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In 2010, Tony O. #Elumelu, CFR, founded Heirs Holdings after making significant strides in reshaping Nigeria’s banking industry. Elumelu made history when he led the biggest merger in sub-Saharan Africa at the time, combining Standard Trust Bank Plc with the older, more established United Bank for Africa (#UBA), which at the time was Nigeria’s 3rd largest financial services institution. In establishing Heirs Holdings, Elumelu’s goal was to transform the African economy through strategic long-term investments in sectors critical for Africa’s progress.
Speaking on the new TVC, the Company’s Group Head of Marketing and Corporate Communications, Clari Green, said that in its thirteen years of existence, Heirs Holdings has established a reputation for being consistent in creating value while driving Africa’s social and economic agenda.
The #enthusiasm for the coming year is palpable, driven by the conviction that the creative and #entertainment industry will continue to be a pivotal force shaping #Nigeria's cultural narrative, spurring #economic growth, and captivating audiences both at home and globally. Sam Onyemelukwe, a prominent figure in the industry, recently shared insights during the Entertainment Week Lagos, an initiative of #Livespot #Foundation. He emphasized the bright future of the film and entertainment industries, stating, “Here in Nigeria alone, our media and entertainment business generates hundreds of millions of #dollars.”
In an interview with MARKETING EDGE PUBLICATIONS at the just concluded 3-day National Advertising Conference organized by the AdvertisingRegulatory Council of Nigeria (ARCON) which was held in Abuja, President of the Media Independent Practitioners Association of Nigeria (MIPAN), Femi Adelusi, lauded the impressive turnout at the 3rd edition of the conference as he noting that "From the attendance alone, it shows that there is increased engagement and interest and participation in our industry..." National Advertising Conference Advertising Practitioner Council of Nigeria - APCON MIPAN - Media Independent Practitioners Association of Nigeria
ARCON NATIONAL ADVERTISING
CONFERENCE 2023 Former APCON Registrar/CEO, Alhaji Garba Bello Kankarofi; ARCON DG, Lekan Fadolapo; AAAN President Steve Babaeko; SO&U Chairman, Udeme Ufot; MIPAN President Femi Adelusi; EXMAN President, Tolulope Medebem; DG NTA, Salihu Dembos; OAAN President, Sola Akinsiku amongst others. National Advertising Conference Advertising Practitioner Council of Nigeria - APCON #nationaladvertisingconference
👩🏾💻🏆National Advertising Conference 2023: Marking the largest gathering of advertising practitioners and all critical stakeholders in the Nigerian Integrated Marketing Communications Industry in Nigeria, the National Advertising Conference 2023, organized by the Advertising Regulatory Council of Nigeria yesterday identified myriads of issues and challenges bedeviling the Nigerian marketing and advertising ecosystem with unanimous views on need for collaborative and all-inclusive action. National Advertising Conference #advertising
Dear Marketing Professionals, here’s your reminder to “Do you”, everyone else will adjust. Cheers to a beautiful weekend ahead👩🏾💻❤️💡🏆
😎 Today we are taking marketing #lessons from the phenomenal Layi Wasabi who addressed the situation of constant, unpredictable change that is now the norm in certain #industries and areas of the business and economic world. “Money was not designed to stay in one place, that is why it is called currency, because a current flows. A man that is going to make money moves should know how to make his money move,” Layi said. Although a play on words, during periods of #economic #uncertainty, companies look to reduce or eliminate discretionary expenses such as marketing. However, studies have shown that companies that cut back on #marketing during these times have a hard time regaining their #market share. Layiwasabi Comedy #layiwasabi
👩🏾💻Nigeria’s leading #digital and #brandbuilding academy, O2 Academy Lagos has partnered with Dochase Adx , #Africa's leading internet advertising technology and emerging market leader in #Programmatic #Advertising, Ad exchange, #DSP and #SSP to #optimize digital literacy and bridge the employability gap in #Nigeria by producing more employable digitally savvy youths. Commenting on the partnership, CEO/ Founder 02 Academy, OZONE MBANEFO said “Through this partnership, we aim to continually leverage the most updated tech information as part of our curriculum. Not only will Dochase bring the needed technology, they will also be bringing the expertise and even the instructors that will take some of these courses such that the students can now practicalize all that they will be learning. So not only will they gain this knowledge theoretically, they will also have the opportunity to put it to good use practically.” Dochase @o2academylagos
Being focused is more vital than talent. In life, your dedication to what you want matters more than how naturally gifted you are. It's about staying committed to your goals for lasting success. Making steadfast commitment is the real secret to lasting success. #marketing #ad #reel #facebook #mentalhealthquotes
Shege pro-max 😫 #adagency #marketing #advertising #ad #adsonreels
As an entrepreneur, CEO, marketing professional, creative, and aspiring entrepreneur, what is your driving force? What can readily keep you going and steadfast in the face of the worst economic/mental challenges? Today, a genuine belief in one’s mission, coupled with adaptability, propels individuals through hardships and turns obstacles into stepping stones for continuous growth and innovation. What drives you? @magattew 🏆 #motivation #enterpreneur
Meanwhile, when it comes to who suffers as a result of these #boardroom decisions, it has been averred that, the #marketing department is usually the budget cutting lever that can be pulled at any time.
REMEMBER:
WE ALL START AT ZERO.
Zero clients, zero followers, zero skills.
Don't let your fear of looking like a beginner stop you from eventually becoming a master. #tuesday #night
Hey you😌, yes, you. What are you afraid of?👩🏾💻What’s holding you back in your #marketing journey? Embrace the unknown, overcome your fears, and let success be your guiding light.🍁 #monday #mondaymotivation #november 🍁
HPN Technologies has launched the K11 Pro Smart POS #Terminal, a game-changing #innovation designed to empower in-store merchants with cutting-edge features and unrivaled performance.
The K11 Pro is set to revolutionize the way #businesses handle #transactions, offering a powerful processor that ensures lightning-fast processing speeds and an expansive 6-inch screen for an enhanced user experience. Its sleek and elegant design not only elevates the aesthetics of any business #environment but also complements the efficiency of your daily operations. Horizonpay NG
The Kings of Advertising Stepped in! SoS Rewarding greatness, Pioneering excellence,
Udeme Ufot, the Group Chief Executive Officer of SO&U and Co-Chair of the THECS Policy Commission of the Nigerian Economic Summit Group (NES) was conferred the MARKETING EDGE ADVERTISING LEGEND AWARD; Ufot was handed this iconic award by Sir Steve Omojafor, the former Group Managing Director/CEO of STB-McCann #MEat20 #marketing #advertising
#marketingedgeawards2023
The vibe was lit, it was contagious, and we are proud! Because we rewarded nothing short of excellence🏆🏆🏆🏆 Congratulations to the @colgate team🏆 #marketingedgeawards2023 #MEat20
