25/11/2024
University students are under a lot of pressure to succeed, and in trying to juggle a seeming insurmountable workload, it can be difficult to expect them to take on any other skill. Luckily, in today’s digital economy, there are certain skills they can acquire that will blend relatively easily with their arduous workload. These are digital skills, and they are the best way to remain profitable in Africa’s digital economy. Here are the top five digital skills students should consider learning alongside their studies to increase their employability and entrepreneurial potential.
1. Digital Marketing
Digital marketing involves promoting brands and products online using social media, email, search engines, and other platforms. As African businesses move online, there’s a growing demand for professionals who can manage digital campaigns, boost online visibility, and engage customers. For instance, small businesses in Kenya and Nigeria rely heavily on social media platforms like Instagram and WhatsApp for marketing, creating numerous freelance opportunities for student.
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