17/03/2021
Community Organizing for Action
Creating a Successful Grassroots Campaign
Be as specific as possible in your delegation. Some examples of duties that may need to be filled include media relations, social media engagement, government or university liaison, advertising, etc.
Every person must have a detailed summary of their roles that should be shared with everyone on the team. Once this is done and everyone is working with their respective assignments, you can begin the process of launching your campaign!
To build a sustainable grassroots campaign, everyone must know their roles and have clearly defined ways that they can contribute. Leaders who try to take on too many responsibilities will be building a campaign of one, not of many. To be successful, you must trust your team and have specific SMART goals that can be repeated for long-term success.
After you’ve completed all the units in this course at yali.state.gov, you can test your knowledge and earn a YALI Network certificate.
[TEXT: Test Your Knowledge YALI.state.gov]
[TEXT: YALINetwork Produced by the U.S. Department of State]