24/01/2024
It’s the new year and I thought to share a few things about content marketing as we’ve now seen in this digital era..”Content Is King”. Bottomline, your business needs a story!
As a story teller, I know stories could be stimulating, it paints a picture for your audience, they have something to believe in. It clearly explains what you stand for and represent. This is more than just what you put out on social media or your website, it is the consistent communication of your values to your prospects, customers and audience.
The beauty of storytelling is it can be used in any format, there are no restrictions really. You can use videos, emails, blog posts, vlogs, e-books e.t.c to communicate your message.
You need to be able to tell a story that resonates and appeals to your audience whilst being intentional about making human connections but please, be honest while at it.
In the world of business, stories will help you create contrasts between choices and this will help your prospects have a clear sense of the decisions they are about to make.
A quick disclaimer; your story isn’t limited to your history but it is a clear communication of “why you are doing what you are doing and telling it accurately”. It’s about standing out, not blending in. Your story is unique to you and your brand, so take advantage of that. Stories are how audiences remember, use stories to better engage, teach and guide your audience.
Emotions are a great tool to explore too because emotions get remembered! So instead of hammering solely on the logic of what you do, which at best, appeals to the analytical part of the brain, you can appeal to the emotional side to your advantage.
No matter how you choose to tell your story, there are 3 key elements that are fundamental to storytelling and they are;
Character
Conflict
Resolution
A good story revolves around your characters. Stories stick when there are characters involved because it is the connection between the storyteller and the audience.
So, plan out who the character is, decide the tone of voice you’ll be using, what the conflict is and what the resolution is!
See you later!