18/09/2021
This is a client's work.
It's a How To Do design content.
It's a collection of multiple designs that explains how to do a task.
Now this content does not particularly market a product, but it's still promotional.
It doesn't tell you to BUY. But it's telling you that "Okay, hair products is what this brand sell."
And perhaps tomorrow you'll have need for organically prepared hair products and you'll remember LaurelNaturals.
Then it's offering you value als.
It's teaching you.
It's serving you knowledge.
Now you're thinking, "this is nice." And if you have been seeking for means to wash your hair, then you come across this, that can mean, "wow, this seller has me in mind.
As a seller, here you're a forming an emotional connection already with this potential customer. And that's very important to selling.
End point—
Do not allow sell to your audience. Provide them with value that will in turn be profitable to you.
I hope this serves you value.