Assistance - Delegate your to-do lists to me while you handle other projects at work.

3. Brand representation - I can professionally represent your brand through catchy visuals, videos and voiceover content till you are ready to take the spotlight.

4. Content Creation - Never run out of visuals to post! I can create crisp, clear content of yourself, events, product or services.

5. Coaching and trainings - Want your staff to be abreast with connecting with your customers on social media? I can coach and train them.

Reach out to me via DM or my email address, Let’s CONNECT, PARTNER and COLLABORATE on your next project!

24/03/2024

The Youth Leadership Conference, Port Harcourt wasn’t regular!!

The mindshift that happened at the conference is one I’ll always be grateful for!

Every session from every speaker was packed with lessons to equip me for the now, future and how to make the best of past experiences.

I sat for 10 hours straight with an alert mind, just learning and soaking up all I needed for the next phase of my life. Trust me when I say, I didn’t feel time was going by so fast.

Sometimes answered prayers comes in the form of events like these and did just that for me.

I also got to celebrate my people who bagged the JPI 100 Young Leaders & Innovators Awards: , ,
&
Congratulations to you all once again! 🎉

It was also great to physically meet , and some other people after a long time being friends on Facebook.

My profound gratitude also goes to sir, for conceiving and birthing such an event! I’m really grateful.

My amazing seat partner and tech sister helped me preserve the beautiful memory of the day in pictures. Thank you, Sis.

11/03/2024

To God, who has crowned my years with His goodness, mercy, and grace, thank you for another year around the Sun!

Thank you for wowing me every year with your unending love and kindness!

Thank you for making my life a testimony of your reckless love.

Happy birthday, Sophie! Welcome to a year of sweetness, blessings and unlimited breakthroughs.

P.S: 🥳 I’m receiving prayers, wishes and birthday gifts everyday in March! Please send me as many as you can! 😉😂

Outfit & styling: .ng__
Makeup:
Photography:
Hairstyling:
Shoes:

30/01/2024

Is it too far into January for a "Happy New Year?” 🫣

January is my quiet time, which is why I'm here a bit late.

I come bearing news though. Here is a list of Social Media Marketing trends that are likely to dominate our screens in 2024.

This list isn’t quite exhaustive. However, chances are you've seen some of these trends already being used by brands and may be thinking of how to adopt them as well.

N.B: These are just predictions, you may not need to jump on these trends if you have a working social media marketing strategy.

Is there trend you’ve noticed or feel would be popular this year?
Please do share with us in the comment section below.

Tag / share this post with that entrepreneur you want to see succeed in 2024.

socialmediamarketingstrategies

04/12/2023

We WON!! Thank you Jesus! 🥹🥳

Say hello to the winner of the Superwoman Under30 Awards, Media & Content Creation Category, Class of 2023!

In 2022, I came to the realization that I couldn’t work with every entrepreneur. I understood my limits as a creative and I also understood most entrepreneurs especially in Nigeria can’t afford to hire the services of a social media manager, especially at the early phase of their journeys.

So, when I got the idea to begin sharing educative content for small businesses, I jumped on it. Who knew the series that started as a random idea will bring my first physical award just one year later? 🥹

God is faithful! 🙌🏽🙌🏽

Thanks to everyone who saw the work I was doing and believed in me enough to nominate me for this award.

Thank you SuperWoman Organization for noticing us U30 women and the efforts we are putting in to make a difference!

Thanks for celebrating us!

Thanks for giving us reasons to do more and impact our world!

This is a call to do more and I’m partnering with God all the way to make it happen! 🥰
Please tag your entrepreneurial friends, this is the page they should be following for tips on business visibility, customer relationship and sales.

27/11/2023

🥰 Happy new week, everyone! I’m happy to share goodnews about my nomination at this year’s Superwoman U30 awards!

This nomination is a recognition of my track record of sharing educational content targeted at helping small businesses thrive!

Thank you SuperWoman Organization and everyone who nominated me. I’m so grateful to be recognized as one of the young women influencing change in the media and content creation world.

This nomination is a call to do more, and I’m ready to partner with God to do more in the coming years! 🙏🏽🙏🏽

19/08/2023

Congratulations to me!! 🥳🥰
I have been accepted into Cohort 3 of the DigiGirls training!!

From 2022 till date , I’ve dedicated myself to acquiring relevant skills & upgrading my knowledge in the tech space.

Though it hasn’t been easy joggling full time social media management, an online store and online courses but the sacrifice has been worth it.

Thank you Cybersafe Foundation!

Thank you DiGi Girls for another opportunity to upgrade my tech skills!!

I’m super excited about the next three months!! 🥰🥰

24/07/2023

Thank you Abba, for this incredible opportunity to grow and upgrade my skills!

I’m excited and honored to have been awarded a scholarship in digital marketing by !

One promise I made to myself is to never stop learning and upgrading myself in any field I’m interested in.

Super grateful for organizations like these who provide opportunities for women and young people to acquire or upgrade their knowledge of digital skills!

I can’t wait!! 🥳💃🏽

15/05/2023

Woman of the moment and Guinness World Records holder, HILDA BACI has done 94 hours cooking time and counting! 😍😍

I first discovered her page while managing a client’s page.

As it is with Instagram , the more you watch a particular kind of content the more Instagram brings more content from that page for you to see.

Everytime I was working on my client’s page, I’d make it a point of duty to check on what she posted and how that content is doing, since my client’s page is also a food brand. From there I learnt of the Hilda Baci Cook-a-thon and saw sneak peeks of the planning process.

There’s so much to learn from her, her growth, dedication and determination.

She wasn’t an overnight success. You must have heard of how she has planned this for 5 years, her baby steps here and there all summed up to today’s success.

I could go on and on, talking about this awesome woman but here are things I’ve learnt from HILDA BACI:

1. The MIND is powerful - Hilda believed in her heart that she could do it and went for it! 💪🏽

2. PLAN and WORK towards it - Plans for the cook-a-thon began 5 years ago. I watched a part of her live video where she mentioned how she hired a trainer and lost some weight.

3. BET on yourself! She already betted on herself even before she began to use the hashtag ”BET ON HILDA.”

4. Count the COST and put measures in place to FIX them - If you’ve been watching the cook-a-thon from DAY 1, you’ll see how plans were made for each stage. Crowd control, times she’d be tired, music, security, photography, time-keepers, choice of MCs, hype-men & djs, the venue, medical team etc.

5. Get a TEAM of people who understand the vision and are willing to run with it - Her team understands the assignment and they are applying pressure to make sure she achieves her goal!! 💪🏽💪🏽

6. Social media is powerful, utilize it - The heavy use of social media contributed to more and more people discovering the cook-a-thon, I say this often but I’ll say it again - SOCIAL MEDIA IS POWERFUL! 🔥🔥

What have you learnt from HILDA’s story so far? Please share with me

Meanwhile, I’m going back to watch live videos of our star girl!! 🤩🤩

This is the motivation I need to begin my week!